My Age of Investment

"This is Mr. Xia, he is indeed a talented person, and he is worthy of being a boy of our Sichuan Province."

The middle-aged woman who walked into the box after Yin Xitian was smiling, speaking a mouthful of salt and pepper Mandarin, which is "Trump", and walked up quickly.

The woman was perming an old aunt's favorite short curly hair, which was the same hairstyle as the charterer's wife. She was wearing a custom-made embroidered suit, a pearl necklace and earrings, and she was full of jewels.

He had a round face, a pleasant smile, and was very kind. He also wore a conspicuous green jadeite ring on the round finger that was handed in mid-air.

Just by looking at this attire, Xia Jingxing knew that she must be a rich woman, so don't struggle... At least ten years to start.

Behind the woman was a middle-aged man who was about the same age as him, in his fifties.

The man was wearing a suit and leather shoes, and he was also smiling, but compared to the woman, he was obviously much more reserved. He was a step behind and did not come up to shake hands.

Xia Jingxing stood up with a smile, and shook hands with the woman who offered her hand.

Yin Mingshan also stepped forward to introduce at this time: "This is our "hot pot queen" in Yuzhou, Ms. He Yonghui, president of Little Swan Investment Group."

Looking at Xia Jingxing, Yin Mingshan emphasized, "In addition, Mr. He is also the red flag bearer of the National March 8th Women's Congress, the representative of the National Women's Congress and the president of the Yuzhou Hot Pot Association. She advocated the orderly development of the hot pot industry, promoted Yuzhou hot pot to the whole country, and brought it to the world stage. She made an immortal achievement for Yuzhou to be awarded the "China Hot Pot Capital". She is a very remarkable female entrepreneur."

Facing the praise, He Yonghui waved his hands again and again, acting very modestly, "Boss Yin, you're flattering yourself, I'm the only one who runs a hot pot restaurant.

You and Mr. Xia both work in the technology industry, so you are really admirable. "

Xia Jingxing smiled, Yuzhou is not far from Rongcheng, he has heard of this female entrepreneur.

The business is not as big as Haidilao, but the little swan it founded can be regarded as a well-known hot pot brand in the early years.

Hot pot buffet, mandarin duck pot, mother-in-law pot... many hot pot eating methods and hot pot patents were invented and pioneered by the fat aunt in front of me, and she deserves the title of hot pot queen.

Hongya Cave, a well-known online celebrity check-in place in Yuzhou, was also created by this fat aunt. One person contributed two city business cards to Yuzhou.

then,

Yin Mingshan introduced the middle-aged man standing behind He Yonghui to Xia Jingxing, "This is President He's husband, Mr. Liao Changguang, who is also the founder and chairman of Little Swan.

In 1982, their husband and wife rented a 16-square-meter shop facing the street in Jiefangbei, and opened a Little Swan hot pot restaurant with only three tables and three pots.

Today, Little Swan has opened hot pot restaurants to the United States, and has branches in Los Angeles, Seattle, Olympia and other American cities, which is very remarkable!

The husband and wife started a business together for more than 20 years. It is also a good story in our Yuzhou business community! "

Following Yin Mingshan's introduction, Xia Jingxing nodded and smiled at Liao Changguang, walked up to shake hands with him, and exchanged a few pleasantries.

The Sichuan-Chongqing region does not produce any industrial and technological tycoons, but some food and beverage tycoons.

Because here, eating is bigger than everything.

Compared to his wife, He Yonghui, who was good at dancing with long sleeves, Liao Changguang didn't talk much. After shaking hands with Xia Jingxing, he stood aside after a few words, and gave the stage to his wife.

Xia Jingxing understood this very well. This is also a local characteristic, they are all "scratching ears", and the wife is the one who is in charge of the house.

Longhu, Dangdang... all of them are like this!

After everyone took their seats, Yin Mingshan looked at He Yonghui with a smile, "Mr. He, I told Mr. Xia just now that Envision Capital is also very interested in the hot pot industry.

If Little Swan has any development ideas in the future, you can just talk to Mr. Xia directly. "

He Yonghui nodded, looked at Xia Jingxing, and asked with a smile: "Mr. Xia, I would like to ask you, do you think our hot pot restaurant has become a chain of dozens or hundreds of stores, is there any way to go public?"

Xia Jingxing waved his hands and said with a faint smile, "If you don't dare to ask for advice, let's communicate with each other.

I am not familiar with the hot pot industry, but I still have a little bit of experience in capital operation. "

"President Xia, you are being modest."

The fat aunt was all smiles, while her husband was smiling and not talking.

Xia Jingxing continued, "Currently there are no catering companies listed in China, but there are in the United States. Do you know why?"

Now, not only the fat aunt and his wife, but also Yin Mingshan and his son were interested, and they all looked at Xia Jingxing.

"If a chain restaurant brand wants to go public, its financial data must first meet the listing threshold."

Xia Jingxing gave a lesson to several people, "If the financial data is to meet the standard, the number of stores must be increased.

However, if the stores want to expand, there will be a series of problems involving standardized services and tastes.

McDonald's and KFC are both listed companies. The reason why they can be listed is because they have solved these problems. "

He Yonghui nodded, "Mr. Xia, you mean that if Little Swan wants to be listed, it must first unify the service and taste, is that what you mean?

In fact, we've been working on it.

Since 1990, we have opened the first directly-operated branch in Rongcheng, and in 1994, we have opened the first franchise store in Jincheng...

Up to now, we have our own hot pot bottom material processing factory and logistics distribution company, and we have also established two planting bases of 8,000 mu of pepper and 5,000 mu of pepper in Yubei District...

After 24 years of development, we have been trying to find ways to expand to the upstream and downstream of the industrial chain, integrate the resources in hand, and make the company's operations more efficient. "

Xia Jingxing smiled, Little Swan Hot Pot is different from Haidilao, which is completely directly operated. Among its more than 200 stores, most of them are franchisees, and only a small part are directly operated.

And the planting base, hot pot bottom material factory, and logistics distribution company are all serving these directly-operated and franchised stores.

Haidilao's exaggerated service is a magic weapon for its success in the hot pot industry, but there are many other magic weapons, such as management and talent incentive mechanism, supply chain system and so on.

Compared with Little Swan, many things only have superficial shelves, but do not have the inner essence. In other words, they are rough and not refined enough.

"To be honest, Little Swan's store opening speed is not very fast."

Xia Jingxing said to He Yonghui with a smile, "In particular, most of the stores are franchise stores. Although they have a unified sign, it is difficult to achieve uniformity in terms of taste and service.

Don't underestimate this issue. It is very important to achieve healthy and long-term development. "

Xia Jingxing didn't finish his sentence, if he wantonly authorized the brand, it would overdraw the vitality of the brand.

Little Swan started chain operation in 1990. Sixteen years later, there are only dozens of direct stores and more than 100 franchise stores.

Although it has a certain brand awareness and earns a lot of money, it still has a long way to go before going public.

SF Express and Sitong Yida actually represent the two paths of direct sales and franchising. Different choices lead to different results.

He Yonghui smiled and said: "Mr. Xia, you are right! Of course I know that directly-operated stores are better, but capital and management are real problems to be faced.

This is also an important reason why we want to introduce venture capital. In addition to the help of capital, we also want to introduce a more mature and professional management model. Let's work together to make the chain brand Little Swan a success. "

Xia Jingxing tapped his fingers on the table, this Little Swan Hot Pot has a good foundation, but there are big problems with the model and business philosophy.

And venture capital is not really just investing money. Post-investment management and empowerment is a deep knowledge, and it is also one of the core competitiveness of various venture capital institutions.

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