My Entertainment Circle

Chapter 892 The Rapid Growth of China’s Entertainment Market

Zhang Pingan knows the long-term future, so in the entertainment industry, Penguin and Kiwi, two online platforms, are very powerful. Penguin, needless to say, their background is so powerful that they are not inferior to Ali. Because Kiwi has a large number of members and has the financial support of "Du Niang" behind them, they began to vigorously develop self-made dramas and IP dramas.

Especially when it comes to co-production of online dramas, Kiwi is really willing to spend the money. Many of the TV series produced by Kiwi are adapted from novels. The novels are already very popular, and when they first started filming TV series, they hired some highly paid young talents to boost their popularity. Kiwi adopts the method of driving member registration through popularity. Of course, all they need is the traffic of members.

The competition between platforms for the number of members is actually a sign of burning investment. In the beginning, when the platform invested in the production of such TV series and hired young talents with extremely high salaries, the platform actually suffered a loss. Every year, the ‘IP dramas’ co-produced by the platform are burning money, and they are burning money non-stop. It wasn't until the later drafts appeared that the platform learned to work with investors to create traffic stars, and then used the traffic stars to drive the platform's TV series.

For example, the TV series "Chen Qing Ling" is the best example of cooperation. The platform hired relatively new actors with very little remuneration, and then used Internet trolls to drive massive traffic. Such a combination of platforms and employers will still have a certain impact on those young talents who earn sky-high salaries. Of course, this will only happen two years later.

Now China's entertainment market is in a growth stage, but it is a rapid growth stage. From the introduction of programs at the beginning, to plagiarism later, we use this method to create our own entertainment market. As for the overseas entertainment market’s accusations against the Chinese entertainment industry, it doesn’t matter. Anyway, the management is not the producer. They only promote artists to make money. However, the production platform also thinks it doesn’t matter. Anyway, the things I plagiarized can earn traffic.

To put it bluntly, as long as you can make money. You scold you, I earn mine. If you can make money, why do you need face? Anyway, the entire entertainment industry is taking the blame for the infamy. If I don’t copy it, I will watch you copy it and watch you make money alone?

However, things are different now. The copyrights of many excellent programs are held by Zhang Pingan. So Zhang Pingan only needs to come back to discuss cooperation, whether it is selling copyrights or jointly shooting. Of course, there is only one program that I want Zhang Pingan to collaborate on, which is the talent show! Because this is the most profitable thing. As for other programs, Mango Channel can just sell them to you. Zhang Pingan can even provide shooting guidance.

China will be the center of Asia's entertainment market in the future. As for Hallyu, although it is famous in the world, it is not as profitable as China's entertainment market. That's why Zhang Pingan has always said that he will focus on China in the future.

This cooperation is the beginning of Zhang Pingan’s entry into the Chinese market.

Luo Rui said with a smile: "Yesterday I sent notices to Kiwi, Penguin, and Mango platforms. Mango TV has also recently launched its own online platform. It's pretty good so far. There are several homemade variety shows. Because Mango TV The TV station used to be the 'No. 1 variety show' in China, but in the past two years, various TV stations have introduced it, especially two TV stations in Jiangsu and Zhejiang directly won the adaptation of "Running Man", "Extreme" and "The Mask". After the rights, the variety shows of these two TV stations have greatly improved. "Happy", which used to be the number one in weekend ratings, has now been directly pushed out, so they are very concerned about this cooperation between our companies. of."

But Zhang Pingan shook his head and said: "What should I say here on Mango Channel? Forget it, let's talk about it together then. I have a lot of variety shows in hand, and as long as I give you support, I actually have a lot of ideas. To achieve it. How about the company’s artists?”

Luo Rui said: "It's okay. Since the company's reputation has risen recently, we have also signed a lot of new people. Do you want to show you their information?"

Zhang Pingan shook his head and said: "No, let's leave it for now. Recommend any small roles in our drama. Take your time, there is still a long way to go in the future." Because Zhang Pingan knows that those The artists who will explode in the next few years have already signed contracts with management companies, and the rest are some traffic stars created by the management.

Zhang Ping'an believes that building traffic is the easiest thing when you have financial resources, because if you have money, you can build a 'Xiao Zhan' today and a 'Wang Zhan' tomorrow.

Zhang Ping'an didn't want to see the information of these newcomers, and Luo Rui was quite helpless. In fact, he still had a few favorites among the newcomers. It's just that Zhang Pingan is unwilling to pay more attention to the artist, so Luo Rui really doesn't know what to say. After all, the company's focus is on investment in film and television works, and it may extend to variety show production in the future. As for cultivating artists...

