My Animation Era

This November is very lively.

In addition to Jiang Chuan Gu Sanshui's new work "Happy Baby", there is also a highly anticipated and well-produced animation broadcast.

That's right!

That is sponsored by a well-known Internet technology company, spending hundreds of millions of dollars to create a football animation aimed at promoting its own AI assistant - "AI Football"!

Gu Miao also read this work.

Everyone's schedule is so close, although it does not constitute direct competition, but knowing the current situation of the industry can be regarded as self-cultivation of an excellent animation producer.

But after reading...

How to describe his feelings?

Gu Miao thought about it seriously, and it seemed that she could only sum it up in one sentence: It's pretty cool, but that's all.

Huang Kun was right.

In terms of technical strength and screen expressiveness, including the smoothness of the screen and the fineness of the original painting, "AI Football" has indeed done a good job.

But, animation is not a purely technical industry. Sometimes, the plot, including the character design, is also a very important part.

If the plot is good, slide animations such as "Extreme Master Husband" can also become popular.

poor plot...

Even if you are at the top of the industry, with unsurpassable technical and artistic heights, and the plot is unsightly, it will be difficult to become popular.

What, you mean "Battle of Two Cities"?

Can't give an example like this!

Riot's "Battle of Two Cities" is not only top-notch in terms of technical art, but also the storytelling of the script is not bad, is it?

AI football walks on one leg.

In the episode Gu Miao watched, it mainly tells the story of the main character who, by chance, activates the "intelligent AI football robot" left by his father, and then steps into the AI ​​football arena, revealing the extraordinary story.

Very orthodox and kingly plot.

I can't say it's bad, I can only say that the script creation, I'm sorry for the "hundreds of millions" production budget, it feels like it's not at the same level.

How can this work?

Have you ever read a book? Do you know what is called "barrel effect"? How much water a barrel can hold depends on the shortest piece of wood.

If you want to make a big production, then you can't have too obvious "short boards"!

Because the investment budget is here, it is destined that your animation ceiling will be very high. In this case, what the animation production team needs to make up is the lower limit, that is, the short board.

It turned out like this...

Gu Miao didn't quite understand why the employer invested so much money but was reluctant to write a better story?

"Could it be the employer's request?"

Gu Miao thought about it carefully, and felt that it was not impossible.

After all, in the plot of the animation "AI Football", the so-called protagonist is actually a "false" protagonist, and the real protagonist is the AI ​​program "Bingbing" that controls the robot.

To put it bluntly, ad placement!

The father of the funder invested so much money, he definitely wanted to have more sense of presence, so that the animation audience would be more impressed with this "AI".

So here comes the problem...

Will the funder interfere with the animation production team and ask them to change the original script and add more plots similar to "advertising"?

The answer is yes!

Unless it is doing charity without asking for anything in return, the father of the funder will definitely make demands on the animation production team, and such demands usually affect the "quality of the work".

So make it like this.

It is precisely because the plot is too slow that the overall impression of the animation is not good. After the animation "AI Football" was broadcast on CCTV's "Animation Paradise", the evaluation was "mixed".

The ratings are pretty good.

After all, it is a CCTV set, and the basic market is very stable. Even if something goes wrong, the average ratings can still be stable above 5%.

It's just that the audience has already been irritated. If the plot doesn't improve significantly in the future, it may...

Gu Miao felt scared when she thought about it.

As the saying goes, no matter how high you hold, how badly you fall!

Previously, "AI Football" was crazily boasted by various media, but after it was broadcast, the plot was so bad. It is impossible to say that the audience is not disappointed.

And this kind of disappointment is very likely to turn into "anger" in the next month and eventually cause the audience to "turn fans to black".

It depends on the follow-up processing.

By the way.

In addition to the two popular animations "Happy Baby" and "AI Football", which premiered on domestic TV stations at the beginning of this month, there are actually three other works.

Among them, Zhonghai Guishou animation of "Princess Cat and Prince Mouse" followed the trend of "Pleasant Goat and Big Big Wolf".

Their new book is called "Ocean Adventure".

This is a story about the sea being polluted, many fish absorbing the pollutants "degenerate" and changing their temperament drastically, and the protagonist "Little Sea" who is the dolphin saves the ocean.

very interesting...

Needless to say, Guishou Animation is indeed an old domestic animation studio. Although it is often stupid, its strength is indeed outstanding.

After the animation "Ocean Adventure" landed on the Shonan Children's Channel for the first time, with an absolute dark horse attitude, it successfully entered the top five in the ratings list of the month, second only to "AI Football".

Develop quietly and surprise everyone?

Hou Bin's departure has little effect on us! "Princess Cat and Prince Mouse" is just an attempt, is this the normal level of ghost hand animation?

Gu Miao made up a lot of flirtatious words.

If the rumors are true, and the production cost of the animation "Ocean Adventure" is less than 10 million yuan, then the Ghost Hand animation has indeed turned around this time.

Just think about it.

AI football is an investment of over 100 million yuan, how much is Ocean Adventures? The ratings of the two are almost the same, what is this if it is not "explosive killing"?

"Wow!"

After silently applauding the ghost hand animation in her heart, Gu Miao thought of the other two animations that were broadcast at the same time.

Compared with the dark horse posture of "Ocean Adventure", these two animations are very cannon fodder...

The premiere is violent death!

The waves didn't even start, and most of the audience didn't even know that these two animations were broadcast this month, so they were completely cold.

Does it suck?

Gu Miao took a look, but thought it was okay, not as bad as imagined. It's just relatively mediocre, and there is nothing attractive about it.

Similar to animation, if it is left in the past, it will not be cold, and it may even become a small hit.

Just these two years...

Domestic animation is too introverted!

Especially after "Pleasant Goat and Big Big Wolf" started the era of absolute hegemony, this kind of involution became even more serious.

Don't ask why?

The question is just one sentence: People's "Pleasant Goat and Big Big Wolf" has been rerun for more than ten or twenty rounds, and the ratings can still beat all the new animations!

In this case, don't you feel ashamed if you don't introvert to improve the quality of your work and lose to an animation that has been replayed countless times?

same.

There are also standards on the TV station.

Can your new work work? If the ratings of your animation can't beat "Pleasant Goat and Big Big Wolf", then why should I buy your film?

Wouldn't it be better to replay Pleasant Goat directly? With the guarantee of ratings, there is no need to spend so much money for the first round!

The TV stations laughed.