My Age of Investment

Knowing that the company's founder and major shareholder Darren Xia came to the creative space, the person in charge of the place hurried over.

Up to now, youtube has established two creative spaces, in addition to this one in Los Angeles, and one in London.

After the launch of the creative space, the response was very good, and it was loved by video creators.

In the creative space, there are green cloth studio, motion capture studio, dance rehearsal room...

Video creators who meet certain fan conditions can use these equipment and venues for free, which greatly reduces the difficulty and cost of video shooting.

And the creators have these equipment and venues, as well as professional guidance, the videos on YouTube are no longer shoddy like last year, and the videos with high playback volume are all much more refined.

Xia Jingxing chatted a few words with the person in charge of the place, and mainly asked questions about video bloggers' entry status, venue and equipment usage.

The person in charge told him that the occupancy was very popular, the venue and equipment were not enough, and even the creative space was forced to change the occupancy rules, from the direct occupancy in the past to the advance appointment, and the appointment has been scheduled for next month. .

Because YouTube pioneered the ad-sharing agreement, YouTuber became a profession.

Although there are not many full-time bloggers like this, but a few thousand or tens of thousands of dollars a month is also a very good income, attracting many young people who want to become popular and make money by making videos to join the army of video creation. .

Most of these people died before they got out of school, but there were also a handful of them who broke through the siege and became tail video bloggers, living a full and hungry life, because the income from shooting videos was not enough to cope living expenses.

Some of these waist video bloggers couldn't hold on, so they went back to work.

There are also those who persevere and are slowly promoted to become waist video bloggers, and there will be opportunities to be promoted to head video bloggers in the future.

Yang Niu once reflected this kind of situation to Xia Jingxing, saying that the income of video bloggers is too low, and at least they have to become waist-level video bloggers, that is, video bloggers with hundreds of thousands of subscriptions to support themselves.

Xia Jingxing didn't have a good solution, because the advertising model was only launched soon, and both advertisers and users needed time to adapt, and the advertising delivery technology still needed to be optimized and made more accurate. When there is a higher input-output ratio , in order to attract more advertisers to join and more advertising budget.

At present, the income of video bloggers with 500,000 subscriptions,

Probably only on par with the 100,000 subscribing bloggers in 2020.

From the perspective of creating a content ecology, this is a problem that must be solved-that is, finding ways to increase the income of video bloggers.

After shaking off the person in charge of the creative space, Gao Lili, Shen Xinyi, and Abra led Xia Jingxing around the entire creative space.

When Xia Jingxing came here last year, it was still a construction site, and there wasn't a single video shooter.

I walked all the way today, and all the dance studios and video studios I saw were full.

Lilith has 1,200 channels, that is, more than 1,200 video bloggers have signed up, and each channel has at least 10,000 subscriptions.

These people are scattered all over the world, and most of them will not go to the creative space in Los Angeles to shoot videos, and Lilith is also stocking those bloggers.

What they really focus on are dozens of head and waist bloggers, all of whom have subscriptions ranging from hundreds of thousands to millions.

There are more than a dozen contracted video bloggers present today. With the cooperation of Lilith staff, they are distributed in various areas to shoot and produce videos.

Xia Jingxing went to see how the video was shot.

It is definitely incomparable to making a blockbuster movie. There is no multi-camera shooting. Generally, one camera is used for single-camera shooting.

The set-up, makeup, and props are also very simple, a bit like the shooting mode in the San Fernando Valley, with a cameraman, a lighting artist, a makeup artist, and then the actors and actresses.

However, YouTube videos are generally 10 to 15 minutes long. They don’t need a lot of scenes, and they won’t shoot those big scenes, because they can’t make money back, and it’s not cost-effective.

In a simple living room with a red sofa, two actors are sitting on the sofa filming a family sitcom, a man and a woman, playing a couple, and the dialogue is very funny.

Xia Jingxing stood in the distance and watched with relish, feeling a bit like a Spring Festival Gala sketch.

"Boss Xia, what's up, this is our company's top brand!" Gao Lili winked at the side.

Xia Jingxing folded his arms around his chest and smiled lightly: "Haha, do audiences like to watch this kind of internet soap opera?"

Gao Lili said angrily: "What soap opera? This is a boutique channel that we built with a lot of money, and we specially invited a gold screenwriter from Hollywood next door to write us a book every week.

In the book, the hot news and current affairs of the last week should be combined, and then the actors will interpret them through dialogues, actions and expressions, or ridicule, ridicule, or praise...

The audience liked it so much, it was much more interesting than watching boring news. "

Xia Jingxing gave a thumbs up with a smile, "Professional, it seems that you have worked hard this past year, and you have hired a gold medal screenwriter. What movies has he made?"

"Forehead……"

Gao Lili was stunned, and then sneered: "Actually, he was a student who just graduated and went to Hollywood. He didn't find a job, so we took him in.

The main reason is that the company is too poor. When this round of financing is completed, I will definitely change the gun. "

Xia Jingxing was noncommittal.

The crowd went to the next venue.

A young black man with dreadlocks and a height of 1.9 meters dressed in hip-hop, wearing a big gold chain with thick thumbs, a golden watch, and performed various gestures, rapping to the camera, and there were a few backup dancers behind him.

Xia Jingxing watched it carefully, the dance was not bad, but the lyrics were both yellow and violent.

"Where did you invite this great god? From the New York underground music circle?"

Gao Lili clapped her hands, "Good eyesight, Brian is a former well-known underground rapper in New York, and now the prodigal son has turned back and plans to go back to the world and use YouTube to promote his new song.

When he becomes famous, we plan to release a record for him in the future, and then sell peripherals. "

Xia Jingxing said with a smile, "You have a lot of ideas, don't put all your hopes on youtube."

"That's for sure. Although YouTube has advertising revenue, I am more optimistic about YouTube's ability to create Internet celebrities. As long as people are popular, why can't they make money?"

Xia Jingxing glanced at Gao Lili with admiration and smiled, "You have this idea, you are right, it depends on the oil pipe, but the commercial realization is not limited to the oil pipe."

The black singer also finished recording the video at this time, and walked towards Gao Lili and the others.

"Wow... Lilith, dressed so beautifully today, she must be attending some important meeting." The black tone was exaggerated, like a comedian.

Gao Lili was no stranger to this and said with a smile, "Brian, is the video recorded? This time the company will increase its promotion resources so that more people can see this video. If it attracts the attention of the record company, it will be even more so. All right."

"Really? That's really good news."

Black Brian also noticed Xia Jingxing standing next to him at this time, and asked uncertainly, "Are you... Daeron?"

Xia Jingxing nodded. When he walked outside, he was generally not worried about Americans recognizing him, because foreigners were basically blind to Asians, but he didn't expect this little black to recognize him.

"Oh, maid, I actually saw my idol, Darren, you are a CEO I admire very much, and you actually created a platform like YouTube, I must write a song for it you."

Xia Jingxing wanted to laugh a little, but seeing Xiao Hei's seriousness, he endured it.

"That's awesome. No one has ever written a song for me. When you're done, please send me a copy."

Brian shook his head, "No need to send it, I'll sing it to you now."

Under the astonished gazes of Xia Jingxing, Gao Lili, Shen Xinyi, and Abra, Brian covered his mouth, and first came the prelude of "Pu 呲 slap", before entering the theme after a long time.

At the age of 20, you are promoted to the social emperor.

Hello China's richest man, you will be the world's richest man in a few years.

Please don't create too much pressure on him, Mr. Gates said.

Bruce beat the United States with his fists, and you conquered the world with social platforms.

Genghis Khan's machete is not as sharp as your code.

yeah yeah yeah

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