My Age of Investment

Chapter 771 Exporting Culture to Foreign Countries

In the middle of the meeting, Xia Jingxing suddenly proposed to visit the newly established game department.

So Huang Xin took Xia Jingxing to the open office area downstairs.

As soon as he walked to the door, Huang Xin pointed to the distance and introduced: "Dai Lun, this is the game department that we have invested a lot of money to build, all of which are poached from well-known game companies such as Shanda, Penguin, Netease, Ninetowns, and Jiuyou. The elite soldiers and generals."

Huang Xin smiled and turned his head to look at Xia Jingxing, "In order to collect these talents, we have spent a lot of effort, and the headhunting fee alone has paid several million."

Xia Jingxing nodded and said with a smile, "Thank you for your hard work!"

Immediately, he looked in the direction of Huang Xin's finger, and found that dozens of unkempt programmers were sitting at their workstations and working hard. Most of them were wearing slippers, vests and T-shirts, and they were not very trim. look.

After approaching, I found that there were leftover instant noodle boxes and dried beverage bottles on the table, and some people still smelled of sweat.

Xia Jingxing was not broken, but Liu Xiaoduo couldn't help it, and pretended to scratch his nose, but in fact he was blocking his nostrils, the smell was too strong, and there was also the smell of feet...

Just looking at these appearances, it doesn't look like an elite team.

However, Xia Jingxing was born in the Internet after all, and he knew the hardships of closed game development. It is the norm for game companies to dress more comfortably and manage casually. After all, there is no need to go out to meet customers as often as in the financial industry and pretend to be aggressive in front of partners.

It doesn't matter if you are sloppy, don't pay attention to hygiene, and have a bad image, as long as the game development is good.

Seeing that Xia Jingxing didn't speak, Huang Xin walked past the desks silently, thinking that the boss had some objections, the corners of his mouth twitched, and was about to explain.

Xia Jingxing stopped with a wave of his hand, "These are not important. I will assign them a cleaning lady to help them clean up every day."

Huang Xin smiled, Mr. Xia is Mr. Xia, he does not follow the usual path, he is different from those vulgar things, this is so considerate, and it shows the people-oriented corporate culture.

At this time, the employees of the game department finally noticed the group of people who broke in.

"Boss Huang!"

A man in his thirties wearing a T-shirt and beach shorts smiled and got up from his work station, and walked over with a pair of slippers.

Huang Xin greeted him with a smile, walked back with his arms around the man's shoulders, and introduced to Xia Jingxing: "Mr. Xia, this is Wu Yimin, the person in charge of our game department. Old Wu, he used to work in Zhiguan."

Xia Jingxing took a few glances at the bespectacled and frail game manager in front of him, then stretched out his hand and said, "Old Wu, hello! I should have met you sooner, but I went to America some time ago, so I'm not in China."

Wu Yimin hastily stretched out her hands,

He smiled and said, "Mr. Xia, what do you say, I should take the initiative to report to you."

After exchanging a few pleasantries, Wu Yimin gave Xia Jingxing a feeling of slickness, not like someone from a technical background.

After chatting with him, I found out that this guy was actually a monk halfway through. He used to work in Carrefour and petrochemical companies. After joining Zhiguan in 2002, he officially entered the game industry.

Zhiguan is a company on the Bay Bay side, and also a veteran of the Chinese game circle. It was the first game company to develop martial arts IP such as "Swordsman", "Jin Yong Heroes", and "Shushan Swordsman".

Wu Yimin doesn't understand technology and doesn't know how to type codes. During his four years of working in Zhiguan Company, he was mainly responsible for marketing and operations. He made several games popular and became well-known in the game circle.

When Haineiwang was digging him, Penguin also offered him an olive branch.

In the end, Wu Yimin chose Xiaonei, which has no game background. Without him, the offer is too much. With a high salary and the head of the game department, he has a wide world to let him do.

A few people walked and chatted, and came to a small conference room.

After sitting down, Xia Jingxing wanted to test the person in charge of the game department, and asked, "Old Wu, what do you think about Haineiwang's entry into the game industry?"

Wu Yimin glanced at Huang Xin, who smiled at him and gave him a positive look.

Wu Yimin, who was personally interviewed by Huang Xin, felt that this person had great ideas about the game industry, enough to make up for his lack of technical background, and he was very confident in him.

Wu Yimin nodded at Xia Jingxing, and said slowly: "Looking at Shanda and Penguin, without exception, they all follow the route from agency + operation to self-development + operation.

This is a path traveled by predecessors, and it has been verified that it can be passed.

It doesn’t matter that Hainei.com has no background in the game industry. We have money and tens of millions of young users. This is our advantage.

I don't suggest that we start self-developing games directly when we come up.

First, the cycle is too long. In the ever-changing game market, there are too many variables. We cannot spend a few years to develop a game with painstaking efforts.

Second, Penguin, like us, is a social company. Their social + game operating model is worth learning from. Currently, Penguin’s board games and casual games are doing very well.

Thirdly, and most importantly, the casual games we are currently building are going to be released on overseas networks. "

Speaking of this, Wu Yimin paused, looked at Xia Jingxing, and said with a smile: "I guess, it's not just a game to increase revenue, but more like a tool to increase user stickiness and user interaction."

Xia Jingxing smiled, "That's right, Happy Farm is not just a game, it's a social game that emphasizes multiplayer interaction."

After being affirmed, Wu Yimin became bolder and no longer hesitated to speak: "I have analyzed that it is unlikely that farm games will make too much money to support a large game company.

If we want to fully monetize the huge domestic users, we have to launch one or two real online games. "

Xia Jingxing raised his mouth, "Do you have any good suggestions?"

"have."

Wu Yimin was in a headache, "Learn from Shanda and Penguin, go to Korea to represent a few games, make some improvements, and put them into operation in the Chinese market.

By acting as an agent for games, we will cultivate the company's sound technology, operations, customer service and other functional departments, laying a certain foundation for future self-developed games.

Secondly, it can also bring some awareness to users. Hainei.com is for games. "

Xia Jingxing had already made up his mind, and Wu Yimin's suggestion coincided with his.

Based on the domestic network, it is true that the arduous task of self-developed games cannot be completed in a short period of time, and agents are almost a must.

But in the long run, we must develop games by ourselves, otherwise it is easy to lose track of progress and make the team useless.

In the previous life, Penguin was the largest game company in the world. However, there were no masterpieces that could be sold. They were all bought, bought, bought, and the mechanism had become rigid.

He plans to lay out a large entertainment matrix, just to cultivate some IPs, and then use the power of social media such as Haineiwang and Facebook to export cultural culture to the outside world.

Not only limited to games, but also online articles and Chinese comics can be exported to the outside world.

Forget about film and television, he feels that he can't afford it, so he can at most try.

When will "Mortal Cultivation of Immortals" and "Shading the Sky" games with oriental fantasy and fairy tale backgrounds be able to top the global game revenue list, it will be regarded as fulfilling the responsibility and mission of a top entertainment company, and It's not just a kryptonite to make money.

The reason why Japan's samurai and ninja culture is well-known all over the world is mainly from the export of foreign culture from industries such as games and animation.

However, China's martial arts, fairy tales, mythology, and Taoist culture are rarely known in the world.

To put it bluntly, China's economic size, status, and culture in the world are seriously unequal.

The economy can climb to the top of the world soon, but the cultural revival is a long way to go.

It seems that this thing is not important, but it is actually China's soft power, which enhances national self-confidence.

Just imagine, when you go abroad, you will be pestered by foreigners asking: How is the golden elixir made?

That's pretty much it.