My Animation Era

There are many jellies on the market.

How many? Just look for any supermarket, canteen or grocery store, and you can find no less than ten jelly foods.

So in this case...

How can old classmate Li Zhengyong’s food factory stand out among the many jelly snacks and be recognized by everyone at a glance?

That requires "special" design.

Gu Miao believes that the image of the Three Musketeers of jelly is not only applied to the outer packaging of jelly, but can also be used more deeply.

For example, how about changing the shape of the jelly into the characters of Orange Liuxiang, Pineapple Blowing Snow, and Lu Xiaoguo?

The colors are exactly the same!

In this way, when consumers choose jelly, they can see the special features of this jelly at a glance.

Coupled with the broadcast of the "Jelly Three Musketeers" animation, children can easily identify the animated character represented by each jelly.

"Okay, okay!"

Li Zhengyong said excitedly: "Then I'll listen to you and make the jelly look like an animated character."

This is not a difficult task.

Today, jelly, as a common snack, has developed many styles. Making it look like an animated character is not a challenge at all.

certainly!

The most difficult thing is definitely “publicity”.

After all, the jelly is made, but the children can’t recognize it, so what’s the point?

Therefore, supporting advertising must keep up. The so-called advertising is actually very simple:

Just make a nonsensical advertising animation based on the protagonist of "The Three Jelly Musketeers" and send it to the TV station for broadcast.

Advertising is not the point.

No matter how widespread and frequent TV advertisements are, the brainwashing effect is still only 1% as good as animation. As long as the animation can successfully become popular, the old classmate’s jelly will definitely be sold.

Speaking of animation…

In fact, Gu Miao was also lazy during this period. "The Three Jelly Musketeers" originally only had a small number of episodes, only about twenty, but it took so long to produce five feature episodes.

For Gu Miao, a well-known "fast shooter" in the animation circle, this progress is definitely abnormal.

It's a pity that Li Zheng never knows his stuff!

He thought this was normal progress! Even when Gu Miao told him, he felt that the progress was quite fast, so he asked Gu Miao not to rush the progress but to focus on improving quality.

Gu Miao was left speechless by him.

"The Three Jelly Musketeers" is a 3D cartoon produced by Dimension Studio, a subsidiary of Wanbao Animation, with a total of more than 140 people and a cumulative investment of over 10 million.

For a work of this caliber, only five episodes were produced in a full 70 days.

That's pretty fast?

Don't even look at the animation "The Little Master of China" produced by Wolfsburg Studio next door. It was launched almost at the same time as "The Three Jelly Musketeers". It has more episodes and is more difficult. As a result, two-thirds of the production progress has been completed.

can only say.

Someone is slacking off, I won’t say who it is!

After sending away his satisfied old classmates, Gu Miao returned to the Dimension Studio and convened everyone for a closed-door meeting.

The topic of discussion is simple.

The production of the animation "The Three Jelly Musketeers" is on track. All we have to do next is follow the steps and follow the storyboards.

But there's still one question left unresolved!

The animation involves many "martial arts" and "names". Although pseudonyms are used, everyone knows who they are referring to.

Under this premise, does Wanbao Animation need to say hello to the copyright holder and offer some money?

"I think this money must be given."

A screenwriter suggested: "Although we used pseudonyms, we did not violate our rights on the surface. But anyone with a discerning eye can see that we borrowed other people's martial arts and names."

"Give me some money to avoid being gossiped about, and you can also reduce the risk."

"I don't think so."

Some people objected. He believed that the names of people appearing in the animation, such as Orange Liuxiang and Pineapple Fubuki, etc., although related to the protagonist of the "martial arts novel", are not the same person at all.

It can be understood as "tribute"!

If it is just a simple tribute, then there is no reason to pay this copyright fee and spend this unjust money.

Even if the other party is dissatisfied and starts a lawsuit, Wanbao Animation will not let them down.

After all, the animated characters are original characters. You can't say that Cheng Liuxiang's name is very similar to "Chu Liuxiang", so it should be considered "infringement", right?

"Better ask."

Gu Miao's head was pounding when she heard them arguing.

Considering that the audience is becoming more and more "copyright aware", in order to avoid being gossiped about and made to look like a bitch, Gu Miao decided to say hello and ask about the price before talking.

It should be inexpensive.

After all, this is just borrowing "names" and "martial arts", not copying the characters or plot.

For example, when Huang Kun worked on Pig Man's "Olympus Fantasy" last time, he also used many classic martial arts names. He went to package the copyright and only spent 200,000 to 300,000 yuan.

In fact, these are not bad.

What impressed Gu Miao most was that when making the animation "Sailor Moon", Seto wanted to use it in the animation because a certain brand had a "dress" that was particularly beautiful.

Originally this was a small thing.

As a result, a luxury brand asked for "one million" brand licensing fees on the spot. This million was not yen, but RMB.

Seto was so scared that he peed on the spot.

He made a report to Gu Miao, then kept silent and asked the original artist to delete all the drawings about this "dress" and make a new dress for Sailor Moon.

This incident impressed Gu Miao deeply.

Because he was stimulated by this incident, he always pays great attention to details when making animations. All "props" that appear in animations must be original if they can be original.

Don’t even think about copying real-life prototypes.

Copying the prototypes of real objects is certainly very realistic, but it can easily be ripped off! Who can stand up to this?

Actually at the beginning...

When preparing for "The Three Jelly Musketeers", Gu Miao thought about changing the names of Cheng Liuxiang, Pineapple Chuixue and Lu Xiaoguo.

Changing the name will not only reduce the controversy, but also maybe reduce the expenditure on copyright fees?

But later he felt something was wrong.

The image designs of the Three Jelly Musketeers, including the supporting characters, are almost all based on classic "martial arts" characters. Changing the name is just a cover-up.

If it needs to be changed, the persona must also be changed.

But the characters have also changed, so is this "Jelly Three Musketeers" still the original "Jelly Three Musketeers"? Is there still any effect from the original show?

Therefore.

Gu Miao finally gave up the idea of ​​"changing the name" and honestly contacted the copyright owner to prepare to obtain the authorization of these names to avoid being gossiped about.

fortunately!

In the past two years, martial arts themes have not been very popular in TV series, movies, and games, let alone the animation circle.

Therefore, the copyright owner did not ask for a high price. Both parties were sincere and agreed on the matter happily.

Interesting to say.

When negotiating for licensing, the descendant of a famous martial arts novelist made a suggestion that made Gu Miao's eyes light up.