My Entertainment Circle

Chapter 892 The Rapid Growth of China’s Entertainment Market

Zhang Pingan knows the long-term future, so in the entertainment industry, Penguin and Kiwi, two online platforms, are very powerful. Penguin, needless to say, their background is so powerful that they are not inferior to Ali. Because Kiwi has a large number of members and has the financial support of "Du Niang" behind them, they began to vigorously develop self-made dramas and IP dramas.

Especially when it comes to co-production of online dramas, Kiwi is really willing to spend the money. Many of the TV series produced by Kiwi are adapted from novels. The novels are already very popular, and when they first started filming TV series, they hired some highly paid young talents to boost their popularity. Kiwi adopts the method of driving member registration through popularity. Of course, all they need is the traffic of members.

The competition between platforms for the number of members is actually a sign of burning investment. In the beginning, when the platform invested in the production of such TV series and hired young talents with extremely high salaries, the platform actually suffered a loss. Every year, the ‘IP dramas’ co-produced by the platform are burning money, and they are burning money non-stop. It wasn't until the later drafts appeared that the platform learned to work with investors to create traffic stars, and then used the traffic stars to drive the platform's TV series.

For example, the TV series "Chen Qing Ling" is the best example of cooperation. The platform hired relatively new actors with very little remuneration, and then used Internet trolls to drive massive traffic. Such a combination of platforms and employers will still have a certain impact on those young talents who earn sky-high salaries. Of course, this will only happen two years later.

Now China's entertainment market is in a growth stage, but it is a rapid growth stage. From the introduction of programs at the beginning, to plagiarism later, we use this method to create our own entertainment market. As for the overseas entertainment market’s accusations against the Chinese entertainment industry, it doesn’t matter. Anyway, the management is not the producer. They only promote artists to make money. However, the production platform also thinks it doesn’t matter. Anyway, the things I plagiarized can earn traffic.

To put it bluntly, as long as you can make money. You scold you, I earn mine. If you can make money, why do you need face? Anyway, the entire entertainment industry is taking the blame for the infamy. If I don’t copy it, I will watch you copy it and watch you make money alone?

However, things are different now. The copyrights of many excellent programs are held by Zhang Pingan. So Zhang Pingan only needs to come back to discuss cooperation, whether it is selling copyrights or jointly shooting. Of course, there is only one program that I want Zhang Pingan to collaborate on, which is the talent show! Because this is the most profitable thing. As for other programs, Mango Channel can just sell them to you. Zhang Pingan can even provide shooting guidance.

China will be the center of Asia's entertainment market in the future. As for Hallyu, although it is famous in the world, it is not as profitable as China's entertainment market. That's why Zhang Pingan has always said that he will focus on China in the future.

This cooperation is the beginning of Zhang Pingan’s entry into the Chinese market.

Luo Rui said with a smile: "Yesterday I sent notices to Kiwi, Penguin, and Mango platforms. Mango TV has also recently launched its own online platform. It's pretty good so far. There are several homemade variety shows. Because Mango TV The TV station used to be the 'No. 1 variety show' in China, but in the past two years, various TV stations have introduced it, especially two TV stations in Jiangsu and Zhejiang directly won the adaptation of "Running Man", "Extreme" and "The Mask". After the rights, the variety shows of these two TV stations have greatly improved. "Happy", which used to be the number one in weekend ratings, has now been directly pushed out, so they are very concerned about this cooperation between our companies. of."

But Zhang Pingan shook his head and said: "What should I say here on Mango Channel? Forget it, let's talk about it together then. I have a lot of variety shows in hand, and as long as I give you support, I actually have a lot of ideas. To achieve it. How about the company’s artists?”

Luo Rui said: "It's okay. Since the company's reputation has risen recently, we have also signed a lot of new people. Do you want to show you their information?"

Zhang Pingan shook his head and said: "No, let's leave it for now. Recommend any small roles in our drama. Take your time, there is still a long way to go in the future." Because Zhang Pingan knows that those The artists who will explode in the next few years have already signed contracts with management companies, and the rest are some traffic stars created by the management.

Zhang Ping'an believes that building traffic is the easiest thing when you have financial resources, because if you have money, you can build a 'Xiao Zhan' today and a 'Wang Zhan' tomorrow.

Zhang Ping'an didn't want to see the information of these newcomers, and Luo Rui was quite helpless. In fact, he still had a few favorites among the newcomers. It's just that Zhang Pingan is unwilling to pay more attention to the artist, so Luo Rui really doesn't know what to say. After all, the company's focus is on investment in film and television works, and it may extend to variety show production in the future. As for cultivating artists...

