My Age of Investment

"At the moment when traditional old media is declining, many people no longer obtain news and information through newspapers, radio, and television, and their entertainment methods such as listening to music and watching movies have also shifted to the Internet.

The diversion of the user's attention has led to the diversion of the advertiser's attention, and they have given more advertising budgets to Internet companies.

Take Facebook as an example, we can deliver ads to 300 million users around the world in seconds.

Small and regional advertisers do not need to find a Facebook company to come to discuss cooperation. They only need to log in to the Facebook Ads advertising platform to complete the selection of creative materials, design of advertising copy, selection of target audience, monitoring of delivery effects, and timely optimization Delivery plan..."

Xia Jingxing crossed his legs, spread his hands, and said with a relaxed expression: "These are the advantages that traditional old media do not have! Seeing that the new era has arrived, most of the old media cannot buy a ticket. It is also very normal to feel anxious about the double decline in profits and profits."

"Young man, who do you think is anxious?" Lei Shidong stared at Xia Jingxing.

Xia Jingxing replied without stage fright: "The taller you stand, the more anxious you feel."

Lei Shidong's originally stiff face suddenly smiled, "Okay, but what does this have to do with YouTube? Are you telling me that YouTube has used our videos to attract a lot of advertisers?"

Xia Jingxing shook his head, "That's not what it means! Moreover, Youtube has already lost hundreds of millions of dollars, and it hasn't made even a penny through the video business."

Lei Shidong smiled and said nothing. He was generally aware of the situation on YouTube, and knew that the Chinese young man in front of him was telling the truth.

"Young man, I don't like to go around in circles. In a word, what can YouTube bring to Viacom?"

Lei Shidong looked at Xia Jingxing with a smile, waiting for the latter to give him a bargaining chip.

"Youtube can cooperate with Viacom to build a copyrighted video area. Viacom will authorize all the content videos under its banner. After they are put on the Youtube platform, Youtube will distribute them for you."

Xia Jingxing and Lei Shidong looked at each other, "In this case, it is equivalent to distributing your "movie" on the Internet, and YouTube will be used as a "theater circuit"."

Lei Shidong started his career as a theater chain, and he was so familiar with his old business that he couldn't be more familiar with it, so he thought for a while and replied, "Dai Lun, this idea sounds good, but Internet piracy is so rampant, is anyone willing to pay for it?" ?”

Xia Jingxing shrugged,

"This can only rely on everyone to work together to safeguard "our common interests". In addition to controlling copyright, we can also upgrade the online viewing technology to make the video content higher-definition and smoother than pirated versions. With high-quality products services to attract the paying crowd.

At the same time, YouTube, as the world's largest video platform, has nearly 300 million users, and even if the payment conversion rate is as low as 1%, there are still 3 million users.

For example, the classic films "Forrest Gump" and "Mission: Impossible" owned by Paramount, if they are played once on Youtube, a movie costs only $1, and each movie can also generate $3 million in revenue.

Moreover, this is not a one-time income, it is a steady stream of income, and every movie is making money.

Instead of letting those classic films go to dust in the film library, it is better to re-screen them on the Internet to make use of their residual heat.

People have nostalgia. Many movies are replayed twice or three times in cinemas, and people will like them if they are played on the Internet. "

Lei Shidong frowned. He felt that although the young man's words were exaggerated, they were still an innovative approach.

During the conversation between the two, Gates didn't interrupt, but just glanced at Xia Jingxing several times, because Xia Jingxing never mentioned these words to him, could it be that he was wary of him?

He glanced at the pensive Lei Shidong again, feeling a little worried in his heart, but don't be persuaded by this Chinese kid.

Before he came, he had a phone call with Lei Shidong. What he said meant that he could not reconcile with YouTube, at least not before Microsoft acquired YouTube.

"Darren, this is what you said the live YouTube will bring to Viacom?"

Xia Jingxing nodded towards Lei Shidong, "Yes, in addition to this cooperation, I also plan to let the oil pipeline develop another system.

When a user uploads a video that involves copyright ownership, an option will pop up on the website. The user can choose to upload the video, but the revenue created by the video, such as advertising revenue, must be allocated to the copyright owner, otherwise the video cannot be uploaded successfully. "

Redstone isn't too sure how much money that will generate.