Zhang Chenchen, who was the first to join the company, has yet to receive any songs. She always covers songs during her outings for commercial performances instead of singing her own songs.

Luo Rui said: "Mimi and her company have been doing a lot of things recently, and since Mimi came back after giving birth, they have recruited a lot of new people for Mimi to take care of. Now, as long as you invite Mimi to act, you have to match it with a supporting role. they."

Because the two companies are cooperating in the production of "Three Lives Three Worlds" recently, they are relatively close to each other, and Luo Rui will hear the news from the employees from time to time.

Zhang Pingan said with a smile: "I know about this. I had a brief chat with Mimi last time I met her. She is so busy that she doesn't have a day off. The company is under pressure from the gambling agreement! So she wants to bring more people out and make money for the company together. They haven't reached an agreement for the first year. There are still two years, so now she will take any film and go to any show, as long as the money is in place! No matter how the script is written, no matter how hard the variety show is."

Luo Rui shook his head and sighed and said: "The gambling agreement is the cancer of the entertainment industry."

Zhang Pingan smiled and nodded and said: "Sooner or later, someone will stand up and say this in public. Do you really think that the current investors are all fools? How can this money be so easy to get?"

The gambling agreement, if you win, it will be a happy thing for everyone. But if the bet agreement is lost... it's like 'Big S' married into a wealthy family in the catering industry, thinking she could be a rich wife, but now even the restaurant is owned by someone else!

Luo Rui sighed and said, "It's not easy to get capital money, so why does Mimi's company dare to take it? And it's a group of women!"

Zhang Pingan said, "They want to use capital to develop their own company's artists. If they can develop, it's good for you and me. If they can't develop, hehe... Mimi will have to work for others for the rest of her contract! After all, the investors are very optimistic about Mimi's future development, otherwise why would they invest. You and I have to admit that these women are brave!"

"Women are not afraid, it's a big deal..." Luo Rui smiled evilly at this point.

Zhang Pingan raised his head and said, "It's not worth that much. In order to develop the company, they raised 300 million yuan in financing outside! In three years, their financial statements showed 80 million yuan in 2015. This year, Mimi can make a net profit of at least 100 million yuan. There is only one year left until next year. However, 300 million yuan is like a mountain, pressing on Mimi and making her busy all the time."

300 million yuan, I don't know how many women she has to find with this financing money.

Luo Rui shook his head and said, "No, beautiful women nowadays, especially beautiful women who want to mix in this circle, will not be so easily fooled. If you are just a billionaire, you may not be able to impress them. After all, movies nowadays are invested in hundreds of millions. The "Lord's Dynasty" promoted by Mimi a few days ago invested 300 to 400 million yuan."

When Zhang Pingan heard the title of the film, the corners of his mouth rose instantly: "That movie made purely by CG? Wait and see, he will lose a lot! Do you really think that you are lucky enough to create a commercial film? The audience is not stupid, no Movies with substantial content are not popular. CG, to put it bluntly, is an animation mode. Using real people to make animation is simply... unbelievable. I can't accept it anyway. I will never go to the cinema to support a penny of the box office. "

Luo Rui said: "But I saw that the public on the Internet is very enthusiastic about this movie."

Zhang Pingan smiled and said: "Haha, the Internet's popularity can be achieved by spending some money. For the movies that you hype yourself, you still have to wait until they are released to see. If the publicity is good, but the content of the movie is not good, it will be a failure! Now, only "Wolf Warrior 2" has a high popularity, and everyone is rushing to invest!"

Luo Rui didn't know why Zhang Pingan was not optimistic about "Lord's Dynasty", but Zhang Pingan was very discerning as a film and television investor. From the fact that he dared to spend 10 billion won and had to wait a year to verify the results, it can be seen that he not only has vision but also courage in investing in works.

At this time, when talking about "Wolf Warrior 2", Luo Rui sighed and said: "Yes, "Wolf Warrior 2" has been implemented, and the total investment is 200 million. This time, "Wu Jin" can shoot it boldly." "Well. We are not familiar with Wu Jin, otherwise I would also invest in it. Even if I invest 200 million alone, I dare to do it!" Luo Rui immediately said: "It's impossible. After the success of "Wolf Warrior" last time, all investors are optimistic about this movie. He really has no shortage of funds this time, and he is constantly selecting high-quality investment companies." The "high-quality film and television investment companies" in Luo Rui's mouth refer to those companies with regular sources of funds. After all, everyone with a discerning eye knows what the problems are in "Monster Hunt" released during the Spring Festival this year. This is the first time in the history of Chinese movies that a "zombie field" has appeared!