My Entertainment Circle

Chapter 715 Live streaming software for idols

Did Pani really not expect that the mobile live broadcast software ‘V.APP’ was jointly produced by Zhang Pingan and ‘N Station’? Recently, this software has been used by idols. Basically, idols who have released albums are using this software for pre-release publicity. It is also occasionally used for idols to communicate face-to-face with fans.

Especially Apink, they have been using this software frequently recently.

It seems that Apink members will start live broadcasts and interact with fans online whenever they have free time. As long as there is no schedule, you can see Wu Xiarong, who is addicted to games, live broadcasting and interacting with fans online every day.

Also because they frequently interact with fans and build a good rapport with each other, the number of registrations for their official cafes has been rising rapidly recently.

Of course, all this is due to the ‘game idol’ Wu Xiarong. On weekdays, she stays in her dormitory playing games with her fans. They will even broadcast live backstage at the concert. During the period before fans are waiting to enter, Apink will start a live broadcast in the afternoon to interact with fans online in the background, so that fans who arrive in advance will not be so bored before waiting to enter.

A fan, I have benefited from being online frequently. After seeing this, other agencies followed suit. When the album was released, everyone began to promote it online. This also made fans feel closer to their idols, thus stimulating an increase in sales. Even Taeyeon also conducted a live broadcast promotion on ‘V.APP’ this time, which shows that this software is widely used in the Korean idol community!

However, this time, Zhang Pingan and ‘N Station’ produced this APP, and he did not hold much of the shares, only 30%. Because there is no difficulty in making this thing, and ‘N Station’ is the largest portal in South Korea, Zhang Pingan does not hold too many shares. After all, if he wants more, others will not give it to him. If the negotiation breaks down, it will cost more money to compete with each other. This is the last thing both parties want to see.

Zhang Ping'an also chose to take a step back and asked for 30% of the shares. He would not participate in management or operations. He could cash out and leave after two years. Moreover, with the blessing of idols, this software has a very good prospect in South Korea. Many investors in South Korea think this software is very good, but Zhang Pingan knows that this is because the 'INS' software has not yet opened live broadcasts. After 'INS' also opens user live broadcasts in the future, this 'V .APP' feels a bit...purely for work!

Therefore, Zhang Ping'an never thought about holding on for a long time. Two years of growth could completely double his investment tenfold. He invested 5 billion won in the early stage, but when he left the market, the product had the blessing of idols. How could he sell it for 50 billion won!

Because this software is still a live broadcast software after all, and the live broadcast market in South Korea currently has two major live broadcast platforms, ‘Africa TV’ and ‘Panda TV’.

Although Panda will withdraw from South Korea next year, currently not many people who do live broadcasts choose outdoor live broadcasts on mobile phones. Currently, games and dance are the main ones. It will take some time for outdoor live broadcasts to be available!

Why is there so little outdoor space in South Korea? It’s because they lack labor unions! The vast majority of anchors in South Korea are individuals who sign contracts with the platform. Those who drive luxury cars to do Didi outdoor work and hook up with beautiful women do not exist in South Korea because there is no "Didi" in South Korea. The taxis called by their taxi app are all taxis from regular companies!

(PS: Make sure it is not a private car like Didi, but a taxi! After Uber was launched in South Korea, it took away the taxi business and made a big fuss, so Uber was removed from the market. In fact, Uber failed in Asia because there are so many taxis in Asia, unlike in the United States where there are very few.)

In Korea without Didi, there are no union anchors. Those who can afford to drive luxury cars are busy picking up girls every day. How can they have time to do live broadcasts to entertain the audience? Some trade unions in China will provide anchors with some luxury cars for outdoor use. Of course, there are also many anchors who buy sports cars themselves after making money, and then do things in outdoor mode, etc.

Therefore, 'V.APP' has not attracted many anchor resources. Now Zhang Pingan is waiting. When Panda withdraws from Korea, the anchors will be free, and then the product will appreciate.

...

Pani, who was sitting in the car, listened to what Zhang Pingan said, and she laughed inexplicably: "I see that you don't do much on weekdays..."

Zhang Ping'an understood what Pani meant, so before she could finish her words, he interrupted her: "What do you mean I didn't do anything? I don't do anything, how can the show be filmed? I don't do anything, I Why do I go to the TV station every day? Do I go to the TV station to have fun? Or do I go to the TV station to see female idols?”

