My Age of Investment

Yu Youwei thought about it casually, but she never expected that Xia Jingxing would hold the same attitude as her, believing that a Fortune 500 company could be born in the hot pot industry.

Just as she was about to speak, Fu Jixun couldn't wait, and asked first, "Mr. Xia, can a top 500 company be born in this hot pot industry? Even if it is a top 500 privately owned company in China, that would be amazing."

Xia Jingxing said with a smile: "Listen to these famous sayings: food is the most important thing for the people, basic necessities of life, adequate food and clothing...

Food has always been a big consumer category.

As for hot pot, I think it can become the largest category of Chinese food, why can't it become the top 500?

Moreover, I have read reports from consulting companies that the income of China's catering industry has grown positively for 25 consecutive years, with a compound annual growth rate of more than 20%.

In other words, this is a sunrise industry. "

Fu Jixun slowly digested the information, Xia Jingxing asked him to investigate the catering and hot pot industry, and he also went to investigate.

However, various data show that the development momentum of Chinese food represented by South Beauty is obviously better, and the income growth is also faster.

But the boss didn't want to vote!

What he didn't know was that high-end Chinese food had a collapse after 2012, and the reason was naturally the ban on Sangong consumption.

Therefore, Haidilao, which is positioned at the middle-end consumption and serves the urban middle-class, undoubtedly has a broader target market.

Xia Jingxing looked at Yu Youwei and said, "To be honest, I am not particularly satisfied with your business plan."

"President Xia, I can slowly improve."

Yu Youwei found that Xia Jingxing wasn't difficult to get along with, she had a cold face just now, probably to scare herself on purpose.

Now that the chat is over, and knowing that Xia Jingxing has such a grand plan, she really wants to seize this opportunity.

Xia Jingxing waved his hand, "Slowly improve, it will definitely be too late."

"Then I'll speed up and improve."

Yu Youwei answered immediately, with flames burning in her eyes.

Xia Jingxing said lightly: "I won't mention your business plan for now, I will ask someone to make a more complete one for you.

I will now talk about my thoughts.

First of all, my ideal hot pot chain should provide the ultimate service, or in other words, user experience, so that every diner who comes to consume can experience the feeling of "high added value".

In other words, it is to make customers feel that the money is worth it, and I will come again next time.

In this way, it is also more conducive to brand communication.

The hot pot is heavy in oil and spicy. After eating, the taste buds can no longer feel the taste of each hot pot.

Therefore, it is difficult to build a brand by relying on taste to form competitiveness.

The service is different, more intuitive, more obvious, and more memorable!

Specifically how to do it, there will be a complete plan for you later. "

Yu Youwei nodded, thinking it made sense. This is the case with many hot pots in Yuzhou. The taste is good, but they just can't beat the siege.

Xia Jingxing continued: "Secondly, time, Haidilao hot pot, I wonder if you have heard of it?

They have been established for 14 years and have more than a dozen branches. They are also a chain hotpot company that emphasizes service.

If we end, we will form a homogeneous competition with them.

The point of breaking the game lies in who will expand the scale, reputation and service first. "

Yu Youwei didn't particularly understand, and asked, "Can't we coexist with them?"

Xia Jingxing shook his head, "I can't save it, this track is too narrow, we are destined to only live one.

You also emphasize service, and I also emphasize service. Users naturally choose companies with better services.

In addition, on the scale, whoever pulls the scale first can eat the small fish. "

Yu Youwei frowned, they have more than a dozen stores, and they have been operating for more than ten years, which is a big step ahead of them, which puts a lot of pressure on her.

Xia Jingxing looked at Yu Youwei who was frowning, and said with a smile: "But don't be discouraged, and don't feel too much pressure, we are richer than them.

But in this industry, you can't do whatever you want with money.

You have to open the first store for me first, then open the second, third...

