My Age of Investment

Xia Jingxing thought it would be interesting to chat with the aunts.

Different from other places, Aunt Yuzhou has a bold personality and a "masculine air" in her body. She is straightforward, not twitchy, not delicate, and very straightforward.

After Xia Jingxing received dinner invitations from the founders of seven or eight hotpot restaurants, the press conference of Lifan Group's first car - Lifan 520 finally officially started.

Xia Jingxing and the aunts stopped chatting tacitly, and everyone in the audience fell silent.

Yin Mingshan, wearing an old-fashioned Chinese tunic suit, stepped onto the stage with steady steps and walked under the spotlight.

Looking at the long guns and short cannons erected in the audience, as well as the densely packed human heads, this entrepreneur who is nearly seventy years old can't help but feel great pride in his chest.

He raised the microphone, and a deep and slow voice sounded in the conference hall.

It was still a routine operation, first thanked the guests present and the leaders of Yuzhou, and then Yin Mingshan entered the topic of the speech.

"Fourteen years ago, I was fifty-four years old, and with 200,000 yuan in my pocket, I founded Lifan's predecessor company - Hongda Vehicle Parts Research Institute..."

Xia Jingxing sat under the stage, smiled and looked at the old man standing upright on the stage, and listened carefully.

Hongda is the name Lifan came up with when it wanted to touch Ci Honda.

Hongda is the English homophony of Honda, and the pinyin is only one letter less than Honda.

Yin Mingshan has a very bright mind, and he knew the importance of Pengci marketing in 1992.

When it comes to Lifan's entrepreneurial history, it is simply the most proud thing in Yin Mingshan's life. The old man's speech is also full of passion, and he is full of pride when he hears it.

"The reason why we were called the accessories factory at that time was because we could only assemble motorcycle engines, which were very weak and inconspicuous, and no one believed that I could manufacture motorcycles with China's independent intellectual property rights."

Speaking of this, Yin Mingshan paused, and smiled at himself, his face full of nostalgia.

The audience applauded spontaneously, paying tribute to this old and vigorous entrepreneur.

When the atmosphere was enhanced enough, the old man's voice became sonorous and powerful, and his smiling eyes became sharper.

"In 1993, the second year of its establishment, Hongda was the first in the country to develop motorcycle EFI technology, water cooling technology and multi-valve technology with independent intellectual property rights.

In 1994, Hongda developed my country's first 100ml four-stroke engine, and quickly won the order contract of Qianjiang Motorcycle, making a profit of 16 million yuan.

In 1995, Hongda developed my country's first 100ml electric start engine, sold 500,000 units a year, and earned 100 million..."

The old man started his own performance. Every year, Lifan has improved its technology and increased its production and sales.

All the guests under the stage were also deeply infected by this entrepreneurial passion, and they were fascinated by it.

The entrepreneurial history of Lifan motorcycles can be regarded as a history of unyielding struggle and advancement.

Xia Jingxing was thinking, if Lifan had not built cars and had been struggling in the motorcycle field, would the outcome be completely different?

Yin Mingshan has already talked about 2005 on the stage at this time, and there is a light of hope in his eyes.

"Last year, Lifan achieved sales revenue of 10.395 billion yuan, produced and sold 1.33 million motorcycles, 2.54 million engines, earned 310 million US dollars from exports, owned 3,807 patents, and had more than 12,000 employees.

These are the confidence for us to enter the automotive field! "

Yin Mingshan accurately reported a series of numbers, and then said in a firm voice: "The automobile industry has always been the death of our national industry!

In a huge China with a population of 1.3 billion, why can't we build a car that "truly belongs to us".

Entering the automobile industry was not a random decision by me, but the result of my deliberation.

I don't care about the slander and doubts from the outside world.

Because, I have already gambled all my personal wealth and most of my life's business reputation!

Lifan is willing to be the sword of the national auto industry, to cut down the high car prices that are beyond the reach of ordinary people.

Europeans and Americans can afford cars in every household. Why do they rely on the mature automobile industry and low manufacturing costs.

