My Age of Investment

After the funding was settled, Xia Jingxing called the three founders of ATL for a meeting, formally finalized the business development direction of entering into the automotive power battery, and blew the clarion call for industrial upgrading!

To this end, ATL will initiate the establishment of a wholly-owned subsidiary CATL, and transfer some skilled technicians to join this subsidiary, focusing on the research and development, production and sales of new energy vehicle power battery systems and energy storage systems.

In addition to continuing to serve as the chief operating officer and president of ATL, Zeng Jiqun will also serve as the general manager of CATL, fully responsible for the research and development, production and sales of automotive power batteries.

Although he holds several jobs, Zeng Jianqun is very passionate about his work and doesn't feel hard work.

He quickly left all the due diligence work to Chen Tanghua, and devoted himself to the preparation of CATL.

The team was formed as quickly as possible, and began to read, collect, and sort out various car power materials, and placed orders with many battery manufacturers at home and abroad, preparing to buy a batch of batteries for disassembly and research...

At the same time, Xia Jingxing also made a phone call to Eberhard and Tarpenning in the United States. In addition to routinely inquiring about Tesla's development, he also told them that he had acquired a company in China. battery company, and intends to enter the field of automotive power batteries.

After listening to Xia Jingxing's narration, Eberhard said happily on the other end of the phone: "Daren, this is really good news, we are planning to purchase a batch of batteries in China, and then set up a battery assembly plant in Thailand. "

"Assembly plant?"

Xia Jingxing frowned, "Why put it in Thailand? I think it should be put in China."

Eberhard laughed loudly and said, "No, no, I don't think there is any need to build a factory now!

Darren, you said that ATL produces notebook batteries, and CATL produces automotive power batteries.

These two companies are simply tailor-made for Tesla! Simply fantastic!

Tesla originally needed to place an order with a manufacturer of 18650 lithium-ion batteries before assembling them into battery packs.

It just so happens that ATL itself produces this kind of battery, and if the quality passes, Tesla can place an order directly with ATL.

Then we entrusted CATL as an OEM to help us assemble them into battery packs, and then sent them to Lotus Motors in the UK...

Lotus Motors helps Tesla produce bodywork,

When they get the battery equipment, they install it directly.

A complete Roadsters car, just like this!

In the end, the car was shipped to San Francisco via the Cape of Good Hope!

Our global supply chain is just that perfect!

Tesla only needs to engage in R\u0026D and sales in the United States! "

Eberhard's tone was quite complacent, proud of his intelligence.

Xia Jingxing chuckled, I haven't even said about placing the order yet, do you understand the arrangement like this?

Mobile phone companies and Tesla place orders with ATL and CATL, which is justified and within his plan.

The reason why he acquired ATL and created CATL is also to regard it as an important link in the industrial chain.

"ATL's technical strength is not a problem. Apple's iPod uses their batteries. You can send people to China for inspection.

However, CATL has only just been established, and there is no technical accumulation..."

Before Xia Jingxing finished speaking, Eberhard couldn't wait to interrupt: "It's okay, Tesla licensed CATL's battery assembly technology.

Of course, CATL cannot disclose this technology, and the battery packs produced can only be supplied to Tesla. "

Xia Jingxing understood what the other party meant, and said with a smile, "No problem, Tesla will be responsible for the battery research and development, and CATL will help with the OEM."

Eberhard on the other end of the phone smiled. That's what he meant. Now American multinational companies are playing this way. The US headquarters masters the core technology, and then distributes the industrial chain around the world. This saves labor costs!

This is also the origin of the hollowing out of American manufacturing!

Tesla is a bottomless pit for spending money. Even though the latest round of financing was completed only a few months ago, Eberhard didn’t think it was too rich.

Outsourcing the battery assembly business to Chinese companies instead of building their own factories should save a lot of costs.

Eberhard pinched his fingers and silently calculated the financial accounts in his heart.

There are many shareholders in Tesla, Xia Jingxing himself and Vision Capital, combined, hold less than 50% of the shares.

Even if he is a major shareholder, he cannot force Eberhard to transfer battery technology, which will harm the interests of other shareholders and will also attract opposition.

To make an order for CATL, making money is second, and borrowing chickens to lay eggs is his real purpose.

At present, CATL does not have any technology accumulation. It obtained an order from Tesla, started from the simplest battery assembly, and practiced while producing. need.

It can be said that this is an ideal result at present.

"Okay, then it's settled!"

After finalizing the matter smoothly, Xia Jingxing asked about the sales of Tesla Roadsters.

Since Xia Jingxing returned to China, Tesla's sales have dropped a lot in recent months without the help of the big brother who took the lead in the hype.

Counting the more than one hundred vehicles that Xia Jingxing brought personally, the current cumulative sales volume is less than 800 vehicles.

Discussing this matter, Eberhard's tone was quite embarrassing, "Daren, when will you come to the United States? Tesla needs your help very much."

Xia Jingxing smiled, "Don't be so depressed, the first model has only been on the market for five months, and nearly 800 units have been sold, which is also a good achievement.

We are a sports car with a price of 100,000 US dollars per car, and it is an electric sports car.

Customers have to be rich, and they have to be people who are more receptive to new things. "

Eberhard deeply believed that this sales result was actually not too bad, but it was a lot worse than the expected sales.

Compared with the mature sports car models of car companies such as Porsche, BMW, and Mercedes-Benz, the sales volume has been dropped by more than eight streets.

"However, there is also good news. The Founders Series, which is limited to 100 vehicles, has all been booked."

Eberhard laughed, "Someone didn't buy it, and they are still complaining to us, and even suggested that we add a few more reservations."

Xia Jingxing was not surprised by this news. After all, the people who can afford Teslas are all rich people, and they all have a common problem, they only buy the most expensive ones.

Bill Gates and Bezos have the same car, limited to 100 cars worldwide, who wouldn't want to own it?

For this scarcity and topicality, it is worth a few Ferraris.

Therefore, Xia Jingxing is not surprised that the founder series sold out so quickly.

"If it's sold out, let's sell it out. Don't increase the number of seats, just 100! If you don't keep your promises and make changes every day, it will easily lower our brand style."

Xia Jingxing thought about it, and came up with another coup.

"You are like this, those rich people who have not bought a car, or because they do not meet our "car purchase qualifications", you can ask them to buy a "used car", $300,000, $400,000... whatever they want!

Plan a marketing event to heat up Tesla, which has been cooling down in recent news, and maybe it can stimulate a wave of sales! "

Eberhard on the other end of the phone let out a long series of "hehehe" laughter, "Daren, I knew it, but you still have more ways to do it.

This is a good way. As soon as the order is placed, the value of the car has increased by US$100,000 or US$200,000. Isn’t this better than stock trading and investment? "

Xia Jingxing laughed "hehehe", "Don't rush too far ahead, everything is a spontaneous market behavior, Tesla respects the decision of every car owner..."

Worried that Eberhard would show his flaws, Xia Jingxing was worried, and gave a few more instructions to make things seamless.

"Oh, by the way, Dai Lun, Lifan Motors has sent us an invitation letter. Their first car, the Lifan 520, will be launched globally on January 19th. There will also be a car launch event. Lifan would like to invite Let's go to the meeting.

You are in China, how about you represent Tesla to attend the conference? "

Eberhard's words reminded Xia Jingxing that there was still a battle waiting for Tesla at the New Nordschleife.

"Okay, I see, let me represent it!"

Then, the two talked about the "Battle of the New North Circuit" on the phone, and they talked for a full hour before ending the call.

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