Only after I have found the correct expansion method can I invest the second fund for you. "

Yu Youwei basically understood it, and replied: "Mr. Xia, I understand, what you mean is to let me open the first store in the shortest possible time, and through this store, we will use our service model and business model To explore and determine.

Then, use the form of large capital bets to accelerate the expansion of our store until it completely overwhelms Haidilao and wins this victory.

That's it, right? "

Xia Jingxing finally showed a satisfied smile, "You are very smart, that's what I mean."

Yu Youwei was silent for a moment, then said slowly: "President Xia, I have another question, are you sure that Haidilao is on the right path?

Let's copy... and mark them, so we won't follow them in the wrong direction? "

Fu Jixun didn't expect Yu Youwei to come out so suddenly, so he quickly winked to signal the latter not to be so reckless.

Xia Jingxing was not that stingy, he couldn't accept any doubts.

What's more, he prefers this kind of serious partner.

"I can only guarantee 80%, and the remaining 20% ​​can only be verified by you at work."

Yu Youwei nodded, "Okay, I will continue to verify and correct existing problems during the operation process."

Xia Jingxing smiled and said, "Then let's talk about investment now, how much can you invest?"

Yu Youwei was stunned, "Didn't it say on the Internet that all venture capital companies invest money in entrepreneurs? Have you never heard of entrepreneurs investing money themselves?"

Xia Jingxing smiled, "Have you checked it online?"

Yu Youwei realized that she had slipped her tongue, so she simply said all the venture capital knowledge she had learned.

"You're talking about VCs in the conventional sense."

Xia Jingxing said with a smile: "The entrepreneur has a good business plan in his hand, or has already formed a product or store, but you have nothing now."

"My business plan..."

Yu Youwei defended in a low voice, but in the end, her voice gradually weakened.

"Your business plan is very problematic. If you really follow it, it is almost impossible to succeed."

Xia Jingxing didn't really want to bully the little girl, so he explained patiently.

"I can provide a more complete business plan, the funds needed to start a business, and even provide various resources needed on the way to start a business.

In other words, the hot pot restaurant project is not a venture capital project in the standard sense. "

Yu Youwei was puzzled, "Then Mr. Xia, what do you mean..."

"The two of us are partners and start a business together. We each hold a part of the shares, and I will also credit you for the part of the business plan.

Next, the entrepreneurship and management of the hot pot restaurant will also be led by you, and you will be credited.

With the addition of the two achievements, you can get a part of the shares of the hot pot restaurant without paying a penny. "

Yu Youwei understood, and said without hesitation: "No problem, how many people dream of starting a business with Mr. Xia."

Xia Jingxing smiled playfully, "Aren't you going to ask me how many shares I will give you?"

"Don't ask, 5% is enough."

Yu Youwei looked very calm and straightforward.

"That's too little!"

Xia Jingxing said with a smile: "How can you say, you are also a top student at Yuzhou University, I'll give you a monthly salary of 10,000, 360,000 for three years.

You work in a hotpot restaurant and don’t receive a salary for three years, and the investment of 360,000 yuan will be converted into the total equity.

I plan to invest 5 million in the first hot pot restaurant, and you will invest 360,000, which will give you about 7% of the shares.

In terms of business plan and management, let me count 13% of the shares for you.

This adds up, and you have 20% of the shares. "

Yu Youwei was already very satisfied with the result, and said with a smile: "I have no objection, it's just that I won't receive salary for three years, this..."

"Any questions?"

Xia Jingxing smiled like an old capitalist, if this girl is not locked up for three years, does she have the motivation to start a business?

The most difficult thing about starting a business is from zero to one. He just wants Yu Youwei to feel the pressure from time to time.

Three years of youth is her investment capital.

If you don't pay anything, the equity you get will not be cherished.

Yu Youwei shook her head, "No problem, I saved some savings from a part-time job in college, which should be able to support my life for a year or two, and if I don't have enough, I can talk to my parents."

good!

Xia Jingxing nodded and smiled, he liked this kind of straightforward people.

