My Animation Era

"The leak in the house happens to rain all night!"

As soon as Mr. Xiong saw Gu Miao, he couldn't help complaining: "It's a thankless job to make an animation film, but I'm really drunk when I encounter this kind of thing."

Although he does not rely on subsidies to eat.

But the subsidy money that could have been received and the underpaid taxes disappeared inexplicably, and anyone who left this matter felt uncomfortable.

especially……

The special support will not be canceled sooner or later, but it will be canceled before the movie "Quiba" is about to be released, which makes Mr. Xiong very depressed.

Are you targeting me on purpose?

Little Xiong always had a lot of anger in his heart, but he couldn't find a place to vent it, so he could only talk to his partner, Gu Miao.

Gu Miao was also very depressed, and gulped down a sip of white silk cola, which is commonly known as the toilet cleaner, and said, "Since the incident has already happened, it's useless to complain about it, let's think about what to do!"

Think good.

The so-called policy support, tax cuts and subsidies are all added up, and an animated film is rounded up to two or three million, which is not a lot of money.

As long as the box office is high enough, the two or three million yuan will be gone.

"Easy to say..."

Xiao Xiong always said in despair: "According to the current production cost of "Quiba", including the publicity and distribution, the box office must be over 100 million to make a profit."

And it's just a small profit!

It sounds simple, after all, what age is this? Let alone the box office of domestic movies, there are several films that exceed 1 billion.

The 100 million yuan club is already overcrowded.

but...

To put it simply here, it refers to the simplicity of "live-action movies". For animated films, the "100 million yuan club" is too far away.

Counting forward 10 years, or even 20 or 30 years, is there any domestic animation film with a box office of over 100 million?

The answer is, no!

This is also the fundamental reason why, after learning that the subsidy support policy has been cancelled, Little Bear always has no hope of getting the movie back.

He just hopes to lose a little less.

So far, there has not been an animated film with a box office of over 100 million in China. Although he is very optimistic about the work "Quiba", he feels that it is still difficult to make a box office of over 100 million.

"Let's lose a little on the first one. After all, Director Hou said that "Quiba" can make four or five movies in a row, and it will always make money later." Xiaoxiong always comforted himself.

Yo ho!

Are you in a good mood?

Gu Miao glanced at Xiong Tianwei quite unexpectedly. She didn't expect him to have such a forward-looking vision, and planned to play a long game to catch big fish?

Unfortunately, he was about to miscalculate.

Looking at the movie "Quiba" from Gu Miao's point of view, it's not a matter of "losing a little", otherwise it will lose everything.

"Don't be so depressed!"

Although I am not optimistic about "Quiba" and Director Hou, I have to say a few words about the scene.

Gu Miao wiped off her sweat, picked up the remote control and lowered the temperature of the air conditioner by two degrees, then said slowly: "The development of domestic animation films is quite fast, either this year or next year, there will definitely be a film with a box office of 100 million yuan."

"Oh? How did you judge?"

"age!"

Gu Miao patiently explained: "Most of the movie fans at the beginning of the century are old. The new fans who replaced them are mainly young people born in the 80s and 90s."

This group of young people has one characteristic!

That is, when they were young, they basically bought black and white TVs, color TVs or DVD players at home, and they were exposed to many new things.

That includes animation.

When these young people grow up, enter the society, and have a certain economic foundation and consumption ability, their choices of watching movies will become diversified.

Parents' generation may be obsessed with love, war, and martial arts movies.

But for this generation of young people, even "Titanic" is too long-winded and boring, and they prefer to watch "Transformers" and "Avatar" that stimulate the senses.

Animated movies also have a chance to flex their muscles!

Among the young people born in the 80s and 90s, who didn't watch cartoons when they were young? It can be said that this is the earliest and largest group of animation fans in China.

Counting up, the middle-aged people born in the 60s and 70s probably didn't even know what a "television" looked like when they were young, let alone cartoons.

Therefore, as young people born in the 80s and 90s gradually become the mainstream movie-watching crowd, animated films will take off sooner or later.

I dare not say that it is comparable to a live-action movie...

At least breaking the record and giving birth to the first animated film with a box office of over 100 million, isn't it difficult?

This is just the beginning.

When the post-95s, post-00s and even post-10s grow up and replace the old audience of post-80s and post-90s, animated films will also attract an opportunity to take off.

For example, Nezha, right?

Before this, who would have thought that an animated movie could do it, crushing live-action movies at the box office, and even ranking at the top of the historical total box office list?

"Would you believe me if I said that one day the box office of domestic animation films is no longer targeted at 100 million, but 2 billion, 3 billion, or even 5 billion?"

"I do not believe."

Mr. Xiong shook his head and said, "I don't know where your confidence comes from. This kind of thing is a fantasy in Hollywood, let alone domestic animation movies."

"Then just wait and see."

Gu Miao didn't want to argue with Mr. Xiong on this topic, anyway, he had already made plans. Regardless of whether the road ahead is bumpy or not, Wanbao Animation will definitely set foot in the "movie" field.

"Do you want to make a bet?"

Little Xiong asked curiously, "What are you betting on?"

"Just bet on Wanbao Animation and Feiyang Animation, who will step into the 100 million box office club first! How about it?"

"no problem!"

Xiao Xiong always smiled and said: ""Quiba" may not meet the requirements, but I still have "Quiba 2" and "Quiba 3" to shoot."

"It's you instead. I remember that Wanbao Animation doesn't have a movie project, right? What are you going to bet with me?"

"Not this year! Next year!"

Gu Miao laughed and said, "Next year, I plan to make a big movie "Pleasant Goat and Big Big Wolf" for fun."

That's about the same.

For Gu Miao's plan to set foot in the film field and produce a Pleasant Goat theatrical version, Mr. Xiao Xiong was already mentally prepared, so he was not surprised.

But he was curious, why next year instead of this year?

It stands to reason...

It's only July, and there is still half a year until the end of the year. If you want to make a big movie, half a year is enough time, right?

"There are other projects in the second half of the year."

Although the two are colleagues and there is a competitive relationship, this kind of thing is not a commercial secret, and it cannot be plagiarized. Gu Miao simply introduced him to the project plan of "Happy Baby".

"Don't you have a creative bottleneck?"

Mr. Xiong covered his forehead and said, ""Dragon Fighter" has just finished, and a new project has been drawn out immediately, which is too fast."

Is that fast too?

Gu Miao pondered, his progress seemed nothing compared to the group of animals in the Neon Branch!