Pani immediately defended: "I'm talking about business matters. For example, your live broadcast platform, I didn't see how you managed it at the beginning, and your brokerage company didn't manage it either, but... I felt like you were silent. It feels like it’s done right? You know...that’s a weird feeling?”

Zhang Pingan said: "Aren't there professionals? When we first cooperated with this software, the person in charge of the Korean side of the live broadcast platform went to discuss the cooperation intention with Station N. I told him the cooperation model in my mind. He negotiated around this model. Anyway, it couldn’t be lower than my bottom line. As for whether they could get a higher share of the shares, it would depend on their ability. To put it bluntly, it was that simple. They negotiated and finally I Sign and reach an agreement. You know, I’m basically not involved in the company’s operations.”

Pani smiled bitterly and said, "Then why did I inform you to go to the meeting today?"

Zhang Pingan said: "I am the second shareholder. There must be something important that requires my participation. Maybe the product needs financing, or I hope to invest again, or maybe it is a summary report?"

Pani said: "This software has been used very frequently by idols recently, and there are many users, right?"

Zhang Ping'an said: "It's not bad, because with the help of idols, there are currently tens of millions of users."

Overseas, mobile phone software is open to the world, and there is no problem of 'chopping the wall'. Therefore, this software is used by users who like K-pop from all over the world. For the software, the user usage rate is actually ‘money’!

Along the way, Zhang Pingan and Pani chatted about this mobile software and the benefits of using this software. After the two of them got together, they originally talked about a wide range of topics, so as they chatted, the topic extended to the ultimate goal of 'money'.

Speaking of 'money', Pani said very vulgarly: "You said, you are so rich, why don't you wear a lot of world-famous brands?"

"I've said this question many times. I don't think it's necessary to say it again, right? Don't you just think that I don't shop much? Okay, I'll let you see how I shop this afternoon."

Pani said: "Your shopping method? It's not the kind that appears in TV dramas, right? You wrap up all this for me?"

Zhang Ping'an smiled and pretended: "Haha, you will know this afternoon."

Soon, the two came to 'Station N'. After receiving the temporary entry permit, Zhang Ping'an really took Pani to the company's canteen. It was Pani's first time to come to the canteen of South Korea's largest portal. Inside the canteen The catering is very good. There is a Western food area and a Korean food area. Employees can choose according to what they want to eat today. Of course, the menu is set. For example, Western food today provides pasta, steak, and salad. What is Korean food?

Pani and Zhang Ping'an appeared in the employee canteen inside the portal, which caused many employees to take out their mobile phones and take pictures of them, but no one came forward to disturb their meal. Everyone is very curious, why did Zhang Pingan and Girls' Generation's Pani come here to eat? The photo uploaded to the Internet also caused countless netizens to wonder?

In the afternoon, Zhang Pingan took Pani to a meeting. Zhang Pingan's explanation here is that he diluted half of his shares to Pani.

Rich celebrities are developing side businesses, but most of them are running cafes, restaurants, etc., but Pani invested in mobile software? The people in the software department were very confused, but they didn't ask any more questions, why did Zhang Pingan transfer the shares to her?

In fact, today's meeting is to report on the financial issues, how much was spent, how it was spent, and how much money is left in the company's account...

This was the first time for Pani to attend such a business meeting. In fact, the content was not surprising, but Pani could not see what was hidden in it.

After coming out of the company, Zhang Ping'an smiled: "After listening to the financial report, do you have anything to say?"

"I don't know, there's nothing to say."

"So you are not suitable for starting a business. When you looked at the report, didn't you find that one company, Jinshi Advertising Company, appeared too frequently? It is normal for advertising companies to participate in product promotion, but it is normal to stick to one company and appear in multiple places. It’s not normal. Billboards, flyers, video ads, mobile ads, TV ads. This company’s coverage is too wide, so it’s not normal. This advertising company may be an internal executive of the software, or it may be an internal executive of the company. It’s opened by my family, do you understand what I mean?”

Pani finally understood Zhang Pingan's expression, and she said doubtfully: "Then why didn't you say it on the spot?"

"Why do you say that? Isn't the company's largest shareholder 'N Station'? Do you think they really can't find it? Maybe they just think this person is useful. These are just unspoken rules in business that will not be stated openly. When the time comes If there is a problem with the company's accounts, someone needs to take the blame. Do you really think that the only shareholders of this software are me and 'N Station'? In fact, there are many people's interests in it, so the things inside are complicated. I’m too lazy to manage the company, let alone deal with all this mess!”