The mission of Lifan is to revitalize the national automobile industry, so that thousands of ordinary people in China can afford to drive cars, so that the price of cars is no longer so out of reach..."

After the bedding was in place, Yin Mingshan walked to the car covered with a red car cover not far from the stage, grabbed the car cover in one hand, and held the microphone in the other hand and said: "Today, it is here, and it is coming to thousands of ordinary families in China with a minimum price of 39,900 RMB!"

"It is Lifan 520!"

Accompanied by the last sentence, Yin Mingshan lifted the car jacket.

A brand new red car was presented to everyone!

The car looks round and smooth at first glance, but at a closer look, it reveals a bit of sharpness. The honeycomb grille is divided into two by a chrome-plated grille, and three L-shaped Lifan logos are inlaid in it. The headlights on both sides adopt the common "water drop" shape, and the oval headlights have sharp edges and corners...

Xia Jingxing glanced at the cars on the stage, then looked away without interest.

But other people in the audience were different. When they heard that the price was less than 40,000 yuan, they all raised their heads to look around, and at the same time, various discussions sounded "buzzing".

Especially some young people, after seeing the appearance of Lifan 520, their faces are beaming and seem to be very satisfied.

Regardless of the specific performance of the car, just this shape is worth more than 30,000 yuan.

Although it was far away from the general auditorium, Xia Jingxing could still hear the young people's sporadic discussions.

"Maozi, look~ look, how round the headlights are! How long is that car! How straight is that waistline!"

"That's right, it looks much more upscale than Chery QQ."

"Wow, it's thousands of dollars cheaper than BYD F3!"

...

Xia Jingxing turned his head to look at the ordinary audience sitting in the back, and listened carefully to their intuitive feedback.

Compared with the car itself, he still thinks the discussions of these consumers are more interesting.

At this time, the development of the domestic automobile industry is indeed not very good.

When Chery QQ went public in 2003, it immediately caused a sensation in the Chinese auto market.

Positioning this car as the first car for young people, it suddenly lowered the price of the car to less than 50,000 yuan, and once accounted for 70% of Chery's car sales.

Although the appearance is not very good, it looks small, but it is a car anyway, as a means of transportation, it is not afraid of wind and rain.

Because of the hot sales of Chery QQ, it also aroused the covetousness of Changan Automobile, which plans to launch Changan Benben this year.

The BYD F3 was launched in September last year, with a minimum price of 44,900 yuan, and it immediately became the preferred choice for many people who do not have enough budget for car purchases.

It is slightly more expensive than Chery QQ, but BYD F3 looks more grand and advanced from the outside.

Lifan 520's main competitor is almost BYD F3, both prices and positioning are relatively the same.

Hearing the young people's discussions, Xia Jingxing felt a little emotional.

To be honest, there aren't many great options for buying a car right now.

All joint-venture cars cost more than 100,000 yuan, imported cars cost hundreds of thousands of yuan, and only purely domestic cars cost tens of thousands of yuan.

From the price point of view, it has been clearly divided.

And the domestic private automobile industry started with such difficulty, starting with low-end cars costing tens of thousands of yuan, and climbing up little by little.

Look at this group of lovely young people, they have such low requirements for the car.

It's not that I don't want more, but we all know that price determines everything.

If you only have a budget of tens of thousands of yuan to buy a car, you can only buy purely domestic cars.

Just make do with it. As for minor problems such as abnormal noise, water entering the headlights, inaccurate fuel gauge, and abnormal water temperature, just overcome them!

It's so picky, I don't even have to drive a car!

Seeing this scene, Xia Jingxing felt uncomfortable. He suddenly had a sense of mission in his heart, he must reduce Tesla to less than 100,000 yuan, so that everyone can afford to drive a Tesla.

There is a high probability that Lifan will not be able to complete the task of entering thousands of households. Perhaps, domestic Tesla can take over this important task.

Dear, click to enter, give a good review, the higher the score, the faster the update, it is said that those who gave the new full score found a beautiful wife in the end! The new version of the mobile station upgrade address:, the data and bookmarks are synchronized with the computer station, and there is no advertisement for fresh reading!