My Entertainment Circle

Zhang Pingan sat leisurely in the director's office and chatted with the director about the market situation of the Korean entertainment industry. You must know that this is the music channel with the highest performance of 'CJ Entertainment'. It is not the food channel that Zhang Ping'an complained about earlier. There are a lot of large-scale variety shows and activities produced every year. There are two large-scale talent shows every year, one is a singing talent show, and the other is the now very popular "SMTM".

Moreover, in the current market, they are the only ones producing HipHop variety shows. This is undoubtedly a monopoly, because none of the other three major TV stations produce related programs. And the Asian Awards Ceremony (MAMA) they set up every year, etc., have undoubtedly earned their TV station the title of ‘No. 1 Music Channel’!

As for the Director of the Variety Show Bureau of the First Music Channel, the power in his hands is no worse than that of tvN Lee Myung-han. The main reason is that their achievements in the field of music are quite impressive, and the financial authority in the hands of this director is also very large.

Now that his level has reached this level, Zhang Ping'an can naturally sit here and chat with him about the Korean entertainment market. And what Zhang Pingan said is true. In today's entertainment industry, resources are basically led by brokerage companies. Whether it is TV stations creating TV series or producing variety shows, they are all done with the artist as the center.

Gone are the days when one set of TV stations had a monopoly on the entertainment market. If the artist was disobedient or something, the TV station could threaten to ban an artist.

But no matter which era they are in the entertainment industry, whether they are TV stations, investors, or brokerage companies, their purpose is to squeeze market money from artists! Moreover, in the entertainment industry, it is not just businessmen who are pursuing profits, but everyone is pursuing profits, including the artists themselves! So Zhang Pingan's words are not bad. There is nothing that cannot be broken in the face of absolute interests.

After listening to Zhang Pingan's words, the director smiled and shook his head and said: "You are right. Although we are all interested in profit, it is impossible for you to break the situation where the brokerage company is the leader. Think about it, they It took many years to get a chance to stand out. The artists in the hands of S.M, YG, and JYP, the three major agencies, are the real power. Most of the programs on TV stations now are either auditions or rely on their companies. It’s the artists who support it. If the TV station wants to make money, the artists are the foundation!”

The basis for TV stations to make money is ratings, and the basis for ensuring ratings is excellent program planning and the performance of artists. In the final analysis, whether a program's ratings are high or not depends on whether the artist himself has traffic or quality, and variety shows are much more cruel than TV dramas.

Because as long as a TV series has an excellent script and excellent actors, even if it is not a traffic niche, they can still create high ratings. For example, the TV series "Castle in the Sky" will be released much later. The script is in line with the current era, although it is not top-notch. A popular artist, but the performers' superb acting skills and high-quality works still created a ratings myth!

A good variety show requires a good host. The most typical examples are the top variety shows of the three major TV stations such as "Two Days", "RM", "Infinite Challenge", etc. They all have excellent hosts, such as Kang Ho-dong and Yoo Jae-seok. , but they are the two top hosts in South Korea!

The ratings of "Two Days" plummeted after losing Kang Ho-dong and others. Although the show is still alive, the current ratings are not at the same level as those of Kang Ho-dong and others. If "Infinite Challenge" and "RM" lose the presence of Liu Dashen, then the program will lose its central point.

These top hosts are all controlled by large brokerage companies. Zhang Pingan said that he wanted to break the current situation, but the director thought it was impossible no matter what he thought.

Zhang Ping'an smiled and stopped and said: "Director, you have misunderstood. What I mean by reversing the current situation is not to restore the TV station to its original state of being one-spoken. But the idol market should not be dominated by the three major companies. Status! I’m thinking about a question, since you have done so many talent shows, why haven’t you ever thought of selecting a group of idols?”

The director shook his head and said: "Choosing to make an idol is not that simple. We usually produce talent shows, and basically all the outstanding artists are intercepted by the three major companies on the spot. We don't have many artists left. And we The company is somewhat similar to your agency. Our focus is still on program production, rather than on artist development.”

Zhang Pingan said with a smile: "If we can actually jointly produce a talent show and let the audience choose the debut artist..." Zhang Pingan picked up his iPad, unlocked it, and put in his "IOI" planning project Showed it to the director.

