My Best Wife

Chapter 721 Crazy Expansion (fourteen)

When Nie Qian spoke, her face flushed a little. She knew how much Fang Zhiqiang would not want to see her except for work; especially after that night, she would always feel unconsciously embarrassed when she saw Fang Zhiqiang again. This time it was a last resort. You must know that under normal circumstances, unless Fang Zhiqiang called her for something, she almost never took the initiative to find Fang Zhiqiang.

Not only Fang Zhiqiang, but Liu Yan was also stunned. She looked at Nie Qian, but she was very calm except that she was a little embarrassed. She thought there would be nothing bad; besides, even if Nie Qian really wanted to do something, it wouldn’t be the case Fang Zhiqiang is strong. So she also held her own information and left behind Chen Qinghe very simply.

Fang Zhiqiang was taken aback for a moment, but he still held the attitude of business affairs: "Well, you come to my office."

Nie Qian followed Fang Zhiqiang, entered Fang Zhiqiang's office, and closed the door. Then he sat opposite Fang Zhiqiang and passed the information in front of him to Fang Zhiqiang. The face was still a little red, but his tone was calm: "This is Mr. Fang. I have some ideas about opening a shop. I originally planned. When the time is right, I will discuss with you. But just now you said that Minister Chen will open the shop as soon as the decoration is completed. So I think I should tell you in advance. If you agree, I will improve it."

With doubts, Fang Zhiqiang turned up the information that Nie Qian gave him, and saw that the above page had eye-catching headlines: analysis of the advantages and disadvantages of unified store opening, marketing activities about opening a store, construction of a new self-media platform, and business promotion , Promote store opening activities, celebrity spokesperson activities and their effects through multiple channels.

After Fang Zhiqiang took a look, he was immediately interested. Nie Qian's information is quite detailed and complete, and what she proposed is that eleven stores will open on the same day. Fang Zhiqiang had not considered this before. What he thought at the time was to get ahead of Huiyi, occupy the market as soon as possible, and open one day or one day earlier. Only cooked ducks can’t fly, and it’s also to save money. Cost, it goes without saying that Chen Qing and Liu Yan also think so.

Nie Qian’s idea can be said to be unique. The reason she did this is that if you open 11 stores at the same time, if you can cooperate with effective publicity, it can have an explosive effect; plus Jiajia’s existing 17 stores , Also participated in the new store opening celebration, so many stores basically cover the whole city of Shanghai. This is undoubtedly the most effective way to promote the Jiajia brand to the market and the public. It is the use and amplification of the brand effect. It also lays a solid foundation for the next step to occupy the market.

As for the cost, Nie Qian fully considered the current situation. Her information included Chen Qinghe’s investment plan. In her information, Chen Qinghe’s five stores were still identified. At this rate, in fact, The other stores don’t need to wait long. From the perspective of brand effect and long-term benefits, this loss is negligible. Even in order to enhance the persuasiveness, Nie Qian also attached a table detailing the approximate loss of each store opening one day late, and summarizing the benefits once Jiajia becomes the number one brand in the market. How many benefits will there be.

Fang Zhiqiang nodded secretly. This document can tell that Nie Qian had an idea, and he was not very hard-working. It was made after careful and thorough investigation and summary; he turned down again, and Nie Qian also listed a few. A livelihood news platform includes TV stations, as well as contact information and fees, etc. It seems that Nie Qian has already talked to them. And what surprised him most was not this, but Nie Qian's proposal of building a self-media platform. This is not new. When Fang Zhiqiang was in Senmei, he thought of using WeChat to promote shopping mall activities when he was doing National Day activities for Wang Xia. After all, it’s a common self-media era, but what Fang Zhiqiang could not imagine is that Nie Qian’s profile also contains links to Jiajia’s Weibo and official account, as well as several pictures, which are Weibo and official account. Content. Fang Zhiqiang took a look. They were all in a very humorous tone, accompanied by some very funny and vivid pictures, including the storefronts and products of Jiajia Fresh Supermarket. They are very novel, and there are also the number of fans and growth below. It seems that the momentum is quite good.

Fang Zhiqiang was surprised and raised his head to look at Nie Qian: "Is this what the General Department is doing? Why don't I know?" He said, picking up his phone and starting to search for this Weibo and official account, pay attention to it later When I went in, I found that basically every message is full of pictures and texts, vivid and humorous text, accompanied by wonderful pictures, with Jiajia fresh watermark logo, and some food guidance and finished pictures. Many people commented: "I have it next to my house, and my mother said that the food is bought at his house."

"The editor is good, I have done it very carefully."

"Conscientious sellers, it is said that takeaways can also be ordered."

Fang Zhiqiang reached the bottom and found that the earliest news was that there was still a period of time before, that is to say, both of them have been in operation for a while. And the recent news sending is quite frequent, and as the boss, he actually didn't know.

Nie Qian's face flushed a little, and she calmly said, "I thought of this accidentally a year ago. At that time, I wanted to combine the takeaway platform to build a website to promote the company's situation, but it was more professional and troublesome. It's popular now. Since the media, there is basically no cost, and the audience is wide, so I gave it a try. Because I am not too mature, I am still in the groping period in this regard, so I did not tell you, I am still trying. When opening a store this time, my idea is that if eleven stores are open at the same time, then we can make some corresponding more attractive copywriting, combined with the store opening activities, put some promotion on our platform, and then we can design some activities , Cooperate with the larger local self-media platform to promote, for example, you can receive some gifts or membership cards after you forward the likes of the circle of friends. This is currently the most common and lowest-cost and effective marketing method. The new store and the entire company have been promoted. However, I haven't thought about the specific activities yet, and today I am in a hurry. If Fang always thinks it is possible, I will go back and make a more detailed one."

It can be said that this incident was completely beyond Fang Zhiqiang's expectations. After all, he is a former lover. He has a certain understanding of Nie Qian, and his mental ability is actually very strong. His performance since joining the company has proved this. But out of his own defense, he had been deliberately ignoring Nie Qian, so he never thought that Nie Qian would do this silently.