Zhang Chenchen, who was the first to join the company, has yet to receive any songs. She always covers songs during her outings for commercial performances instead of singing her own songs.

Luo Rui said: "Mimi and her company have been doing a lot of things recently, and since Mimi came back after giving birth, they have recruited a lot of new people for Mimi to take care of. Now, as long as you invite Mimi to act, you have to match it with a supporting role. they."

Because the two companies have recently been cooperating in the production of "Three Lives Three Worlds", they are relatively close to each other. From time to time, Luo Rui will hear news from the employees below.

Zhang Ping'an said with a smile: "I know this. We had a brief chat with Mimi last time. She is so busy that she doesn't even have time to rest for a day, and the company has a gambling agreement! So I want to bring her More people come out and work together to make money for the company. They haven't reached the agreement for the first year. There are still two years left, so now she can accept any film or show, as long as the money is in place! It doesn’t matter how the script is written, or whether the variety show is hard or not.”

Luo Rui shook his head and sighed: "The gambling agreement is a cancer in the entertainment industry."

Zhang Pingan nodded with a smile and said: "Sooner or later, someone will stand up and say this in a public place. Do you really think that all the capital now is fools? How can this money be so easy to get?"

In a gambling agreement, everyone is happy if they win. But if the gambling agreement fails...for example, 'Big S' marries into a wealthy catering family. She originally thought she could become a rich wife, but who knows that now even the restaurant belongs to someone else!

Luo Rui sighed: "Capital money is hard to get, so why do Mimi and her company dare to take it? And it's a group of women!"

Zhang Ping'an said: "I want to use capital to develop artists in my own company. Of course it's better for you and me if we can develop, but if we can't develop, Mimi will have to work for others for the remaining contract years! After all, the employer is very optimistic about it. , Mimi, how could you invest in future development? You, I, must not admit that these women are brave!”

"Women are not afraid either, no matter what..." Luo Rui said and smiled evilly.

Chief Zhang Ping'an said: "It's not worth so much. In order to develop the company, they raised 300 million in bets from outside! In three years, their report in 2015 showed 80 million. This year, Mi Mi The high yield can make a net profit of 100 million, and there is only one year left until next year. However, 300 million is like a mountain, and Mimi has no time to relax. "

Three hundred million, with this amount of financing, I don’t know how many women I need to find.

Luo Rui shook his head and said: "No, beautiful women nowadays, especially those who want to join this circle, will not be fooled so easily. If you are just a billionaire, you may not be able to Impress them. After all, the investment in movies nowadays is hundreds of millions. The investment in "Grand Trail" that Mimi promoted a few days ago was three to four hundred million."

When Zhang Ping'an heard the title, the corner of his mouth instantly rose: "Is that a purely CG movie? Just wait and see, it's a shame! Do you really think that you will be invincible if you create a commercial movie? The audience is not Idiot, people won't like movies without real content. CG, to put it bluntly, is an animation mode. It's simply... unbelievable. I can't accept it. I will never do it. Go to the cinema and support a penny at the box office.”

Luo Rui said: "But I saw that the public's response to this drama on the Internet is very high."

Zhang Ping'an smiled and said: "Haha, you can do it by spending some money on Internet calls. You still have to wait until you see the movie that you hyped to know. Just because the promotion is good, but the content of the movie is not good, it will be the same. ! Now, the demand for "Wolf Warrior 2" is high, and everyone is rushing to invest!"

Luo Rui didn't know why Zhang Pingan was not optimistic about "Grand Trail". However, Zhang Pingan was very discerning as a film and television investor. From the fact that he dared to spend 10 billion won and had to wait a year to verify the results, it can be seen that he not only has a vision but also has the courage to invest in works.

At this time, when talking about "Wolf Warrior 2", Luo Rui sighed: "Yes, "Wolf Warrior 2" is currently implemented, with a total investment of 200 million. This time, 'Wu Jin' can be confident and bold in filming." "

"Yes. We are not familiar with Wu Jin, otherwise I would have invested in the film. Even if it was my sole investment of 200 million, I would dare!"

Luo Rui immediately said: "It's impossible. After the success of "Wolf Warrior" last time, all investors are now optimistic about this movie. He is really not short of funds this time, and he is constantly screening high-quality investment companies."

The 'high-quality film and television investment companies' Luo Rui refers to are those companies with regular funding sources. After all, anyone with a discerning eye will know what problems there are in "Monster Hunt", which was released during the Spring Festival this year. This is the first time in the history of Chinese movies that a "zombie field" has appeared!