My Age of Investment

Zhongguancun.

The super large conference room of Hainei.com.

Hundreds of entrepreneurs gathered together to listen to the wonderful sharing of the young man with glasses with a high hairline on the stage.

"The game development team of "Happy Farm" is actually not as powerful as everyone imagined. There are no well-known planning, art, programming, testing, and operations. They are all young people who have just graduated a few years ago.

Of course, like them, I am also a young man who has just graduated a few years ago. "

Hearing this, the entrepreneurs in the audience laughed out loud, thinking that the well-known CEO of Hainei.com was quite friendly and had no airs.

Xia Jingxing sat in the front row, smiling as he looked at the increasingly mature Kangaroo King on the stage.

As the chairman of the company, he did not try to steal the limelight from Huang Xin, the CEO in charge of the company's daily operations, and gave Huang Xin the opportunity to speak at today's conference.

If you have to do everything yourself, then there is no way to manage such a big stall.

Xu Bo glanced at Xia Jingxing who was sitting next to him, pouted his mouth, and wanted to speak, but Xia Jingxing stopped him with a gesture, Xu Bo had no choice but to swallow the words that came to his lips.

"Have you ever thought about why "Happy Farm" is so successful?"

Seeing Huang Xin's question, a little clever ghost immediately raised his hand and answered: "The gameplay is simple and the threshold is low."

"Yes, this is part of the factor, what else?"

Someone raised his hand and replied: "I think the role of the platform also accounts for a large part of the factor. The tens of millions of users on Hainei.com can easily be converted into game users. This is more conversion than advertising to attract new users." The shorter the chain, the better the effect."

Huang Xin nodded, "It's a good summary, and this is also the most critical success factor for me and the team.

Everyone here today is an outstanding entrepreneur who has passed through layers of review and selection.

I believe that if you open the Hainet platform to everyone, you will definitely be able to make achievements that are not weaker than "Happy Farm". "

The entrepreneurs present all know the real purpose of Hainei.com to convene them, because the name of this conference is called "Hainei.com's first developer conference".

But when the good news was actually announced at this moment, there was still a happy feeling of being knocked out by a pie.

That is an open platform for the intranet. After joining, you can promote your products and services to 80 million intranet users.

At present, the enterprises that have joined the open platform of Hainei.com are all star start-up companies, such as Tudou, Dianping, Autohome and so on.

Now they also have the opportunity to step on the shoulders of giants, how can they not be excited.

"Clatter~"

There was a round of applause from the audience, and every young entrepreneur looked at the stage with eager eyes.

Huang Xin said with a smile: "Now I will give you a detailed introduction to the open platform..."

While speaking, Huang Xin pressed the PPT controller button, and a tree diagram appeared on the huge curtain behind him.

The trunk is written with the words "Open Platform for Overseas Network", and the branches derived from it are written with words such as users, user relationship network, and user behavior data.

Huang Xin pointed to the curtain behind him, and solemnly introduced: "Hainei.com implements an open strategy.

Aiming to build China's largest open Internet platform!

It is not only about opening APIs, but also allowing more third parties to open applications.

It also lies in making the website open, so that different websites and domestic networks can be connected to each other.

More importantly, realize the openness of user behavior data.

That is to open users, user relationship networks and user behavior data to third parties, and through the interaction between users, disseminate and promote various services and products in a personalized and precise manner.

We believe that only when the Holy Trinity is realized can we achieve comprehensive opening up in the true sense. "

There was a murmur of "buzzing" in the audience, and entrepreneurs were whispering among themselves.

"Quiet!"

Huang Xin gave a loud shout, then he looked at the entrepreneurs in the audience, and said: "If you have any questions, you can raise your hands to ask questions, I know everything, and I can say everything.

After all, we are close partners in the future, and I don't want to have barriers and misunderstandings between each other. "

"Mr. Huang, what I want to ask is, will Hainei.com really open up 80 million users to us? Our company also makes games, and Hainei.com is not worried about diverting players from "Happy Farm"?"

Huang Xin smiled, "That's a good question. I believe many people have doubts. Is Hainei.com really open or fake? What is the purpose of Hainei.com? What benefits can we get if we open it up?"

