My Animation Era

Good animation must be broadcast in a good time period to achieve the effect of 1+1\u003e2.

after all!

No matter how outrageous the animation is, if it is broadcast at three or four in the morning, the results will not be very good.

On the TV platform, the most suitable time period for an animation to be broadcast is actually the short period from 16:00 to 21:00 every day.

This time period is approximately equivalent to the "eight o'clock in the evening" prime time period in the field of TV dramas.

Only by broadcasting during this time period can the viewership potential be maximized and gain the highest viewership share.

Not during this time?

There must be people watching, and there are people watching at three or four in the morning. There is no possibility that no one will watch. But looking back, the number of viewers is definitely not at the same level.

The Xiangnan Children's Channel spent a lot of money to win the exclusive premiere rights of "Bugs Bunny" from a group of coveted peers. Gu Miao couldn't figure out why they arranged to broadcast it at ten o'clock in the evening?

What does it mean?

Spending so much money to buy the exclusive broadcast rights of animation, but deliberately leaving it idle without thinking of making good use of it, is this any different from buying an air conditioner and blowing it on with an electric fan?

Ten o'clock at night is not a good time!

Putting aside the two long holidays of summer vacation and winter vacation, under normal circumstances, children who normally have to go to school the next day will be deprived of the freedom to watch TV and play with mobile phones by their parents at nine or ten o'clock in the evening.

Don't ask, just ask because you have to go to school the next day, so be obedient and go to bed early. Mom and Dad are doing this for your own good!

There are definitely children who are disobedient.

But at this time, their parents would pick up the feather duster on the table with a straight face and stare at them with unkind eyes.

Once a child dares to say "I don't, I still want to watch TV/play on my mobile phone/play on the computer", they will be greeted by close contact with slippers, belts, feather dusters and brooms.

What?

Some parents are more open-minded and won’t do this? You said it’s “some parents,” but does that still represent everyone?

can only say.

In this context, animations broadcast at ten o'clock or even after ten o'clock generally do not have very good results.

Go forward a few decades...

Gu Miao thought for a moment. The late-night animation ratings record seems to have been set by Pleasant Goat and Big Big Wolf Season 2's "Sheep and Goat Games". The rebroadcast at night could achieve a five-point rating, which is really impressive.

This is already the best-performing late-night animation, and it’s also a rerun.

If "Bugs Bunny" is sent to the late-night slot, I'm afraid the future is really hard to say. After all, no matter how high-quality or exciting you are, someone has to watch it first!

"No need to discuss?"

"It's a bit difficult!"

Lao Zhang, who was in charge of handling this matter, said with a headache: "What the Xiangnan Children's Channel means is that their viewing share at noon is already very high, but the ratings plummeted after ten o'clock."

"So I want to use the cartoon "Bugs Bunny" to change their channel's weak and weak position in the late night slot."

"And the other party also said that the first scheduled time was actually 11 o'clock, but later I felt it was too late, so I moved it to 10 o'clock..."

Does that mean we still have to thank him?

Gu Miao was speechless after hearing this. Who can be blamed for the poor late-night viewing? The same goes for other children's cartoon channels. In the final analysis, the audience falls asleep.

It is absolutely fantastic to think that an animation like "Bugs Bunny" can help children who should go to bed early and get up early to change their schedules while also convincing their parents.

I wouldn't dare to think so in my wildest dreams.

How exciting and captivating must your animation be to make the children stay in front of the TV at ten o'clock in the evening at the risk of angering their "parents"?

"Actually it's not bad!"

Lao Zhang explained with a smile: "Although it sounds absurd and uninhibited, the Shonan Children's Channel has also conducted research and found that children today are different from before."

"What's different?"

"I can especially stay up late, let alone ten o'clock at night, there are a lot of people who haven't slept at twelve o'clock at night."

"What about their parents?"

Gu Miao was very curious. He really didn't know much about today's children, so he asked, "Is it possible that their parents go to bed earlier than they do?"

"No, it's mainly because there are many children, especially those who need to be picked up and dropped off from school. Most of them follow their grandparents."

"These elderly people love their grandchildren, how can they control them from watching TV and playing on their mobile phones and computers?" Lao Zhang said with a smile, "Didn't you see the news not long ago? A 70-year-old grandmother took four people away while playing mobile games at four in the morning. teammate……"

Real-name authentication and anti-addiction systems can’t stop them, let alone their parents who are exhausted from working overtime every day?

As long as children want to watch TV, they will definitely try all kinds of ways, and it will be difficult for parents to stop them.

"Are today's children so wild?"

Gu Miao clicked her tongue and said in surprise: "When we were young, let alone playing mobile games at four in the morning, we were forced to go to bed after nine."

"Times are changing!"

"The pace of life used to be slow, how fast is the pace of life now?" Lao Zhang lamented, "So I feel that although it is inappropriate to broadcast it at ten o'clock in the evening, it is not unacceptable."

The premise is that the publicity is in place.

As long as the children know that at ten o'clock in the evening, there is a very interesting and enjoyable animation broadcast on the Shonan Children's Channel, then there will be no problem.

Lao Zhang doesn’t believe that a 70-year-old woman can still dominate mobile games at four o’clock in the morning. How can these naughty kids fail to control the TV remote control?

"That's okay!"

Gu Miao might be dubious about other people's words, but since it was what Lao Zhang said, he still believed it.

Ten o'clock is ten o'clock.

As Lao Zhang said, times have changed. Children today cannot compare with children in the past. They generally go to bed late and play wildly.

So, there may be surprises in the late-night stall that few people have tried before, or that they dare not try at all.

After settling the matter, Gu Miao was about to call Xiao Qiu over to explain to him the pre-heating and publicity matters for "Bugs Bunny".

Unexpectedly, just as Mr. Qiu arrived, Ma Kui followed him the next second.

"Mr. Gu, it's too rough!"

As soon as Ma Kui entered the office, he shouted: "The devil...the little devil is knocking on the door!"

ah? !

When Gu Miao, Lao Zhang and Mr. Qiu heard this, they couldn't help but look at each other, and a series of question marks appeared in their minds.

What's going on?

Why did the Japanese come here? Where did the devil come from? Did Ma Kui drink too much fake wine at noon and go crazy?

"There are three Japs downstairs, I'm not kidding!"

Ma Kui said angrily: "They keep saying they are here to discuss cooperation with me, but according to my observation, they are definitely not good people..."

Talk about cooperation?

Three foreigners of unknown origin came to Wanbao to discuss cooperation? And he also asked Ma Kui by name. Why?

Could it be that……

Vice President Ma Kuima, the second boss of Wanbao and one of the four maggot brothers, has a reputation that has spread overseas. Can he attract foreigners to defect to him?

This is unscientific!