Xia Jingxing saw the old man's doubts, and explained: "Currently, YouTube's advertising revenue has reached hundreds of millions of dollars."

As soon as Lei Shidong's cloudy eyes lit up, Xia Jingxing quickly added: "But we spend 500 million U.S. dollars a year."

Lei Shidong knew that this was the truth, and the person in charge of collecting information on the oil pipeline gave him the same feedback. It is a website with serious losses, and the sustainability of its business model is doubtful.

Maybe one day Facebook will stop blood transfusion, and it may collapse.

But with such a mosquito leg, Murdoch is greedy, and Bill Gates is greedy.

Even if he doesn't know much about the Internet, he still knows that there must be some business opportunities that he didn't see or didn't understand.

Lei Shidong asked bluntly: "Dai Lun, you still value it so much because of the huge loss of YouTube?"

"Let's do it first, maybe it will be profitable in the future, who knows?" Xia Jingxing spread his hands, "If it doesn't work, just shut down and stop the operation."

Lei Shidong didn't quite believe Xia Jingxing's words, not because the latter's acting skills were not good enough, but because the old man believed that few people in the world dared to say that they were not interested in money.

"Daeron, I can reconcile with you!"

As soon as Lei Shidong finished speaking, Gates' eyeballs were about to pop out.

But the old man's next sentence calmed down Gates' nervousness, "But the premise is that YouTube has to purchase our copyright for 1 billion US dollars, and all audio and video copyrights under Viacom are authorized to you for three years."

Xia Jingxing changed his mind quickly, and he knew that this old man would not be of the same mind as Murdoch.

Hollywood tycoons who have been beating their lives and killing them for decades, how can they wear a pair of trousers?

As long as the interests are in place, there is nothing that cannot be sold.

It's just that the old man's request is really too much.

Xia Jingxing smiled, "Mr. Lei Shidong, I have made it very clear just now, the oil pipeline is not an industry that is hard to let go of for me.

Why should I keep it when the demand exceeds its worth.

How about this, for 30 million US dollars, buy all the copyrights of Viacom for three years.

This is our greatest sincerity, and almost emptied all the funds in the company's account. "

Xia Jingxing acted like a dead pig who is not afraid of boiling water, and instead of making Lei Shidong angry, the old man laughed instead.

"Then let me change the conditions. How about using these copyrights to invest in Youtube? I only need one-sixth of the shares."

The old man did a good deal, and he wanted to take away a billion-dollar worth of equity without spending a penny, and he only lost so much if he won the lawsuit.

It's a good way to recruit soldiers without bloodshed.

Gates didn't expect Redstone to be interested in the oil pipeline, which slightly disrupted his plan.

In the final analysis, he still didn't promise the old man enough bargaining chips.

In the world of capital, money is the hard currency, and relationships and friendships are all sidelined.

He laughed dryly, and attracted the eyes of Xia Jingxing and Lei Shidong.

"Mr. Lei Shidong, if you are given one-sixth of the shares, and the other five follow suit, what will happen to our original shareholders of YouTube?"

It seems that Bill Gates asked this question for everyone from the perspective of the shareholders of the oil pipeline, but in fact he asked it for himself. He felt that Redstone had too much appetite.

If this plan is really implemented, after Microsoft acquires YouTube, it will be difficult to satisfy the appetites of the other five Hollywood giants.

Lei Shidong smiled, "It's up to you to think about it."

Bill Gates immediately felt the complexity of the matter. He had originally agreed to compensate Redstone with tens of millions of dollars afterwards.

The old man originally agreed, but now he went crazy for some reason, and suddenly became interested in the shares of the oil pipe.

In the final analysis, it still depends on whose chips are more attractive.

Thinking of this, Bill Gates complained to Xia Jingxing in his heart, he shouldn't have told this old man so much, now there is bigger trouble waiting for them.

But big trouble, just for Bill Gates.

For Xia Jingxing, it may not be a big trouble. People from all walks of life have ulterior motives and have their own ideas. It is not easy to let these people share the same hatred and find a breakthrough.

Now he sees a little light in Lei Shidong.