The entrepreneurs in the audience stared at Huang Xin intently. If they were not worried about Huang Xin's bad face, they would all want to nod their heads in agreement with Huang Xin's self-question.

Everyone has selfish motives. Overseas Network has accumulated 80 million users through hard work, and now they are all "sharing" it. This is a bit beyond their cognition, and in the history of China's Internet development, there has never been such a feat .

If they don't understand this problem, they dare not devote themselves to the open platform of Hainei.com.

Huang Xin knew that many people were confused, so he explained with a smile: "Let me give you an example, everyone should have played in communities and forums, and posted posts on them.

Why do community forums rent servers, or even spend money on advertising to get everyone to the platform?

It's very simple. When there are more users, someone will post and produce content to help the community forum attract more people to join, and then sell advertisements to make money.

The same logic applies to the open platform of the domestic network!

You provide services and products to help Hainei attract more users, and the platform relies on advertising to make money.

Of course, there is another point I will talk about next, revenue sharing. "

Huang Xin pressed the controller in his hand, the PPT page turned, and a new picture appeared, which was a logic diagram with arrows.

"The Hainei Open Platform will provide promotion strategies and resources for partners' products and services, which is one of them.

Second, we will launch a virtual currency as a unified currency for purchasing all charging items and services on all overseas open platforms, which provides developers with strong commercial realization support.

Third, we plan to set up an open platform support department. From business consulting, product consulting, technical consulting to operation/promotion consulting, developers can consult at any time no matter where they encounter problems.

Everyone, by now you should all understand how much Hainei.com attaches importance to third-party developers, right? "

Some of the entrepreneurs in the audience nodded, some pondered, and most of them understood the true purpose of Hainei.com.

Simply understand, Hainei.com is to open a shopping mall, and these third-party developers are sellers and merchants, and the revenue share is equivalent to collecting their rent.

At the same time, because they attract traffic and bring prosperity to the shopping mall, the shopping mall can also sell the advertising space in the stairwell and the gate to earn advertising fees.

"Then what is the income sharing ratio?" Someone asked the aspirations of everyone in the audience.

Huang Xin said with a smile: "Don't worry, it's fair, 50-50.

For developers, you save promotion costs and advertising costs, and you only need to make products with peace of mind, and leave the sales to us.

Many of you present here have just started their businesses and have limited capital. After developing a product, they have to worry about sales and follow-up costs.

Now Hainei.com saves everyone from worrying about the future and reduces the cost and risk of starting a business. This is the benefit that the open platform provides to everyone. "

Hundreds of developers pondered and began to weigh the pros and cons, splitting 50 to 50. From a psychological point of view, this is equal, and Shanghai Intranet can't talk about taking advantage of them.

But when I think that Haineiwang will make money from hundreds of companies, I feel that this deal is really a bargain.

But having said that, who let people have 80 million users? Moreover, the operating costs of big companies are different from theirs, and it is only natural for them to make a lot of money.

"Then can we develop games similar to "Happy Farm"? For example, Happy Ranch and Happy Orchard?"

Someone suddenly asked a question, and some game developers looked up at Huang Xin. They were also very concerned about this issue. If the miracle of "Happy Farm" can be replicated, let alone a 50-50 split, it will be 46, 37, or even 91. to do.

Huang Xin nodded with a smile, "Yes! No problem at all."

Then, Huang Xin switched to the PPT and showed a new picture.

"As you can see, Hainei.com divides developers into three categories.

Tools, including weather forecast, diary, voting, etc.;

Games, including social games, board games, casual games, etc.;

Other categories, real estate, car information, purchase of air tickets, tickets and so on. "

Huang Xin said with a smile: "We welcome everyone to play games.

Of course, Hainei.com itself is also making games, and you may need to compete with us.

But please believe that Hainei.com will not continue to make social games. Our ultimate goal is online games. That is the fat that a large company should fight for. "

Many game developers feel relieved when they hear this. They are afraid that Haineiwang will always be entrenched in social games. After all, they are their own sons. Who can compete with them?

