My Animation Era

After the first episode of "Sailor Moon R" was aired, it set off a frenzy of discussion around the world.

The focus of discussion is mainly the direction of the plot.

The animation "Sailor Moon R" is divided into two parts. The first half, the "Makaiju Chapter", is an original plot by the animation production team.

This is something that is not in the comics.

It is precisely because they have not watched it that after watching the first episode, everyone will have a confused expression of "who am I and where am I?"

no?

If it weren't for the big words "Sailor Moon" written in the title, everyone would have thought they were reading the wrong episode.

This doesn’t match the comics!

Where's the little rabbit? What about the Black Moon Empire? What about Sailor Pluto? Where are the four sisters from the demon world? You are not showing any of the content that everyone wants to watch and is looking forward to?

Luckily this is only the first episode.

Although they were a little confused and didn't understand what the animation team was doing, and with high expectations for "Little Rabbit", everyone still gave a pretty good evaluation.

This is the feedback from Neon...

In China, when Honghe Cartoon tried to broadcast animation using the "weekly broadcast mode" for the first time, and its first work was the famous "Sailor Moon" series, the audience was shocked.

Do not misunderstand!

This has nothing to do with "Sailor Moon R", it's mainly because of the approach of the flamingo cartoon, which caused many viewers to complain.

Weekly animation?

How can a child have such patience? If you wait for one episode a week, you may forget what story was told in the previous episode before the next episode airs.

How does this work?

This is not to say that the weekly broadcast model is not good, but that weekly animation does not have a corresponding viewer base in China.

Because of this, the fact that "Sailor Moon R" will be broadcast in a weekly broadcast mode will cause controversy among domestic audiences.

certainly……

Controversy is controversy. Since Director Wang has already decided, there is no room for negotiation on this matter.

Even if the children are unhappy, they can only watch one episode a week and it takes two semesters to finish watching an animation, but they have no choice but to accept it.

no way!

Who told Wanbao Animation and Red Crane Cartoon to wear the same pants, so they had already colluded?

In China, only one TV station, Red Crane Cartoon, has the broadcasting rights for "Sailor Moon R". In addition, you can only go to "Wanbao Video" to watch the replay.

Do you want to see Sailor Moon?

OK! Then just accept the arrangement of "updating one episode a week" honestly! After all, apart from the flamingo cartoon, there is no other TV station in China that broadcasts this animation.

In this situation...

"A Happy Year for Sheep and Sheep", which was originally hit hard and should have seen its viewership share shrink by more than half, was actually not affected.

This also surprised Gu Miao.

Not only was he surprised, as the chief director of "Sheep and Sheep's Happy Year", Guo Hongwei also showed a surprised expression after hearing the news.

"This is a good thing!"

Xiao Guo said with a smile: "I originally thought that in May, I would share the viewership share with "Sailor Moon R"."

"yes!"

Gu Miao grinned and said, "Maybe I overestimated how adaptable the children are to weekly animations."

Miscalculation!

Although weekly dramas are niche in China, they still have a market. For example, Xiangnan Satellite TV once launched a "weekly drama" and achieved good ratings.

This also caused him and Director Wang to make wrong judgments.

There is a market for weekly dramas!

Is there a market for weekly animation?

Judging from the results, this conclusion does not hold true. Children’s “tolerance” for weekly animations is significantly lower than adults’ tolerance for weekly dramas.

Adults have patience.

Watching one episode a week is not something that is too hard to accept. Anyway, everyone often watches the "Weekly Update" variety show, and is basically familiar with the rhythm.

But children, especially those in China who are accustomed to "daily broadcasts of animation", obviously lack this kind of patience.

That's why it became like this.

…

Red Crane Cartoon went against the norm and launched a "weekly animation theater" with the help of the hit animation "Sailor Moon R".

The ratings turned out to be tepid!

This surprised everyone in the industry. They may have guessed that Neon Weekly Animation may encounter "acclimatization" when it is transplanted to domestic TV platforms.

But no one really thought that the symptoms of acclimatization would be so serious that even a popular IP like "Sailor Moon" could not be brought...

Forget about other animations.

That is "Sailor Moon R", the orthodox sequel to the global popular animation "Sailor Moon"!

Even a blockbuster IP of this level fell behind the barrier of "weekly TV animation", and everyone had the same doubt.

"Sailor Moon R" doesn't work!

So what kind of animation can start a weekly broadcast mode in a domestic TV environment that lacks a "weekly broadcast" basis?

I'm afraid there is no more?

The animated "Sailor Moon" series is one of the few popular animations in recent years that can be called "popular all over the world".

If you want to find an animated work that is more interesting, more attractive and influential than "Sailor Moon", it is not a question of whether it is difficult or not, but it is simply not possible!

"I finally understand."

Director Wang complained to Gu Miao in private: "Producing weekly animation in China is purely a thankless act."

"No matter what you say in the future, I will never believe it again. Weekly animation? It's better to have a weekly drama!"

"You can't say that!"

Gu Miao scratched her head and said: "Although I am very disappointed and helpless with this result, it does not mean that Zhoubo Animation has not made progress."

He doesn't believe in this evil.

In Gu Miao's view, the main reason why Sailor Moon R's ratings are tepid despite its weekly broadcast in China is the "series" model.

A TV series with continuous plot.

Children are simple-minded and forgetful easily. If they watch it after a week, they will almost forget the plot of the previous episode, so they feel that "weekly animation" is not good.

What if it were replaced by a "unit drama"?

Like Ultraman, Pleasant Goat and Big Big Wolf, one episode is a complete story unit. Forgetting the plot of the previous episode does not affect the perception of the next episode at all. Will the ending change?

"This is a TV platform, not an online platform." Director Wang shook his head.

"You do weekly broadcasts on an online platform. No matter what you broadcast, there is no shortage of viewers. Anyway, you can watch it on demand anytime, anywhere. It's convenient to watch it all!"

"But the TV platform is different. There are advertisements and schedule restrictions. Don't fool me with your rhetoric. I don't believe you anyway."

No matter what Gu Miao said.

Director Wang's current attitude has always been one: he won't listen to the bastard chanting sutras! Zhoubo Animation has been blacklisted and "never hired" by him.

Gu Miao was also helpless about this.

He knows that Director Wang is very resistant to weekly animations, but there is no need to directly deny all weekly animations just because of the failure of "Sailor Moon R", right?

This is too generalized!

Tips: I forgot whether it was a Golden Eagle cartoon or a Dazzling Cartoon. Anyway, I did a weekly animation theater and it was so cold...