My Best Wife

Chapter 194 This Is My Son (2)

"Do you want to rely on these children to attract their parents to our mall?" Wang Xia asked.

"That's almost what it means. Our activities are divided into two groups, the kindergarten group and the elementary school group. Each group is divided into two competitions, the individual exhibition competition and the group exhibition competition. The kindergarten group performances will be held from the afternoon to the evening. , That is, each kindergarten can have up to three programs to participate in the competition. They are all team competitions. Tomorrow morning to noon will be the group performance of the elementary school group. Tomorrow afternoon to night will be the kindergarten individual performance competition. The day after tomorrow morning to noon will be the elementary school group performance. The individual exhibition competition, the afternoon after tomorrow is the awards ceremony. We will select one, two and three for each competition in each group. The one, two and three teachers in the team competition will receive 20,000, 10,000 and 5,000 yuan respectively. Children will receive a cash credit from our Sammy International brand children’s clothing store. The first, second and third places will have different amounts. The first, second and third places in the individual competition will receive 3,000 yuan in cash and 5,000 yuan in shopping mall cash credit, respectively. One thousand yuan in cash and three thousand yuan in shopping mall cash credit, five hundred yuan in cash and one thousand yuan shopping mall cash credit. For these children and parents, all they want is their children’s performance opportunities and gains. As for the bonus, they don’t care about this honor. After all, the parents of children studying in aristocratic schools are also rich. To give them back is to let them consume with us. As long as our quality is good enough, they can naturally become Long-term fixed customers."

"Moreover, we also deliberately studied the way of voting. It is divided into two types: judges and audience voting. The judges are professional judges we invited. In fact, they are professional dance teachers from major dance schools. Asking them to be judges is both professional and cheap. , Audience voting means that all customers who hold the receipts for consumption in our malls can vote. Each consumption receipt can vote for one vote, which means that they must be consumed in our mall to be eligible to vote. Think about it , If your child is performing on stage or live on TV, will you bring your whole family to participate? If you see other children’s parents buying things here frantically, using receipts to swipe tickets, will you do too Convene the whole family to buy things in the mall and then come to vote? You know, they are all rich people and don’t lack money. All they hope is that their children get honor. Parents, whether they have money or not, their desire for children is the same The main purpose of this is to cultivate such a group of wealthy people to spend in our malls, develop them into long-term regular customers of our malls, and also to increase the sales volume and popularity of our malls during the event. "Fang Zhiqiang introduced slowly.

Wang Xia looked at Fang Zhiqiang almost stunned. She really didn't know how Fang Zhiqiang came up with such an idea. He is completely indifferent to the so-called planning, and he does not deal with the cards in accordance with the handling. How can there be such a plan.

"This is an event from the 1st to the 3rd. From the 4th to the 5th, we will hold lectures. That is to say, the lectures are divided into two aspects: the high school entrance examination and the college entrance examination. The fourth is a lecture on the high school entrance examination. We will invite Some of the most famous junior high schools in Shanghai have expert teachers with excellent teaching results to give lectures, and students will also invite some of the top students in the high school entrance examination to show up and introduce learning methods. The same is true for the college entrance examination lecture on the 5th. We invite Shanghai's most famous The best teachers in the high schools in Shanghai gave lectures, and at the same time invited Shanghai’s previous college entrance examination champions to give lectures. We have sent invitations to many middle and high school teachers in Shanghai to send to their students. I think of the time There will definitely be many parents who will bring students to listen. Now parents attach great importance to their children's learning, especially about this kind of high school entrance examination and college entrance examination. This is the situation of the whole activity. The activity ends on the 5th and lasts for a total of five days . It can’t grow any longer, it won’t be good if it grows longer.” Fang Zhiqiang told Wang Xia of all his activity planning bit by bit.

Wang Xia looked at Fang Zhiqiang dumbfounded, and then asked Fang Zhiqiang a long time later: "How did you come up with this plan? What is this all about?"

"What's wrong? Is there anything wrong?" Fang Zhiqiang said awkwardly.

"How are you event planning? You are the live director. Tell me how did you come up with these ideas that have nothing to do with our shopping mall itself?" Wang Xia grabbed Fang Zhiqiang and asked.

"I... I just think about it casually. These are all ideas that everyone in our planning department came up with. Then we argued and analyzed ourselves, and we thought it was feasible. Our purpose is actually to attract popularity because of tradition. The kind of promotional activities, cultural performances, etc. that cost a lot of budget and it is difficult to attract people anymore. So we were thinking about what people like most and what they value most, and then we analyzed it and found that the favorite The most able to take over is the Internet, the Internet is now ubiquitous, and the propaganda intensity and area are very strong. In addition, what people value most is education for children, so I thought to make a fuss in these two aspects. Event planning is based on this. As for other aspects, we haven’t considered it too much. We mainly think from another angle and think backwards from the customer."

From the beginning to the end, Wang Xia listened carefully to Fang Zhiqiang's words, without interrupting a word, listening quietly. If Fang Zhiqiang said a lot of things in front of her, she would have cursed people.

Wang Xia finally nodded and said, "How much budget did you spend this time?"

"The network promotion side actually gave the network company 20,000 yuan. As mentioned earlier, they are also experimenting on their own, so the fees are very low. In addition, the cost of the art competition and lectures here is a bit higher. All together cost more than 400,000 yuan, and the total budget is about 500,000 yuan. Of course, the cost of bargaining on the Internet promotion side is included in the company’s promotional expenses, and our planning department this time The planning expenses of the company have nothing to do, so the entire activity probably cost about 500,000 yuan.” Fang Zhiqiang seriously calculated and said.

"Five hundred thousand, this is the smallest National Day promotional event that we have budgeted for in the past five or six years. How are you preparing for the whole event? Don't make any mistakes."

"Don't worry, it's not just me. All the employees in our planning department work overtime. They all stay here. Everyone is responsible for the part. The division of labor is very detailed. Everyone knows what they should be responsible for. What, so it should be said that there will be no surprises."

"Well, let’s not say anything for now. The event has already started. Even if we want to change anything now, it’s too late. Everything will wait until we officially go to work on the 8th. After I go to the marketing department and get the data, we will comment on yours. Planning an event for the second time. Again, if you succeed, I will never treat you badly, but if you fail, then everyone will have no good life. Okay, I'll leave it to you here, I will travel abroad Go, back on the 7th. Anyway, you are responsible for everything here. If you have any problems, you can solve it yourself. Don’t call me these days. Let me have a good time for a few days.” Wang Xia said, she walked out with high heels. go.