My Age of Investment

Chapter 787 The White Land Is So Clean

Seeing the fields ripen

I dare not stretch out the mouse

The farm is still crowded with thieves

Can you feel the barren mood

You were still gentle last night

...

"Happy Farm: Vegetable Stealing Song" adapted by an online singer of Kugou Music, once it was released, was immediately placed on the top of the platform, and various recommended resources were smashed down in turn.

Soon, Stealing Vegetables became a popular song on Kugou and quickly spread to the entire Internet.

The song is not a masterpiece, but the lyrics are very interesting, expressing all the sadness and helplessness of the farmer, and can gain a high degree of emotional resonance from gamers.

On a variety show, Hua Tsai also specially sang this song.

After the video was posted on the Internet, combined with his experience some time ago, it immediately aroused discussions and ridicules from netizens.

"Hua Tsai is very helpless, I will teach you to be a king, can you teach me to steal food?"

"Huang Bo: Sing, I still want to steal you tonight."

"Hua Zai: Then please be gentle!"

...

The birth of Stealing Vegetables quickly became an online carnival for the whole people, making "Happy Farm" even more popular.

Hainei.com specially dispatched investigators to Internet cafes in various cities to conduct front-line investigations.

The report obtained is: The first thing netizens do when they turn on their phones is to log in to Hainei.com first, then turn on Kugou Music, and listen to the song of stealing vegetables while planting or harvesting vegetables and replanting them.

After playing online games for a few minutes, you have to switch pages to see if the dishes are ripe.

It doesn't matter if you fail in online games, but the farm must be foolproof!

The user stickiness shown by the players of "Happy Farm" has almost reached a morbid level.

At the same time, a short video appeared on the homepage of Tudou.com.

The general content of the story in the video is: the son graduated from college and stayed in the big city to live, and the old father lived alone in his hometown.

The son was worried that his father would be bored and had no one to accompany him, so he bought his father a computer and taught him how to surf the Internet.

Then, the son became more and more busy with work, gradually stopped contacting his old father, and his tone of phone calls became more and more impatient...

One day, when the old father was about to hang up the phone, he heard his son complaining to colleagues around him that the vegetables had been stolen again. It would be nice if someone guarded the farm for him.

The old father was very concerned about this,

I started to search for food stealing and what a farm is, and found that it was actually a game.

After much effort, the old father who finally understood the rules of the game set the alarm clock and got up on time at twelve o'clock every morning to help his son collect the vegetables.

Finally, on a business trip for several days, I finally remembered to check the farm and my son logged into the game and was taken aback.

After knowing the truth, the son burst into tears, desperately rushed to the station, bought a ticket to go home, and saw his old father with gray hair and a stooped figure at the door of the house.

When father and son meet, the son with tears in his eyes recalls scenes from his childhood, and suddenly wakes up...

The video is not exquisite, but it is very sensational, involving many themes such as fatherly love, empty-nest elderly, filial piety, etc. At the same time, the advertisement of "Happy Farm" is also well embedded in it.

The comment section of this short film exploded directly, some were ridiculed, and some were thought-provoking.

"I bought a computer for my dad when I got home, and got up at twelve o'clock every night to help me collect the food."

"I beg you to be a human being! A son like you is not as good as standing on the wall!"

"The problem of empty-nest elderly is indeed very serious. If the elderly learn how to surf the Internet, they can make video calls with their children and play a game of stealing food together, which may relieve the boredom and loneliness of the elderly."

"This is the best commercial I've seen this year, bar none!"

"That's right, teach my dad how to use a computer, and I'll have another target to steal food from."

...

This video quickly became popular on the Internet, and then some grandpas and aunts actually showed up, saying that they were playing a game of stealing vegetables, and even showed their game accounts to reporters, and usually helped their children collect vegetables.

It turns out the story is true! There are prototype characters!

This has added fire to the already popular "Happy Farm", and it has taken a big step towards the goal of a national-level game suitable for all ages.

Tudou.com also organized a campaign while the iron was hot, offering tens of millions of bonuses, and soliciting excellent self-made short plays about "Happy Farm" from the public.

Time came to the end of November.

Someone revealed two big news, the registered users of "Happy Farm" has exceeded 40 million, and the registered users of Hainei.com have exceeded 80 million.

Unexpectedly, no one questioned this, because everyone around them was playing this game, and they were all registered users of Hainei.com.

Everyone felt that this achievement seemed to be a matter of course.

Those remarks that "Happy Farm" is a garbage game disappeared overnight, with no trace left, as if it had never appeared.

