My Cartoonist Guide
Chapter 105: Free and advertising
Because China has a relatively developed animation industry in this world, voice actors are not just simple dubbing. Famous voice actors will also sing animation theme songs and participate in commercial performances. Therefore, the hot voice actors will have many fans.
Famous writers, not to mention, they have their own traffic, which can be seen from Su Han.
Using the popularity of famous voice actors and authors to promote "Y’s" to attract the attention of fans, and then using a wave of advertisements to fix some popularity, the effect is much better than dry advertising.
"You use free downloads to promote "Y's" is also a good move, but the cost is too high. Although the production of radio dramas is not as good as animation, it also requires a lot of money, let alone inviting famous authors." said the editor-in-chief. .
"But the president didn't refuse, right?" Shen Xin asked rhetorically.
"That's true, but..."
"Don't worry, the president must have his way. In short, he won't lose money." Shen Xin waved his hand, "Editor-in-chief, I'm going to draw the manuscript for the next issue. Sister Yan, you will come to the studio later. Can I get the name of the next sentence?"
"Oh...no problem. Editor-in-chief, I'll go to Teacher Shen's studio first." Yan Fei said to the editor-in-chief and followed Shen Xin into the elevator.
"Not at a loss? Impossible? What should I do?" The editor-in-chief whispered.
Conference room.
Song Ren leaned on the backrest, resting his feet on the conference table.
Five or six minutes after Shen Xin left, his emotions still did not calm down. He looked at Song Tai with his eyes closed from time to time, and finally couldn't help but said: "Dad, how can you agree to this request? Invite popular voice actors, As well as popular authors, they need a lot of money, and they don’t publish CDs, but only provide online editions... The production company will definitely not do it. At that time, all the expenses will be paid by ourselves."
Song Tai shook his head, "You, when can I see it further? Teacher Shen is the author of our magazine. He also knows that if too many requests are required, it will affect the operation of the magazine, and "Y's" will definitely be there. He has a sense of being implicated."
"It's not too demanding? Dad, this allows readers to download radio dramas for free, and the cost can't be recovered at all." Song Ren complained.
"When he made such a request, he should have considered the issue of funding. Besides, you should also know that free things are often the most expensive."
"Readers can listen to radio dramas for free. Where is it expensive?" Song Ren glanced at Song Tai.
The old man also opened his eyes and said softly: "We can add advertisements to radio dramas, and the production costs of radio dramas. From these advertisements, I guess Mr. Shen should have thought of this too."
"Advertising? Also. If it's a CD, adding ads to it will cause complaints from the audience, but there is no such concern for free-we can add ads anywhere in the radio drama." Song Ren tapped his forehead, his face glowing. Then he shook his head, "But few companies are willing to put advertisements in radio dramas, right?"
"You're right. Radio dramas are usually sold entities, such as tapes or CDs. These media have limited capacity, so advertisements are rarely added. Sometimes radio dramas are also broadcast on radio stations. At that time, some advertisements are added in the middle of radio dramas. Everyone is more accustomed to radio dramas without ads. It is difficult to change your habits, so I said that from now to October, I will be responsible for the operation of the "Y's" booklet. If you are someone else, you may encounter Many difficulties."
Song Ren nodded, "Dad, this way you will be very busy."
"Be busy, I am also for the future of the magazine." Song Tai sighed.
"Dad, since you are so optimistic about him, why don't you let Miss Ji do some publicity for him?" Song Ren puzzled.
"If Mr. Shen Zheng's next comic is still published in "NewWorld", I will definitely try my best to support him. But according to the current situation, he will leave sooner or later. I have to keep one hand and see if I can support him again. A comic of the same quality. Otherwise, "NewWorld" will collapse when he leaves. Everyone is smart, so when we discuss it next time, we will touch the bottom line of both parties."
Song Tai shook his head, also feeling helpless.
He is very clear about the meaning of "Y’s" to "NewWorld", however, the format of "NewWorld" is too small. After Shen Xin won the "Newcomer Award", "NewWorld" couldn't keep Shen Xin.
For the magazine, the best result was that Shen Xin entered the top five, but missed the "Rookie Award" so that everyone could sit down and talk slowly.
Or, by finalizing the contract for the next book before July, Song Tai can also lay down the burden.
However, considering that "Y’s"'s opponents are "Hunting Abyss" and "Crime", the probability of it getting the "Rookie Award" is less than 10%.
The two sides can take a step back from each other, so that there will be room for maneuvering.
"Or, I'm going to look at the editorial department these months? See if I can find high-quality works?" Song Ren put his legs off the table and said with interest.
"You? No. You guys are too unreasonable. Also, do you have an opinion on Teacher Shen?" Song Tai asked.
"I don't have any comments. I just think he didn't say hello to us last time, so he directly declared war on Weibo. It doesn't put us in his eyes. It's just an author, so why is it so horrible." Song Ren rolled his eyes.
"You...remember, Yunchuan is more than just a "NewWorld" magazine, and China is not the only one in Yunchuan where there is a comic market.'The daughter is easy to get, and the one is hard to find.' Don't be smart about everything." Song Tai Said meaningfully.
Song Ren curled his mouth and muttered in a low voice, "It depends on whether the big magazines can read him."
"What did you say?" Song Tai glared at Song Renyi, "Believe it or not, we will terminate the contract with him now, and Luo Zhi will send the maximum salary in the next second? Brat, don't take things for granted."
"Dad... ahem, I won't trouble him. I mean, I'm only responsible for finding the right new person, and I won't interfere in other aspects." Song Ren promised.
"You guy~www.wuxiaspot.com~ don't have any branches." Song Tai frowned and said.
"I know, I will never interfere with the normal operation of the editorial department." Song Renyi looked serious.
"You go first... By the way, call the editor-in-chief over, and I will discuss with him which authors to choose." Song Tai waved his hand, and saw Song Ren leaving the room before he sighed.
This kid is still too frizzy.
……
After Shen Xin left the meeting room, he first went to the finance room with Yan Fei to mention the royalty.
Finance told Shen Xin that the royalties from last month had been transferred to his bank card.
Leaving the magazine, Shen Xin and Yan Fei went to the bank again and withdrew two sums of money, which was regarded as a reward for Gao Hang and Lu Ning.
Waiting for the two people to return to the studio, they were all taken aback when they saw the studio door opened slightly.
"The door is unlocked?" Yan Fei asked.
"It should be Xiao Han here." Shen Xin is also not sure.
He told Su Han and Gao Hang before that he would come to the studio today, but he did not ask two people to come.
Pushing open the door, Shen Xin saw Gao Hang, who was wearing only a sweater on his upper body, carrying a mop. After coming out of the bathroom, Lu Ning also took back the cotton coat and wiped the tabletop with a wet cloth. Xi Muhan dumped the garbage on the ground into the trash can.
"Why are you here?" Shen Xin was surprised.
Gao Hang turned his head to see Shen Xin, and hurriedly said hello, “Mr. Shen, I think if you don’t come to work, you will lose something, so I asked Miss Lu to contact Xiao Han to do some work ahead of time.”
Lu Ning did not speak, but just nodded slightly.
"Seeing that your fighting spirit is so high, I also feel relieved. This year is going to be even harder than before. You have to be prepared. Of course, before that..." Shen Xin took out two envelopes from his pocket, "This is considered the New Year. Red envelopes?"
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