The director just looked at Zhang Pingan's plan. Five minutes passed. He kept flipping through the plan. Ten minutes passed... After reading for almost a quarter of an hour, he gave Zhang Pingan this time. Read 'Joint Plan'. After reading it, he let out a long breath: "Huh~~ Your plan is a bit big. However, it is very interesting. Now I finally understand what you mean by wanting to change the situation. Join forces with small and medium-sized companies to Overthrow the dominance of the three major agencies, and the dominance lies with our TV station!”

Zhang Pingan said: "The initiative is not in the hands of the TV station, but in the hands of the audience. I have to remind you that once this thing starts to be produced, the data must be accurate and there must be no falsification. Because the idols chosen by the people can be called national idols!" The director smiled and said: "No, the initiative can also be said to be in our hands, because we can choose the agency, right? We may not dare to control large companies, but some small and medium-sized companies still have to look at the face of our CJ Entertainment. However, are you sure that their companies will send the best trainees to participate?" Zhang Pingan smiled and put away his iPad and said: "Why not? This is a national program, a program purely selected by the people. Whether the children they promote can be successful is not decided by the TV program team, but by the market. This is equivalent to giving the girl group or members they are creating an opportunity to practice in advance. I believe there is no reason for them to refuse, right? "

"Pre-practice? Haha, idols can practice? This is new. However, you are right, because it is a market choice, small and medium-sized brokerage companies can better grasp the preferences of the audience. This matter has been decided. We will do it together. I will arrange a director for you, and the specific execution is your business!" The director began to touch the phone in his pocket.

And Zhang Pingan said: "The communication with the brokerage company needs to be discussed more with the program team!"

"Well, this matter is so profitable, we will definitely do it. Two male and female groups, one generation every two years, this is quite interesting."

In fact, the director thinks that there are really a lot of room for their TV stations to operate in this, such as which company gives more benefits, or has a good relationship with himself, and he has to go out to entertain friends, so let these small and medium-sized companies send a few people to accompany them for dinner and drinks, etc. As long as someone serves them well, even if Zhang Pingan is the chief producer of the program, he is a person who never manages the program. They can give more shots, or hide a little bit of ticket fraud from Zhang Pingan. Of course, it's just a little bit of ticket fraud, not excessive fraud!

Zhang Pingan has been in the director's office of the Variety Bureau for half an hour. Those directors who came to see the director were very surprised to hear that Zhang Pingan had been there for more than half an hour. After all, only a producer with top strength like Zhang Pingan can chat with the director so cordially.

You know, Zhang Pingan gave them a female rap program produced by him in his name. Although Zhang Pingan is the producer of that program, he collects any share of the program. And how can the TV station not love such a generous producer like Zhang Pingan?

And Zhang Pingan stayed in the director's office for more than half an hour, and everyone understood one thing, that is, Zhang Pingan and the TV station may have a big move, otherwise they would not sit in the office and chat for so long. So those idle PDs, staff, etc. were looking forward to taking on the role of executive director of Zhang Pingan's program.

As expected, it didn't take long for the writers and directors who were named to rush to the director's office. Five minutes later, Zhang Pingan came out of the director's office with a group of people. Those who were not named could only watch enviously as the group of people walked towards the conference room.

Zhang Pingan hadn't finished the meeting with the program team yet. Many agencies had already received the news that Zhang Pingan was starting a big production again.

Zhang Pingan came out of the conference room and just opened the door of the conference room to leave when his cell phone rang. Zhang Pingan looked at the call from FNC representative Han Shenghao and answered the phone in surprise.

"Oh, Mr. Han, hello, long time no see."

Han Shenghao's cheerful laughter came over: "PD Zhang, are you free this afternoon? How about coming to the company for a cup of coffee? I just have something to tell you."

"I just finished the meeting, and I don't have anything to do here. Okay, I'll come over to see you. It just so happens that Seolhyun's performance has been pretty good in the past month or so, right?"

When Zhang Pingan talked about Seolhyun, Han Shenghao's laughter on the other end of the phone was even brighter: "Hahaha~~ Seolhyun is more than good now. With the hype of PD Zhang, Seolhyun is now the most popular person among advertising companies. Let's talk about it when you come, let's talk about it when you come!"

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