Various circles such as the financial circle and the Internet circle have opened the mode of hindsight.

"I said earlier that "Happy Farm" is an unusual game, but no one believed it at the time, and questioned me as "bluffing".

The reason why this game can be so successful is that its gameplay is simple and the barriers to entry are low, which is quite beneficial for large-scale promotion.

At the same time, relying on the huge user base and accumulated social relationship chains of Hainei.com, the interaction with friends such as "stealing vegetables" can exert the greatest effect, and this is also the greatest source of fun for farm games.

Let me put it this way today, by the end of the year at the latest, the number of users of Haineiwang and Happy Farm will both exceed 100 million! "

There are also professionals who revisited the marketing models of Happy Farm and Hainei.com, boasting all kinds of things, calling it a stroke of genius.

From celebrities stealing food to arouse public curiosity, to free viral marketing through music, and finally sublimating the theme with the advertising video of Tudou.com, it shows that this game is suitable for all ages, family and friends.

…………

…………

"Mr. Chen, what shall we do now?"

Liu Jian's voice was a little tired, and he looked listless.

Chen Yizhou sitting opposite him seemed to have weakened a lot, his eyes were red and his skin was withered and yellow.

In the past half a month, Thousand Oaks has been beaten dizzily by a set of punches from Haineiwang.

Happy Farm, which was originally judged by them to be a "garbage game", showed the appearance of a dark horse.

Hainei.com uses games as a sharp knife to scratch the advertising network built by Thousand Oaks with a lot of money.

The campus competitions, celebrity endorsements, variety show sponsorships, building advertisements and other means that they had placed high hopes on were all vulnerable.

Renren.com has 20 to 30 million users, but the number of active users has been declining all the way, from tens of millions to millions, and the decline has not stopped, and it is still losing a lot.

In order to receive the prizes, the students did register on Renren.com, but now it is obvious that the Hainei website is more fun. The students ran away after a handful of wool, and Renren.com has not been patronized for a long time.

The social industry is like this, the strong will always be strong, and the weak will always be weak.

When all the classmates around me return to Hainei.com, who would like to stay alone on Renren.com? No one will play with you.

The situation outside the school is similar. A large number of white-collar users choose to flee from Renren, because the colleagues in the entire office are fishing at work, so you don’t steal food? Can't be out of gregarious, right?

A food-stealing game, like a star-absorbing method, directly sucked all of Thousand Oaks' skills.

Today's Thousand Oaks is not as powerful as it used to be, it's just lingering.

"What did the shareholders say?"

Chen Yizhou's voice was hoarse. Instead of answering Liu Jian's question, he was concerned about the shareholders' reaction.

Liu Jian was silent, his face was ashen.

Chen Yizhou understood instantly, and murmured: "Capital has abandoned us."

Liu Jian looked at Chen Yizhou, who used to be high-spirited and vigorous, and sighed in his heart, "Mr. Chen, we can talk to people from Lenovo again. As long as they agree to call in the remaining 800 million investment funds, we can still save money." .

The development of "Happy Farm" is not very difficult, we can also develop it, change the name to "Everyone's Farm", and there is still a chance to save the situation. "

Chen Yizhou pondered. After paying the first installment of 200 million yuan for the 1 billion yuan investment agreed upon by Lenovo, Renren's situation took a turn for the worse.

Then, the Lenovo Department retreated, unwilling and afraid to allocate more funds.

They have communicated many times, and the Lenovo Department always shirks.

"What attitude do Zhang Fan and Xiong Xiaoge have?" Chen Yizhou asked feebly.

Liu Jian scratched his scalp with his hands, and sighed, "They haven't recovered yet, so they don't want to see you for now."

Hearing this, Chen Yizhou's whole body seemed to have been ripped out of his spine, and he collapsed loosely on the sofa.

With a loss of more than one billion from investors, he can be regarded as setting a new record for Chinese entrepreneurs.

It is not impossible for Zhang Fan and Xiong Xiaoge to stab him with a knife.

Now, these old shareholders are not even willing to meet him, and Liu Jian has been spreading the word these days.

Chen Yizhou knew very well that this was a sign of giving up completely. Investors gave up on him and Thousand Oaks.

Covering his face with his hands and rubbing his numb facial muscles vigorously, Chen Yizhou suddenly had the urge to cry.

Drinking ice for ten years is hard to cool your blood.

But at this moment, his blood is really cold. After ten years of entrepreneurship, he has created a vast expanse of white land, which is really clean.