My Animation Era

The final size of this small preview screening reached 48 people, far exceeding the number of people Gu Miao originally determined.

no way!

There are too many relatives of the emperor and the country.

Pleasant Goat and Big Big Wolf are so popular, who is not curious about what the first animated film in the Pleasant Goat series looks like?

There are advantages to having too many people.

After careful screening by Gu Miao, the people participating in this trial screening cover various identities, ages, education levels, genders and hobbies.

Through the "viewing impressions" submitted to Wanbao Animation by this group of people after watching the movie, he can estimate the general box office prospects of the movie.

In professional terms, is this called a point-by-point overview?

All right!

From the 48 "questionnaires" obtained after the test screening, Gu Miao came to a conclusion.

He underestimates adults!

I thought that most adults would not give too high a rating to a sub-genre animated movie like "Snake Comes Around".

What I didn't expect was...

Among the 32 adults who participated in this trial screening, more than 28 people chose "very good" in the "Do you think the movie is good or not" option.

Only 4 adults gave it an "average" rating.

This is not an unintentional statement.

Before the test screening, Gu Miao told everyone that they must fill out the questionnaire according to their true thoughts, without caring about his or Wanbao's feelings.

What's more, the people who participated in the internal preview this time were either relatives of the emperor, or people who were known to Gu Miao.

We are all acquaintances, so there is no need to flatter anyone, just say whatever you want.

Therefore, there is no need to question the authenticity of this questionnaire.

Gu Miao was surprised precisely because the evaluation was very real and credible. Because before this, he never thought that the movie would be loved by so many adults.

This is definitely an unexpected surprise!

If we say, the 16 underage viewers praised the movie for being well-made and enjoyed watching it, which strengthened Gu Miao's confidence in "a box office of over 100 million".

The feedback given by this group of adult viewers doubled his confidence and even gave him an unrealistic fantasy.

A box office of over 100 million?

Is this goal too conservative? Why not be bold and set a goal of 500 million or 600 million?

Don't say it's impossible!

Why do you conclude that "Pleasant Goat and Big Big Wolf" can't do what "Bear Bears" can do?

You said the original version was only over 100 million?

The original version is the original version, and the Wanbao version is the Wanbao version. Not to mention that the director is not the same person, and even the script is not the same, so there is little point in referring to the original version.

One thing to say.

Gu Miao feels that the "Year of the Snake" New Year movie produced by him as the chief director is no longer the same as the original "Happy Sheep and Goat in the Year of the Snake".

Under such circumstances, it would be too cerebral to point out the original version.

…

From the end of December to mid-January, within half a month, Gu Miao held a total of three internal previews.

The scale is getting bigger every time.

In a recent preview screening, a group of pure passers-by were selected to participate. Since a confidentiality agreement was signed in advance, there is no need to worry about leaks.

After three internal preview screenings, all members of the film production team, including Gu Miao, have become more and more confident in the film.

at the same time.

During this half month, others were not idle either.

The "charity donation" plan previously proposed by Lao Zhang and improved by Gu Miao has also achieved considerable results in the past half month.

As Lao Zhang said.

Under the banner of "donating to support education", neither schools nor parents will object. The film production team successfully entered the campus and had face-to-face communication with the children, revealing more details about the film to these core audiences.

Everything is planned.

The children's recognition of the IP "Pleasant Goat and Big Big Wolf" has exceeded everyone's imagination.

When they learned that Pleasant Goat was about to release its first theatrical movie, whether they were in first grade or sixth grade, whether they were male or female students, they all showed great anticipation.

In Jiangchuan, in Zhonghai...

Every time the film production team goes to a school, they will receive enthusiastic cheers from children, arousing a large number of children's yearning and curiosity for the movie.

When these children return home, they will basically find one of their parents, grandparents, and grandparents, and then make a request to "watch a Pleasant Goat movie during the Chinese New Year."

Children are the treasure of the whole family!

It’s okay if the child’s request is too much, but the request of “watching a movie” is not too much at all.

As long as they don't live in a particularly remote mountainous area or there is no movie theater nearby, most parents will not refuse this small request of their children.

Very clever publicity method!

With the help of this kind of "entering campus" publicity, the movie "Snake Comes Around" has instantly soared in popularity, attracting reports and attention from various media.

The most irritating thing is...

This seemingly grand and unprecedented film promotion campaign cost more than 10 million.

Everyone in Little Bear next door was confused.

When he came to Gu Miao's house as a guest and the two of them were sitting in the living room chatting, he also mentioned this matter.

"You did it on purpose, right?"

"There is such a good idea, but you didn't tell me at the beginning, causing me to spend so much money, and the publicity effect is not half as good!" Xiong Tianwei said sadly.

The more I think about this, the more angry I get.

I think back to the time when the movie "Kuiba: The Ten Thousand Urgent" was released, and he ruthlessly sold his house and car to save his publicity. The money spent was several times more than that of Gu Miao, but the effect was hard to describe.

"It's not my fault!" Gu Miao defended, "I advised you not to get involved, but you couldn't listen to me. What does this have to do with me?"

"Okay, okay, rely on me, rely on me."

Xiong Tianwei rolled his eyes wildly, took a sip of tea and asked: "Looking at your confident look, it seems that the agreement has been reached?"

"Um!"

Gu Miao nodded and said: "The theater chain didn't expect that we would do such a good job in publicity and distribution. The movie is so popular that they have already prioritized it."

"That would be great!"

Xiong Tianwei, who has filmed "Kuiba", naturally knows what the scheduling rate means for a movie.

If theaters don't schedule movies, even if your theaters are full and attendance is 100%, you still won't be able to make a dent in the box office.

But if theaters are willing to schedule movies and increase the number of shows, even if the attendance rate is rubbish and even if the box office of a single theater is average, the total box office will not be too low.

This is called - large amount but full control!

Now that Gu Miao has reached an agreement with the theaters and has received a higher priority in film scheduling, it means... the so-called 100 million yuan box office may not be a dream!

Be good!

Everyone is talking about it, but are you serious?

Xiong Tianwei glanced at the calm Gu Miao and couldn't help but sigh.

The director of the first domestic animated film with a box office of over 100 million! Isn’t it really possible for this hanging person to take the first place and become the first person in the history of Chinese comics?

That's so disgusting!