After listening to the manager.

The people present wanted to break their heads.

None of them could think of any great prospects for this thing. Although the content is good, when it was first produced, it was also standard and high quality.

Later, the production direction was not limited to science popularization.

But so what?

In terms of content, there is actually not much innovation.

In other video sites, there are a lot of similar content.

therefore.

In most people's eyes, it's just the company dying.

well!

Really cool!

"As of today's end of get off work, the company will no longer accept internal manuscripts. Next, Toutiao will begin a comprehensive transformation to the platform and will no longer produce content."

"..."

Hearing this, everyone was helpless, and sure enough, they were going to lay off employees.

If you don’t make content, what are you doing keeping it?

"The existing editors will be transferred one after another, and there will be no layoffs." The words of the manager of the business department have turned around.

"On the contrary, the company will expand its enrollment, the number: 1,000 people!"

. . .

half an hour later.

Leaving the big conference room, everyone is still in a state of confusion. Today's excitement is a bit big, major updates, platformization, enrollment expansion, and opening of creative entrances.

at last.

A bunch of unfamiliar words also popped up.

Algorithm push.

Smart distribution.

User portrait.

We media people.

Creative incentives.

arrive.

Everyone finally understands what the updated content is. It can be said that this is a revolutionary update, from news software to a full-content platform.

Include previous business.

This is not an update, it's like rebuilding a company.

Why!

What a big head! What's the matter?

no way.

One by one, I really don't like this update. I don't produce content myself, but rely on the creators to provide it. I really don't feel that the prospects are so good.

They are new to the new business model.

but.

Stranger is stranger, we can only carry out.

This is the last self-help. If you do cool, you will not be far from being fired.

. . .

There are not many impenetrable walls in the world.

Not long after.

The content of the meeting spread out.

Sina headquarters.

"Huh? Transformation? Platform?"

"this"

"What exactly is the headline going to do?"

"..."

After listening to the report, the president was also a little dizzy. This opponent actually abolished his martial arts? That's right, in his eyes, this is a waste of martial arts.

It used to be just news.

The competition is very strong.

installed capacity.

Views.

registration volume.

In the field of APP, Sina is all overwhelmed. For this reason, I have been worrying for a long time.

However.

Now.

Toutiao actually transformed, wanted to be a platform, and gave up its existing advantages in the news field.

"It's probably because the news really doesn't make money. So far, Toutiao is operating at a loss." A vice president said.

"Um!"

"..."

After much deliberation, there is only this explanation. There is no profit and no lack of traffic. Therefore, it starts to roll in, no longer expands externally, but rolls inward.

Do an extension of the geometry video.

right!

This should be.

"Good thing, one less competitor."

In this way, he can finally sleep peacefully.

. . .

same.

Several major news portals are in the same mood. On the palm-sized screen of a mobile phone, being overwhelmed by Navigator is really a bit aggrieved.

Today, the stress is gone.

They ran to the new field by themselves and did not compete with them.

Good man!

. . .

However.

Some companies just sit on the wax.

Such as Youku.

Such as potatoes.

On its website, many videos are provided by creators, providing a huge amount of traffic. Before that, it only competed with Geometry Video in the field of long videos.

lost!

Miserable!

People are waving large sums of money to buy copyrights.

Three data centers.

Provide an excellent video look and feel, and even most copyrighted videos have Blu-ray level, Youku and the like. These days, at most one high-definition.

Now.

It is also invading the short video field, and wants to dig the last piece of Youku's territory.

"What should I do?"

"You can't sit still."

"But I can't beat him. Behind him is the pilot, and what he earns in a day is our annual revenue." Thinking of this, I feel so envious and powerless!

The family's benefactor's father is too awesome!

"Financing?"

"..."

Looking at it now, we can only find a new round of investment, or... embrace the leading thigh?

. . .

That afternoon.

Emails were sent from Toutiao.

Sina.

"Toutiao sent an email, inviting Sina to join the Toutiao platform."

Such a good thing, of course, is agreed.

Not only that.

Whoosh.

netease.

penguin.

One was not left behind, and after seeing it, of course he agreed, directly gave up the news business, switched to the platform, and changed from a competitor to a partner in one fell swoop.

Naturally, I won't lose face.

also.

Some well-known Internet video content creation teams have also received invitations to join Toutiao.

"Headline?"

"Shu Fu's company?"

"right!"

"thigh!"

"..."

Many creators or teams are tempted.

truth.

Most of the existing ones are hobbies. At most, some video websites can be used for advertising revenue, which is really a bit small, but there are only so many platforms.

One more now, good thing!

And it's just an invitation to settle in, and there is no requirement to sign an exclusive contract.

"By what standard will the income be settled?"

"Complicated."

"Um?"

"Every video has a level."

"Transfer."

"Plagiarism."

"It is impossible to get a high click share."

"Encourage originality."

"It's not just the number of clicks, but also the viewing rate."

"..."

This kind of income method is good. Although it sounds complicated, you only need to remember one thing: originality, high quality, and high income.

This is not difficult for them, this is the creative team.

"Quick, work overtime today to sort out the previous videos." Creators will be uploaded at 8 o'clock tomorrow.

Previous video sites did not sign exclusives.

therefore.

You can use it again and work overtime tonight.

. . .

People's Daily.

Xinhua Net.

CCTV.

various local media.

There are also relevant people to contact. Many former editors have become business personnel after a short training, and they will start to run around tomorrow.

Moreover, there is no mandatory requirement to win in a short time.

That's reassuring.

. . .

that night.

It's rare for Toutiao employees to work overtime once.

What are you doing?

test!

It will be launched tomorrow, and it is very hasty. Of course, I have to experience it. If there is any BUG, ​​it can be repaired quickly, so I watched the video collectively.

Anyway, I live in the park, and it is only a few steps to go home.

It is said that working overtime is no different from playing with a mobile phone at home.

There are drinks.

There are fruits.

There are snacks.

It was only a shoulder press.

In the Beijing Park, editor Li Ji finished his meal, returned to his office, and made a cup of tea.

Download the software and install it.

Compared with the previous simple news app, the volume must be much larger, but it is limited, only 30 megabytes, and it has been installed in less than ten seconds.

The interface appears.

"The front page hasn't changed much."

Muttering, click into the video interface.

"Um?"

When I came up, the first one was not news content, but music.

-

How many people remember the six classic songs of the Legend of the White Snake?

It has an archaeological flavor when it comes up, but why does it feel like I want to click in and listen to it? I resist in my heart, but I can't help but click.

I'm showing my age.

Ten minutes later, it feels good.

brush!

brush!

brush!

after an hour.

"What, have you been watching for so long?" Li Ji couldn't help being surprised.

I made some videos by myself before, but I didn't feel it. I didn't expect that the ones made by my colleagues are so interesting, not only popular science, but also many categories.

music clip.

video clips.

Interview clips.

The variety of categories is dizzying.

Think about it, it's all made by editors. The most indispensable thing is all kinds of materials. They are good at writing manuscripts, and they are better at grasping the psychology of readers.

Let it play freely, and the power it explodes can be called huge.

Li Ji: "..."

Unknowingly, it has been so long, and I still feel the need to look around. Every one of my colleagues is also looking down, very serious.

This software is on fire!

And, this is just the initial content produced in-house.

once open.

Countless creators poured in.

. . .

It turns out.

The prediction was right.

It has been online for a week, and the headlines have blinded countless people!

Fire!

Explode!

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like