My Age of Investment

Ninety-three, soaring sales

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While the number of registered users has skyrocketed, there is also good news from Facebook’s Amazon store.

Sales are starting to go up!

After the first batch of students who received the goods tried on Facebook's T-shirt, they shared their shopping experience on Facebook for the first time, offsetting the negativity of the previous period and making many students let go of their hearts. doubt.

"Good and cheap T-shirt, support Facebook!"

"As soon as I got a round neck T-shirt, I tried it on right away, and it was comfortable, better than the 30 bucks I bought elsewhere.

I couldn't wait to open Amazon and ordered another round neck T-shirt. "

"I ordered three more and will wear them this summer."

...

The groups established by various universities are filled with a large number of such messages.

If Xia Jingxing didn't know that Facebook didn't invite the sailors, he would probably have doubted whether these students were "receiving money to do things", too special... powerful.

…………

…………

"According to the current sales of 2,000 pieces per day, the remaining T-shelf can only support one month."

After finishing speaking, Yang Niu smiled and asked Xia Jingxing tentatively, "Do we have to add an order?"

Xia Jingxing pointed and counted, it was true.

After deducting the second batch of T-shirts sent to major colleges and universities, there are only more than 60,000 T-shirts left in the warehouse.

She asked Yang Niu to bring the account book, and the two began to calculate the cash flow.

The cost of 100,000 pieces of T-shirts is nearly 240,000 US dollars, and the salary is more than 60,000 US dollars for three months.

On Amazon, every 14 days is a billing cycle.

The total price of the goods sold by the seller within 14 days will be counted, after deducting 15% of the product commission, it will be credited to the bank account provided by the seller to Amazon, and a settlement report will be issued to the seller on the website.

The monthly subscription fee of $39.9 per month for enterprise sellers is negligible.

Amazon has not charged logistics fees and monthly storage fees, return processing fees, and more.

Because FBA has not yet officially launched to third-party sellers, the Facebook partnership is just an example.

In order to express the sincerity of cooperation, Blackburn directly waived these miscellaneous fees, because there is no standard pricing.

However, the 15% product commission is still charged as usual.

As for the advertising costs on the platform, it is also calculated separately.

This is different from Taobao, which has just launched in China. Taobao only charges advertising fees, and does not charge product commissions and monthly subscription fees.

Yibei is not accustomed to the soil and water, and is still the old way abroad.

Every time a seller sells a product, I, as a platform, will get a share.

The profit model is very clear, but it was defeated by Taobao's free strategy, and a large number of sellers were taken away, which also planted the seeds for the subsequent complete failure.

Facebook does not need to advertise on Amazon, because the target is on the campus market, and the Facebook website is diverting traffic for its own Amazon store, and no advertising is strong.

If you sell it to office workers, the sales may be higher, but it will not achieve the advertising effect Facebook wants.

If more than 60,000 pieces of T-shirts are all sold smoothly, after deducting product commissions, more than half a million dollars should be returned.

After deducting taxes and fees, you should have more than $400,000 in hand.

In addition to the nearly 200,000 US dollars on the account, it is estimated that in more than one or two months, there will be more than 600,000 US dollars in the Facebook account.

Yang Niu put the ledger aside, brought a paper and a pen, and said while writing.

"Just place an order for 200,000 pieces, and the unit price of the order can be reduced from 2 US dollars to 1.5 US dollars."

"It's the end of April now, and the additional order pays 30% of the deposit, which is 90,000 US dollars, plus the freight forwarding company, insurance, tariffs, etc., it is 80,000 US dollars, and the total is about 170,000 US dollars. We can afford this money. "

"After the production of the goods is completed, it will take about a month and a half to arrive in the United States, in mid-June, we need to pay the final payment of 210,000 US dollars.

"

"In one and a half months, Amazon should be able to settle at least three installments of the account to us. If it goes well, the T-pendant will be sold out in a month, and more than half a million dollars can be settled for us."

"If it's not so ideal, and the sales volume is halved, you can get more than 200,000 funds back, just enough to pay the balance."

"If the situation were a little more extreme, then..."