They didn't question too much about Haineiwang's efforts to develop online games. They have technical talents, money, and 80 million users. If they don't make online games, wouldn't they waste so many resources in vain?

"Happy Farm" has not yet started commercial monetization, but it has launched super fertilizers, housekeeping pet dogs, farm decorations that can only be obtained by completing tasks...

It is foreseeable that these advanced game props will be charged in the future.

If you want to make money, it is definitely not as good as online games.

And the platform can't be an athlete and a referee at the same time, right?

Although game developers still have some concerns, they are not as strong as before.

Open platform, you can join and try first.

Developers of tools and other categories have nothing to worry about. The application categories they are in, and Hainei.com have not ended in person, and there will be no competition with them.

Moreover, their two types of applications are basically mosquito legs, and small companies are just supporting their families. If the domestic network does not let this go, it is estimated that the developers will have to run out.

Then, Huang Xin released a blockbuster.

"Hainei.com and Envision Capital will jointly establish a developer industry fund with a scale of US$50 million.

This fund will invest in and support start-up companies with outstanding data performance on the open platform of the Intranet.

This is also the biggest openness of Hainei.com. We accept the rise of emerging startups with an inclusive attitude, and help those entrepreneurs who are truly outstanding and willing to work hard. "

The entrepreneurs in the audience were stunned, and before they could react, Huang Xin went on to say: "Next, I would like to invite Mr. Xia Jingxing, the chairman of Envision Capital and also the chairman of Hainei.com, to talk to everyone."

Hundreds of entrepreneurs finally reacted, all with excited expressions and thunderous applause.

They sincerely support and appreciate this initiative of Haineiwang and Vision Capital.

Because there are too few venture capital institutions in this era, and opportunities to obtain investment are too scarce.

Moreover, venture capital institutions always like to add icing on the cake. Some of them died of waterlogging like Thousand Oaks, but more of them were unknown people who died of drought.

The sponsors of "Win in China" only provided a few investment quotas, and the investment amount was only 5 million to 10 million, but it attracted 120,000 entrepreneurs to sign up.

It can be seen that the difficulty of obtaining investment in this era is still very early in the era of "National Angel" and "National VC" many years later.

More than ten years later, when you go to Wudaokou to drink Starbucks, nine out of ten tables are talking about financing and introducing business plans, and the "To VC" model was born for those with a lot of money.

At this time, hard-working entrepreneurs, if they can obtain financing, it will definitely be a glorious thing, and they can blow up for three days and three nights.

At the final scene of "Win in China", some judges asked the contestants: If you have a conflict with the shareholders, how do you solve it?

Xia Jingxing personally heard the runner-up Zhou Yu's answer without hesitation: Then I will definitely listen to the investors!

Don't ask right or wrong, just listen to investors, because they invested in me and gave me a chance.

Although there are exaggerated elements in the program effect, it also represents the status quo of the venture capital circle at this time. Most entrepreneurs are humble in front of capital.

More than ten years later, second-rate entrepreneurs on the hot track can shake up in front of capital.

The reason behind this is the shift in supply and demand.

Xia Jingxing got up, waved to the entrepreneur behind him, walked onto the stage amid applause, and took the microphone that Huang Xin handed him.

"It's great to see so many outstanding entrepreneurs gathered together, and all of them are for the same grand event.

Why is it a grand event?

Before today, no Internet company in China was willing to drive the entire industry to develop and prosper together with such an inclusive attitude. "

Xia Jingxing said with a serious face: "In the past and even now, plagiarism has become common in the Internet industry, and small companies have had a hard time surviving.

What is reflected behind this is the eagerness for quick success and short-sightedness of some people.

When I was in the United States, I saw that some game studios, with dozens of people, make hundreds of millions or even billions of RMB in revenue a year, which is very small and beautiful.

Why can't such a small and beautiful company be born in our country?

Because once you have good ideas and ideas, you will be copied by big companies.

Without a good entrepreneurial environment, how can we talk about long-term development? "

Many people in the audience nodded unconsciously, because it really touched their hearts.

Xia Jingxing said solemnly: "I don't believe in evil anymore, I can't stop this unhealthy trend, Haineiwang and Vision Capital are willing to be the leaders, let's get rid of this unhealthy trend together.

Therefore, I call this event a grand event, because it can inject positive energy into the industry, set a good example for the industry, and bring an opportunity for change to the industry! "

"good!"

Someone in the audience yelled, and hundreds of entrepreneurs stood up and applauded.

Everyone felt that the blood in their bodies was boiling, and a prehistoric force was about to burst out.

They originally came to the developer conference with the idea of ​​being close to their thighs, but they didn't expect that what they participated in had such great significance.

Everyone suddenly had a strong sense of mission, thinking in their hearts that they must make achievements, obtain investment from industrial funds, shock the entire industry, and severely punish those industry disruptors who play plagiarism.

Huang Xin, who was standing in the audience, saw this situation and felt emotional in his heart. Compared with Mr. Xia, he still needs a lot of experience. A matter of making profits for Haineiwang and Yuanjing Capital can be said so fresh and refined. , also endowed the great significance of "changing the industry".

Apart from being convinced, he couldn't find any other words to describe his current mood.

"Everyone sit down!"

Xia Jingxing looked at the people who were slowly taking their seats with a smile, and after everyone sat down, he continued to speak: "This is a difficult task, Haineiwang, Vision Capital and everyone here need to work hard.

Because behind us are all enterprises, profit-making organizations that need to support employees, pay taxes, and need to speak for themselves with real achievements..."

After some encouragement, Xia Jingxing suddenly laughed, "Here, I will share another piece of good news with you.

"Happy Farm" is ready to go across the ocean and land on the Facebook platform.

At that time, this game, which is 100% developed by us Chinese, will be promoted to nearly 500 million users in dozens of countries.

In the past, it has always been Japanese and Korean games, European and American games that have conquered cities and territories in China.

Now, it's time to do the reverse, and Chinese games are exported to their land in reverse.

In addition, Facebook and Hainei.com have reached a strategic cooperation, and Facebook will provide comprehensive support for Hainei.com's games going overseas.

"Happy Farm" is the first to eat crabs. Next, games or tools and other applications on the open platform of the domestic network, as long as the performance is good enough and the quality is excellent, they can cross the ocean. Let's also earn some US dollars and pounds. , Euro or something. "

Xia Jingxing's tone was funny, and the developers couldn't help laughing when they heard it.

At the same time, they are trying their best to digest this explosive news.

For game companies and even the Chinese Internet, overseas has always been an elusive treasure land. The number of netizens is several times that of China, and many countries even have currency advantages. It is really possible to earn some dollars and euros overseas. Don't be too cool.

And they didn't doubt that Xia Jingxing had the ability to send them to sea, because Xia Jingxing founded Facebook, and Facebook also invested in Haineiwang, so it would not be too difficult to reach such a cooperation.

The only concern is whether their own products are good enough and whether they can get a ticket to go to sea.

Thinking of this, they looked forward to the cooperation of the open platform even more, and at the same time, a desire to struggle arose in their hearts.

A bright future has already been paved under their feet, it just depends on whether they can run fast enough.

Xia Jingxing expressed emotion, "Europe and the United States have Warcraft and Counter-Strike, Japan has Contra, Street Fighter, and Super Mario, and even South Korea has Legend, Miracle, and Audition that are popular throughout China.

Our country does not have a game that can be sold, not to mention competing on the world stage, and even the domestic market is being staking out by others.

I hope that in the future, there will be game developers who can make a game that can leave a strong mark in the history of world games.

It is best for the game to include our own traditional culture, such as martial arts, fairy tales, and mythology, to spread Chinese culture to the world. "

The developers in the audience, regardless of whether they belong to the game field or not, all have dignified expressions, causing deep thought.

To put it bluntly, this is a kind of cultural invasion and brainwashing of young people.

The reason why many people have a good impression of Japan is not because of games and anime.

The same is true for film and television songs. When they spread to other countries, they unknowingly gain favor and improve the country's image.

Chinese enterprises go overseas to compete for greater living space in foreign countries. Culture is also a kind of soft power, which can provide some indirect assistance for overseas enterprises.

If someone goes abroad to discuss business, local businessmen who have watched Chinese TV dramas and movies feel that the Chinese are as honest and trustworthy as in the movies. Will it make negotiations and cooperation easier?

"Okay, let's stop here. I wish every partner who joins the open platform can reap their own success here."

Xia Jingxing ended his speech with a word of congratulations, and walked off the stage amid applause.

After Huang Xin came to the stage and explained some cooperation details, the conference ended.

Hundreds of developers got up and left the conference room to go to the hotel arranged by Haineiwang for dinner.

Only Xu Bo didn't leave. After everyone left, he got up and walked towards Xia Jingxing who was sitting on the side watching him.

"President Xia, I have something to ask for you."

"Well, tell me." Xia Jingxing smiled lightly. The reason why he didn't leave was because he knew that this guy was looking for him.

"Ding Sanshi has been refusing to let me go. Their legal department has approached me many times and threatened to sue me."

While talking, Xu Bo glanced at Xia Jingxing, and found that the latter's face was normal, so he just said everything in one go.

After this guy jumped out of the pig factory to start his own business, he took Xia Jingxing's investment and started recruiting.

Many members of the original project team of "Fantasy Westward Journey" left the pig factory and joined Duoyi Network.

It's not a big deal, it's just that the pig factory is doing trouble every three days, which makes the whole team of Doyi panic.

"How do you want me to help you? Make an appointment with Ding Sanshi for you to make peace?" Xia Jingxing asked with a smile.

Xu Bo shook his head, "That's not what I meant, I guess that small-minded person like Ding Sanshi would not give up the chance to attack me as a traitor.

You'd better not come forward for me, lest you owe Ding Sanshi a favor. "

Xu Bo's words were a bit unexpected for Xia Jingxing, so you are thinking of me as an investor?

In fact, even if Xu Bo asked for peace, Xia Jingxing had to think about it.

Because this guy is a thorn in Ding Sanshi's side, and the conflict is irreconcilable. Since the establishment of the company, he has been engaged in lawsuits with Zhuchang on and off for more than ten years.

Why has the pig factory refused to let this guy go? Because Xu Bo's games can more or less see the shadow of "Fantasy Westward Journey".

It’s hard to talk about it, just like the follow-up works of many Internet writers can see the shadow of the early works, some styles have penetrated into the bone marrow and cannot be cleared.

The best solution is to ask Xu Bo not to make turn-based online games with the theme of Journey to the West, but it is unrealistic.

"I'm worried that a fierce conflict will break out with the pig factory in the future, which may have some impact on the company's operations, so I'll let you know in advance." Xu Bo behaved very honestly, telling Xia Jingxing all the potential hidden dangers.

Xia Jingxing felt that it was not easy for Xu Bo to become a rich man in the game industry from a grassroots. Facts have also proved that it is true.

Now that the investment money has been spent and the door has been welded shut, it is impossible for him to jump out of the car.

And Xu Bo talked so much, and he was vaccinated. Even if something happened later, Xia Jingxing had no reason to blame him.

It is really thoughtful to keep saying that investors will not owe favors.

If Xia Jingxing hadn't known about Duoyi's previous life, he would have been fooled.

"Okay, I see. You can develop the game with peace of mind. If you need any help, just let me know."

Xu Bo nodded, turned around and chased after the leaving army.

At this time, Huang Xin, who had been out for a while, turned back to the meeting room and said with a smile: "Daren, we have set up the muzzle this time, and we will definitely be able to create a big surprise for Thousand Oaks and Penguin."

"Don't get too carried away, the days are still long and the struggle will be tough."

Xia Jingxing was very clear-headed and had a clear understanding of the situation between the enemy and the enemy, and he didn't think their strategy could cause much trouble for the penguins.

This time the open platform opens up APIs on a large scale, mainly because it wants to put a large number of applications on the Hainei network to achieve the four goals of attracting new users, promoting activity, increasing income, and raising Gu, and at the same time strengthen the Hainei network itself.

Dealing with penguins can only be a long-term war, and we cannot hope for a single battle.

As for Thousand Oaks, I am very sorry, I may have accidentally injured him.

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