My Animation Era

Gu Miao's grades in junior high school were not ideal.

However, he did not meet a landlady, nor did he do anything earth-shattering in junior high school.

All right!

An easy-to-understand explanation is that when he was in junior high school, he was quite transparent in the class. Apart from occasionally being called to the office by the class teacher to give him a scolding, he basically had no sense of existence.

It was after he entered high school that he suddenly woke up, worked hard and improved his academic performance, and was finally admitted to Jiangchuan University.

But Li Zheng will never be the same.

In Gu Miao's impression, Li Zhengyong was always among the top ten in his grade in junior high school, a good student in the eyes of teachers and parents, and received various awards.

This kind of person is so perfect!

Gu Miao was so perfect in junior high school that she didn't dare to say hello to him when they met. Although they were classmates, they felt like they were from two different worlds.

Twelve years have passed.

When he saw Li Zhengyong again, Gu Miao could no longer recognize him. After all, who would have thought that that handsome young man would now be as fat as a ball, with a belly almost as big as that of a pregnant woman.

"so……"

Jiang Keke asked casually while peeling garlic: "He came to you, isn't he really asking for a loan?"

"That's not true."

Gu Miao shook her head.

As soon as they met, he ruled out the possibility of "borrowing money". Because of the way my old classmate dressed, it seemed like he was living a pretty good life when he was little, and he was not reduced to borrowing money to get by.

"He opened a food factory."

"I mainly make some snacks, such as jelly and potato chips. In the past few years, the business has been pretty good."

"Then why is he looking for you?"

Jiang Keke, who was chopping carrots, turned around and asked, "Old classmates reminiscing about old times? We haven't contacted each other for so many years, why do you suddenly come to reminisce about old times?"

"He wanted me to do a favor."

Gu Miao didn't know whether to laugh or cry: "The sales volume of the old jelly was very poor, so their factory has come up with a new flavor of fruit jelly."

"New products with new flavors must be well publicized in order to gain fame and attract more consumers to buy them!"

"Advertising? Why don't you go to an advertising company? Why are we looking for you?!"

Jiang Keke was a little puzzled.

Wanbao Group is a serious animation industry, not an advertising company. To publicize and promote new products, wouldn’t it be more appropriate to go to a professional advertising company?

"He means……"

"This fruit-flavored jelly product is mainly sold to children, and children prefer to watch cartoons."

Gu Miao spread her hands and said with a helpless smile: "He inquired among his classmates and found out that I was engaged in animation production, so he came to visit me."

An old classmate wants a cartoon.

It’s a short film, and the main content is to introduce their new flavor jelly. Used to place on children's channels around the world and broadcast as commercials.

To put it bluntly, it’s still advertising!

However, their advertisement involves the field of "professional animation production". So instead of going to an advertising company for production, I went directly to Gu Miao for help.

Advertising agencies can also do this.

However, advertising companies charge high fees, and they are not professional animation companies after all, so the animation effects may not be satisfactory.

It just so happened that my old classmate opened an animation company, which was one of the top giants in the country.

Li Zhengyong simply came to see him.

"Advertising business?"

Jiang Keke clicked his tongue and said, "It's strange that someone actually came to our door and asked Wanbao Animation to help create an animated commercial."

"It's not bad."

Gu Miao explained: "Wanbao Animation has actually always had advertising business."

This is not nonsense.

After Wanbao Animation was established, especially after its works such as "Pleasant Goat and Big Big Wolf" and "Dragon Fighter" became famous, it received many similar "advertisements".

But...

Most of the advertising orders are "outsourced orders" sent to Wanbao Animation by advertising companies.

simply put.

Client A wanted to advertise, so he found advertising company B. After discussion and negotiation, it was felt that Client A’s product advertisement was suitable to be presented in “animation”.

Therefore, advertising company B dispatches the order to professional animation company C, which completes the animation production part, plus the slogan customized by advertising company B.

The "product advertisement" required by customer A was successfully produced and sent to the TV station, where it was broadcast in a loop during various advertising times.

Generally speaking.

Unless they are extremely wealthy and wealthy animation companies or studios, other animation companies or studios will accept a few "advertising orders" to earn extra money.

Wanbao Animation is no exception.

Don't look at Wanbao Animation, which only produces well-known works such as "Pleasant Goat and Big Big Wolf". It seems that there are not many works.

But who knows...

Those "brainwashing advertisements" that are played on TV countless times every day, are many of them created by Wanbao Animation?

Make money, don’t be shabby!

Outsourcing animation for advertisements is easy money, and the workload is not heavy. Generally speaking, the animation part of an advertisement short film should not exceed 30 seconds at most.

Not even a minute!

Compared with this workload, which often takes hundreds or even thousands of minutes in daily work, the animation company would smile.

Precisely because it is easy to make money and not very time-consuming and labor-intensive, most animation companies, including Wanbao Animation, actually cooperate closely with "advertising companies".

so……

Gu Miao was not surprised that an old classmate came to ask for Wanbao Animation's help in making an animated "commercial".

What really surprised him was that his old classmate actually bypassed the advertising agency and took the initiative to approach the animation company as a "client".

"Then what did you say?"

Jiang Keke asked curiously: "Old classmate! Why don't you give him a 20 or 30% discount?!"

"What's the discount?"

Gu Miao said arrogantly: "Because I am an old classmate and I am embarrassed to make money from him, I showed him a clear path."

Do animated ads, no problem!

With Wanbao Animation's production capabilities, the commercials Li Zhengyong needs can be completed in two days at most.

But this kind of advertising is all too common.

The publicity effect is probably not that good either. If you want to have good publicity effect, you have to put some effort into the advertising content and create some new ideas.

The so-called novelty...

Gu Miao chuckled and patiently explained to his girlfriend: "What do you think, we anthropomorphize the jelly and make them come alive?"

Jelly personification?

It seems...a bit interesting!

Outlining the appearance of each 'jelly man' in his mind, Jiang Keke nodded and said: "Not bad! This is a good idea!"

Jelly is personified, which makes me feel cute just thinking about it. If it is made into a commercial and broadcast, I believe children will not be able to resist it.

after all……

Who could say no to a talking, moving, or fruity jelly?

If this "jelly man" can still play tricks and act cool, dig for lotus roots! This jelly must taste delicious, right?