Xia Jingxing continued with a smile, "Then the capital chain is broken, the cash is gone, and we are guarding a warehouse that cannot be sold."

Yang Niu tan hands, "I'm just making the worst prediction, and based on the current sales situation, the probability of occurrence is negligible.

I'm very worried now that in less than a month, the T-shirts will be sold out.

It will take another month and a half for new orders to go from production to shipment to the United States.

The free time in between is embarrassing. "

"It's so popular, we ship the goods directly by air instead of sea."

Xia Jingxing looked understatement, a bit like Jack Ma's tone, as if money had lost its meaning to him.

Yang Niu was stunned for a moment, and then smiled: "This is really a crazy idea, the cost may be doubled, and the cost of the unit price of T-shirt will exceed 3 US dollars."

"No way, making money is not the primary purpose, we must have Facebook all over the campus as soon as possible to add new impetus to our user growth."

Xia Jingxing said with a smile, "Look, in June, most colleges and universities will have a holiday, and the students are no longer on campus.

When the school starts in September, most areas will only have one or two months to sell T-shirts.

Time is short, and there is not much time window left for us. "

Yang Niu nodded, "You're right, I should consider selling more T-shirts in the shortest possible time, instead of worrying about the cost. My vision is too limited."

Xia Jingxing laughed and reassured: "For discussion, speak freely, naturally you have to take into account all situations, you did nothing wrong, it's just that I am more radical."

After speaking, Xia Jingxing picked up the paper and pen and started to revise the plan written by Yang Niu.

"For the additional 200,000 pieces of T-shirts, the total order price is $300,000."

"But the number is wrong!"

"According to the agreement, Fu Clothing has to make up the price difference of our last batch of orders, but it is not money, but 33,333 pieces of T-shirts, plus 200,000 pieces, the total quantity should be more than 230,000 pieces!"

"This part of T-powder is included in transportation, insurance, and customs duties. Calculated by sea freight, it is not 80,000 US dollars, but more than 93,000 US dollars."

"But it doesn't matter. Even if you don't count Amazon's settlement more than a week later, the funds in our account are enough to pay the more than 180,000 US dollars."

"If it is shipped by air, it is estimated that it will be troublesome. It depends on the sales volume after half a month."

Yang Niu propped her head with her hands and looked at Xia Jingxing writing and drawing on the table with a serious look, she was a little crazy for a while.

"What are you dazed about?"

Yang Niu quickly recovered, "Yes, you say, I'm listening!"

"There are more than 230,000 pieces of T-shirts. If you choose to ship them by air, it will cost more than 200,000 US dollars."

"The time given to us is only half a month. Counting the settlement after eight or nine days, Amazon can only settle us twice during this period."

"According to the current daily sales of 2,000 pieces, it is possible to return more than 230,000 US dollars. The air freight is probably enough."

"If it's not enough, I'll contact Mr. Blackburn to see if I can settle the sales revenue for us for a few more days."

Xia Jingxing sighed, "Okay, that's it, I'll contact Boss Wang to discuss additional orders."

"How to deal with the problem of T-shirt style?"

Yang Niu remembered this and asked quickly.

"The round-neck T-shirts sell well, so add more round-neck T-shirts and reduce the size of the polo shirts.

From six to four last time, change it to eight to two. "

Yang Niu shook her head, "I mean new styles, you can't just buy these two. Customers want to buy a few more, but none of them are suitable."

Xia Jingxing slapped his head, "Yes, you reminded me, hurry up and contact Rebecca and ask her to design a few more T-shirts.

Six thousand dollars is not in vain, this Rebecca is still powerful. "

Yang Niu smiled lightly, "Maybe our T-shirts are cheap enough to sell well? And there's a Facebook fame bonus."

"It's not easy to evaluate for the time being. Let's hire her to design a few more T-shirts. It's better to have more styles, so as to avoid too many shirts and students don't like to wear them."

Yang Niu nodded, "Okay, I'll contact her now."

PS: I won't write about SARS in 2003. I'm afraid of 404, so everyone just ignore it.

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