"Let me tell you another piece of good news. I will also set up a ten-year gambling agreement. The specific assessment indicators are how many stores to open every year, and how much annual revenue growth to achieve..."

Xia Jingxing read a few key indicators and said with a smile, "If you achieve all of them, you can also get 20% options.

In addition, the equity held by me personally will be split into two parts, one part is held by individuals, and the other part is held by Vision Capital.

If you achieve all the goals of the bet, you can become the largest single shareholder of this top 500 Chinese company. "

Yu Youwei didn't expect such a good thing, and asked with a smile: "Really?"

Xia Jingxing shrugged, "Of course!"

"Then can we sign the agreement today?"

Xia Jingxing was stunned for a moment, then laughed and said, "Don't you think about it?"

"There's nothing to consider, a fool wouldn't sign it."

Xia Jingxing pouted at Fu Jixun, signaling to Fu Jixun to bring his pen and ink, ready to sign and draw.

Yu Youwei was very cautious. After seeing a thick stack of agreements, she did not sign rashly, but read it word by word.

Xia Jingxing disliked the slow speed, so he called in legal counsel to help Yu Youwei review the agreement together.

Leaving Yu Youwei and the legal affairs officer in the meeting room, Xia Jingxing and Fu Jixun came to the meeting room next door.

"Mr. Xia, with your actions like this, our total shareholding has reached 80% or 60%. It's a bit against the rules!"

Fu Jixun reminded, "Although there is no rule that investors cannot start a business, once they start a business, it will have some impact, especially if you are active in the front line of venture capital.

If you are only the boss behind a venture capital institution and you go to start a business, that's fine.

But both venture capital and entrepreneurship are active, and I am afraid that someone will use this to discredit you. "

"Being upright is not afraid of the slanting shadow, but afraid of being smeared!"

Xia Jingxing said with a smile, "The big deal is that we won't invest in the hotpot industry, or even in the catering industry.

If I run a hot pot restaurant, a certain software company can't think that I will have potential competition with them and shut me out, right? "

"The truth is such a truth, but there is always a little hidden danger!"

Fu Jixun also said: "If you let Bailu Fund acquire the hot pot restaurant, then there is no problem, because the business of PE funds originally includes mergers and acquisitions and holding investment.

But this is always different from starting a business!

Will the outside world think that this is a signal that you want to return to the entrepreneurial circle? "

"I don't care what they think, I already run the mobile phone company, and I still care about a hot pot restaurant."

Xia Jingxing said with a smile: "In this world, as long as your fist is big, then whatever you do is right.

Besides, the shares of the hot pot restaurant can be divided into several parts. I, several funds under Vision Capital, and even Axel can be called to jointly hold shares. Is there a problem? "

Xia Jingxing is well aware of the blurred line between entrepreneurs and venture capitalists.

Lei Jun has Shunwei capital, Jack Ma has Yunfeng capital, Kangaroo King has Dragon Ball capital.

As long as the shareholders of the company you manage don't object, it doesn't matter what kind of fund you run.

After all, it is still a question of interests. If Shen Beipeng + Pony Horse combine, then the big guy may have an opinion. You are going to smash the pot of two industries!

Small fights, small scenes, no one will say anything.

Even if you really say something weird, it won't affect the overall situation.

Fu Jixun nodded, "Okay, since you know Mr. Xia well, then I won't talk too much."

The two chatted for a while, and at night, Yu Youwei finally read the agreement and signed it.

"President Xia, happy cooperation!"

Maybe it was because of becoming a partner, it felt like they had shortened the distance all of a sudden, Yu Youwei returned to her usual laughing and joking, and even took the initiative to shake hands with Xia Jingxing.

Xia Jingxing shook hands with her and said with a smile, "Come on! I hope you will become a new generation of hot pot queen."

Yu Youwei knew that this title was awesome, and raised her fist with a smile, "I will work hard!"

txt download address:

phone-reading: