My Entertainment Circle

Listening to the fact that the TV series they produced were "exclusively broadcast for the first time" and each episode was bought out for 1 million, without any share of the ratings, Zhang Pingan could only lament that China's TV stations were really dark.

There is no way that Shonan Channel’s national ratings in 2015 were very high. Many young people like to watch Shonan Channel’s solo dramas. In addition, at this time, online video platforms have not yet started to create self-made dramas. , under normal circumstances, TV dramas can become exclusive dramas of Shonan TV Station, and the ratings are well guaranteed.

Especially during this period, Chinese TV stations were not like South Korea and Japan, because the TV stations in those two countries had their own TV drama crews. The own TV station conducts script creation, investment, filming, and broadcasting in-house. China's TV stations do not have a "TV series" category at all. All TV series broadcast by TV stations are filmed by investment companies, and the TV stations purchase the copyrights.

However, recently, Shonan Channel has begun to have a film and television investment department!

At present, most of the dramas on the market are produced by investment companies. Those who come from investment companies will first consider going to those TV stations with "big theaters". At this time, the only ‘grand theater’ in China was the Shonan Stage. Therefore, many dramas have a good reputation after they are broadcast, and investment companies will sell the copyrights again to networks and TV stations elsewhere. Conduct a second and third broadcast.

For example, this exclusive broadcast costs 1 million per episode, and the film is cut into 40 episodes, and the income is only 40 million, which is still close to getting the investment back. Then we have to wait for the word-of-mouth after the broadcast. If the word-of-mouth is good after the broadcast, then the second sale, third sale, etc. can get a good price, and the time will come when a drama makes money.

You must know that China has many local stations and online video platforms, and they need to purchase the copyright if they want to broadcast this drama.

A popular drama may only earn 20 to 30 million after selling the copyright many times. But as an investor, you will basically invest in five or six TV series a year. If you make a profit from all of them, it will be almost 100 or 200 million. This income is still very good.

Now the two TV stations in Jiangsu, Zhejiang and over there are still focusing on variety shows to find ratings. When they also start to acquire "independent dramas" on the market, then the TV drama circle can truly usher in spring. Competition will stimulate the market and allow investors to gain more profits. However, the addition of Jiangsu, Zhejiang and Taiwan will have to wait.

Zhang Ping'an continued to chat with Manager Luo about TV dramas: "China's TV stations should not be too overbearing. Let's go out and see if there are any video websites willing to cooperate with our agency to produce variety shows. Or you can make your own TV series.”

Listening to Zhang Pingan's words, Manager Luo responded with a smile: "Mr. Zhang, do you want to stimulate the market?"

Because online video channels are involved in "self-made", the water in the entertainment culture market becomes even more muddy. This is definitely much more convenient for Zhang Pingan, who is both a brokerage company and an investor, to be stuck by the TV station.

Zhang Ping'an said depressingly: "Yeah, I'm really depressed when I think that we can't even get a share of the movies we produced. In Korea, the ratings share and advertising share of the programs I collaborated with are all clearly written down. Um.. By the way, which channel wants to buy the rights to "The King of Masked Singer"?

"It's Jiangsu." Manager Luo answered.

Just like what I had 'imagined' in my mind, there was no change.

Zhang Ping'an said with peace of mind: "I know. You have been spreading news recently, asking if anyone wants to cooperate? Online platforms or TV stations can do it. I just asked you to go out and create tension in the market. It’s not really necessary to cooperate at this time, because it’s not the right time yet!”

Manager Luo understands what Zhang Pingan means. China's entertainment market needs to expand rapidly. He responded: "I understand, then I will send cooperation news on the company's official blog and official website tomorrow."

.......

After hanging up the phone, Pani, who was sitting in the back, asked: "We have been chatting for so long. Is there anything going on in China?"

Zhang Ping'an responded with a smile: "It's nothing. It's just that a TV station in China is talking about the copyright issue of "The King of Masked Singer" in my hands, but the price they gave... is a bit not what I want. So I talked with The person in charge there discussed countermeasures to see if we could increase the copyright.”

Taeyeon, who was sitting next to her, also said: "During this period, China has purchased a lot of variety show copyrights. The copyrights of the three top programs of "Two Days", "No Challenge" and "Running Man" have all been purchased, uh, And "I Knot"..."

"Well, there are a lot of TV stations in China... Besides, everyone wants to produce good programs. After my "Kansheng" aired for three episodes, people from overseas came to negotiate the copyright."

Pani continued what Zhang Pingan said: "I know, Kim Jong Kook said in the program that the Netherlands was the first to discuss copyright. By the way, how much did the copyright sell for?"

"One billion Korean won per year." This is equivalent to one million US dollars. How many issues they want to produce in a year depends on their own wishes. This is still a very cost-effective price for copyright use.

Pani nodded and said: "Oh, this price is very good! Did "Kansheng" make a lot of money?"

When listening to Tiffany talking about "making money", Zhang Pingan thought of Yui, who was in sharp contrast with her, because Yui was not so keen on making money. Although Yui's capital could allow her to find some good investment projects, she did not do other side jobs.

Tiffany was more enthusiastic about side jobs. Even though she invested in Xika's brand, she also wanted to do something else to make money. In her words, how can you have too much money?

"I didn't make much. The first season does not count the sale of copyrights. With this ratings, there may be an income of 20 to 30 billion." Zhang Pingan had nothing to hide. Because it was a cooperative relationship, the money earned was really nothing.

Tiffany responded with a smile: "It's more than my income for a year. For you... making money is really too easy." Zhang Pingan said dissatisfiedly: "Ah, can you not talk about money? Are you obsessed with money? Look at Taeyeon, she rarely talks about making money, right?" Tiffany said depressedly: "Yes, yes, Taeyeon doesn't talk about making money, but haven't you thought about it for her? The two main songs of SOLO have been selected. And I can only work hard to make money by myself, and there will be no dividends for Xica's brand in two years." Zhang Pingan knew that Xica's brand needed to increase brand investment in two years, and the development of physical stores was very expensive, so they didn't share dividends in two years. "Hey, I really don't know why you like money so much? How much do you have in your pocket? Give me 10 billion, I will help you invest, and return you 20 billion next year." Tiffany looked at Zhang Pingan with wide eyes and said, "Where can I find 10 billion for you?" It's not that she didn't believe in Zhang Pingan's investment ability, but she really didn't have 10 billion won in savings. "Hey, you've been with Girls' Generation for so many years? You don't even have 10 billion won?"

Hannah responded very straightforwardly: "No!"

"I'm speechless." Zhang Pingan said this deliberately. In fact, he knew that Hannah really didn't have much money, because all the money she earned in the first few years was used to pay off her father's debts. Recently, she started saving money and bought a house, but it was also because she completely broke off relations with her father.

Of course, Hannah couldn't bring up these things, and she didn't have the face to bring them up.

Zhang Pingan said with a smile: "How about I perform magic for you, give me 5 billion, and I will multiply it tenfold in two years?"

"If there is such a good thing, will you tell me?"

Zhang Pingan: "Of course, we have such a good relationship. And making money is really easy for me, but I just don't want to make that money. Do you want me to show you a way to invest? Easily make your annual income exceed 5 billion?"

"What to do?"

Zhang Pingan said with a smile: "Of course it's pearl milk tea. If you have time, go and negotiate a brand, and then contract the operation in Korea and Japan yourself. If you negotiate the brand, I guarantee your annual income of 5 billion!"

The franchise of pearl milk tea, how dirty this routine is, all Chinese people know. But now there is no pearl milk tea in Korea and Japan, she just needs to negotiate the overseas operation of a brand. Zhang Pingan taught those extremely dirty routines to Tiffany again. Really, making tens of billions of won a year is not a dream at all!

Pani asked in confusion: "Pearl milk tea? The one that's popular over the Taiwan Strait?"

Zhang Pingan said with a smile: "It's also popular in China! But you don't know that product... is a group of people who want to get rich in the market and are harvested fiercely. Those who have entrepreneurial dreams are generally regarded as leeks by capital. Capital is really too dirty, so I don't want to do those things."

Pani listened to Zhang Pingan's words and burst into laughter: "Hahaha, this is the first time I heard that people born in a capitalist family dislike dirty capital?"

Zhang Pingan responded: "I am a person who makes honest money, The programs I produced are all creative entertainment culture that is sold. What is capital? Capital is selling "air"! My mother and her friends have been selling "air" recently, and there are also waves of people who dream of getting rich and join the air sales. In the end, they are eaten up by capital. Forget it, I won't tell you about the dark side of capital, I'm afraid you won't be able to sleep at night after listening to it. "

"Uh... Then tell me what is the matter with making pearl milk tea?"

Zhang Pingan smiled and said: "It's the same, anyway, it's just capital accumulation, and how can capital accumulation not be bloody?"

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