My Animation Era

early july.

With the start of the second round of rebroadcast of the animation "Dragon Fighter", the music special of the same name produced by Master Cao is also released.

Penguin Music Exclusive Release!

Limited time sale, only 6 yuan.

This music special includes three animation songs, four pure music interludes, and six background music pieces, all of which are re-recorded and remade versions by Master Cao.

The price of six yuan is very affordable.

Although the general age of "Dragon Fighter" animation fans is only in their teens, and their spending power is not particularly strong, not as strong as those of adults, but six dollars can still be spent.

It's just that the problem is...

Many people are exposed to the "anime music compilation" for the first time, and there are not many fans who are willing to pay.

After the digital album went on sale on the Penguin Music platform, less than 50,000 copies were sold within 24 hours, which disappointed Gu Miao.

"There is good news!"

Master Cao said with a smile: "Although the digital version is not selling very well, the physical disc is selling well."

Especially in Neon.

After the animated version of "Dragon Fighter" was broadcast on Neon TBS TV station, it achieved good ratings results, and the comics also had a certain influence, so the sales of physical discs were good.

But Gu Miao couldn't be happy.

The reason is simple. Overseas distribution is generally dominated by agents, and it would be nice if copyright holders can eat leftovers.

Neon physical discs are selling well, while domestic digital albums are selling poorly. This is not a good thing for Wanbao.

Because the big head was earned by others.

But there is no way around this, after all, the domestic animation music market has always been like this half-dead bird. Compared with Neon, which has a relatively mature and stable market and stronger spending power, it is still far behind.

So what should we do?

Gu Miao sighed, and could only accept this cruel fact.

Speaking of...

Although the digital music album of "Dragon Fighter" sold miserably, it achieved surprising success in another unexpected field.

Do you know about a joint credit card?

As early as March this year, Jiangchuan Bank, one of the most famous commercial banks in Jiangchuan, approached Wanbao, and the two sides reached a cooperation.

The so-called cooperation is actually very simple.

In fact, it is to customize a batch of animation IP co-branded credit cards, and use the name of Wanbao's animation works to attract more new users.

This is nothing new either!

Anyone who has been familiar with the credit card system of banks knows that in order to deceive users to apply for credit cards, various banks have frequently resorted to tricks.

Rub whatever fire you want.

Pleasant Goat and Big Big Wolf are very popular? OK! Then I will publish a version of the credit card with the "Pleasant Goat" pattern on the card face, and when you open the card, you will get a Pleasant Goat doll!

Lei Sudeng is hot?

Then there will be another Raider card pattern, which will give you a year of Raider car maintenance service for free, what should I say? Is this attractive enough?

Jiangchuan Bank thought very well.

They felt that Wanbao's anime IP was so well-known that a co-branded credit card would definitely attract a group of 2D users to handle credit card business.

But they ignore a fact.

Fans of Wanbao Animation, let alone have a stable job and financial strength. Most of them are still in primary and junior high school, how about a Hammer credit card?

Therefore, the animation credit card series launched by Jiangchuan Bank X Wanbao Animation, although it has been in development for so long, has not produced any results.

So-so is okay!

It is true that there are many users who handle credit card business because of the cartoon patterns on the cards of "Pleasant Goat" and "Lei Sudeng", but the number is not particularly large.

until……

They launched the credit card graphics of the anime "Dragon Fighter" and "Sailor Moon" series.

The dragon fighter chose Master Shibalagu, and his main focus was the gimmick of "summoning the God of War".

Apply for the "Dragon Fighter" co-branded credit card, and get a 5% discount on recharged calls. And if you swipe your card to spend a certain amount, you can also get a limited edition model of the God of War.

Now everyone is tempted.

Can you really summon the "Zhanshen" by swiping a card for consumption?

Although Master Shibalagu summoned the True God of War, and they could only summon models, this is also very attractive.

Ever since, under the slogan of "swipe the card to summon the God of War", the number of users applying for the "Dragon Fighter" co-branded credit card has surged.

Jiangchuan Bank laughed crookedly.

Under the reminder of Gu Sanshui, they strike while the iron is hot, and then launched a series of new cards such as "Swipe Card Summon" Dragon God, Huan Shen, and Kong Shen.

Also achieved good results.

Sailor Moon is not bad either!

Although the "Sailor Moon" co-branded credit card cannot summon a beautiful girl in a sailor suit by swiping the card, the pattern on the card is so beautiful!

Do you understand the gold content of "sister card" and "wife card"?

When I pay the bill, I take out a credit card with a cute and cute girl on it. Doesn't that mean that my "wife" pays for me?

All I can say is, cool!

Although it is still my own money, the meaning is completely different.

The launch of a lot of beautiful wife cards made the otaku scream with excitement. According to the information disclosed by Jiangchuan Bank, there are actually more users who apply for the co-branded credit card of "Sailor Moon" than "Dragon Fighter".

What does this mean?

In front of the cute girl in sailor suit, the so-called God of War, Dragon God? Shit is not!

Of course, this is just a joke.

The reason why the "Sailor Moon" co-branded credit card is more popular than "Dragon Fighter" is mainly because there are more "girls".

After all, boys want it all.

As for girls, it's normal not to like uncle hippopotamuses like Master Shibalagu, or muscular robots like Zhanshen.

anyway...

These animation co-branded credit cards are very popular, both for Jiangchuan Bank and Wanbao Animation, it is an out-and-out good thing.

Needless to say, Jiangchuan Bank.

For Wanbao Animation, although IP licensing does not give much cake, but through this cooperation, it has demonstrated the amazing influence of its animation IP.

Do you understand the advertising effect?

Everyone has a look, it turns out that Wanbao's animation IP is so big, and there are so many joint credit cards, so can I also make a joint credit card?

The heart is not as good as the action.

When the co-branded credit cards of "Dragon Fighter" and "Sailor Moon" set off an upsurge, batch after batch of companies approached Wanbao for consultation and cooperation.

There are all kinds of industries.

From common areas such as catering, hotels, food, and cosmetics, to exotic areas such as games and underwear, there were too many companies applying for joint names, and Gu Miao was dazzled by the choice.

These are all money!

According to the industry it belongs to and the comprehensive strength of the manufacturer, Wanbao's IP licensing fees are not static.