My Entertainment Circle

The program schedule discussed with Li Youzhen’s team? That's what Zhang Ping'an said. In fact, how could he discuss it with any writer Li Youzhen? People are very busy, okay?

Not only are they busy producing variety shows for the station, but they are also writing TV series. Producing a program for Hong Beibei? To be honest, they haven't reached that level yet. The variety shows produced by Li Youzhen, Zhang Ping'an, and Luo Yingshi together are all large-scale.

Whether it is the previous "Flower Series" or the later "New Journey to the West", "Three Meals at a Time" and "Yin's Kitchen" that he collaborated with Zhang Pingan, these are all slow variety shows with considerable investment.

If anything, Luo Yingshi’s team is really good at designing and shooting ‘travel’ content. No one in Korea knows how to shoot and edit "travel" variety shows better than his team. So when Zhang Pingan said that he and Li Youzhen were discussing the program together, Hong Beibei and their manager were shocked and filled with excitement. Similarly, Zhang Ping'an moved out writer Li Youzhen, which also shows the importance he attaches to this program.

When Hong Beibei bowed all 90 degrees to express his gratitude, Zhang Ping'an smiled sheepishly and said: "Okay, okay. Stop being so polite. I haven't been doing the show that I owe you, haven't I? ? So I want to do it well this time, which can be regarded as compensation for my long-term arrears. By the way, how is the return performance?" Zhang Ping'an picked up the album they released this time and looked at it. Page, the look this time... is still very bad.

The manager nodded and said, "The results of the children's comeback are pretty good. They got one immediately after the song was released. However, it's only been two weeks. Taeyeon... isn't the preview song released..."

Taeyeon is a music leader, even though she didn't play any songs after the first song was released. But the music score has already occupied the top spot, so... Hong Beibei doesn't have much time left to play songs.

Zhang Ping'an looked at his manager and said: "Didn't the company make arrangements in advance for Taeyeon's album release? I remember I told them years ago that there were many singers releasing albums at the beginning of this year. I even went to inquire about it. When will Lee Ji Eun’s album be released?”

Zhang Pingan did reveal a lot of inside information to them in advance, including the release times of Bae Suzy, Li Zhien and other people who are very competitive on the music charts.

The manager smiled awkwardly and said: "Weren't you trying to avoid Pei Xiuzhi's solo earlier? She is very popular. The time arranged by the company is actually about the same, one more at a time and one less at a time. It’s all possible. The main thing is to see whether the song can continue to be in the top three of the download charts within two weeks of release.”

Don't look at the music download charts in Korea. A song only costs 100 won, but for fans to compete for their favorite singers, it's a bottomless consumption model. Moreover, each TV station has its own "music chart", which is a huge amount of income, and it is a steady stream.

In particular, big collisions between some popular groups are what TV stations like to see the most. Because this can increase their income a lot.

When two big groups collide, no one's fans want to admit defeat, so the infinite brush mode appears. Regardless of whether you buy traffic or other methods, you have to pay 100 won for each download. Although you need to get something for membership, but if you buy traffic and let people from the studio come to redeem membership, it is also a way for the TV station to make money.

Whether your favorite group wins or loses depends on whose fans are richer.

Some high school fans like to play music, regardless of the cost. It is very likely that their monthly living expenses are spent on playing music. They borrow money this month to live on, and after receiving the living expenses next month, they can live a tight life and use it to pay off the debt.

.......

Zhang Pingan looked at their strange singing outfits today,

The light blue dress is like a maid's dress. Zhang Ping'an said with a smile, "I'm really going to be pissed off by your album stylist. It's such a pity that I've ruined all my beautiful faces. Can't we find some trolls to deal with it?" Let’s show off their appearance?”

When Zhang Pingan talked about their album look again, some of them lowered their heads, and some looked directly at the mirror on the dressing table. They actually felt that the album look was exaggerated. But the look of this album is to reflect the ‘sweet’ feeling. If they apply 'fashion' to their album look, it doesn't seem to match the style of the song very well?

The manager responded: "The album style must fit the style of the song, but now that they have changed stylists, their private attire is still very good."

Zhang Ping'an glanced at the manager: "Come on, you expect fans to slowly discover their beauty? Then I don't know how long it will take. Do you know? I bought FNC's stock, and it was me who hyped Kim Seol-hyun. If it were me, I would have pushed Bae Zhuhyun to the top. Don't always think that the 'S.M' girl group is the number one. Don't you still know the power of the online trolls? ?”

Of course the power of the navy ‘S.M’ is clear, but they are Korea’s top artist manufacturing dream factory, so they seem to disdain to use such means to promote their artists.

Back then, Girls' Generation, and later F(x), their companies would never use the method of "scamming someone" to "blow someone up". Because the resources in their company's hands at that time were quite powerful, and giving them a little bit of resources would be enough for them to enjoy.

Moreover, the emergence of three-generation groups such as Girls’ Generation ushered in the heyday of girl groups at that time.

At that time, although the competition among girl groups was strong, there were a lot of programs on TV stations that were built around "girl groups." It can be said that under the conditions at that time, women's groups had many more opportunities than they do now. In addition, S.M was the well-deserved number one company at that time, so the company's resources could easily push anyone to the top.

However, this era has become different now. Brokerage companies have entered an era where a hundred flowers bloom, although S.M is also an old brokerage company. However, the resources at their disposal have gradually decreased, and the format of variety shows has changed, and there are no longer so many built around girl groups.

Variety shows began to frequently use comedians who were cheap and effective. In addition, the current program competition also includes food, auditions, etc., which occupy the current era.

Therefore, if the members of the girl group want to have a big breakout, it is basically difficult to end up without a troll.

Online publicity has created the largest publicity effect at the moment. So S.M insists on following the old path and not sending the navy to the end. It is really... difficult to achieve.

Before Seulgi debuted, her seniors mentioned her many times on the show. This is the main reason why she received strong attention after her debut.

However, when everyone in Hong Beibei and the manager heard that Zhang Pingan was responsible for the rise of ‘Kim Seol Hyun’, their eyes widened completely. You must know that Kim Seol-hyun was the most profitable female artist last year. She even pulled down Bae Suzy and took the position of advertising queen. In the past year, the media estimated that Kim Seol-hyun brought no less than 30 billion in advertising revenue to their company. Last year, she had as many as 28 personal advertising endorsements.

This year I received ‘28’ endorsements, what’s the concept? That's all a lot of money. An advertisement may only cost a few hundred million won, but their company has "zero investment" and can earn hundreds of millions in just one day of shooting. Isn't this what companies and artists love most?

Therefore, in the show, more artists would say to the camera half-jokingly for a long time, "Dad, the sponsor, come to me." ’

Seeing their eyes widen in surprise, Zhang Ping'an smiled and continued: "Just because of Kim Seol-hyun, I made a lot of money in less than half a year."

The agent nodded and said: "No wonder 'FNC' signed so many people during that time. It turned out that PD Zhang invested in their company?"

Zhang Pingan said with a smile: "Now that I have withdrawn, I am the kind of person who runs away after making money. At that time, Seolhyun was just a step for me to make money. Obviously Seulgi or Bae Zhuhyun, these are all It’s a very good focus, but you have to wait for the fans to find out. One hundred people praise Bae Zhuhyun for her beauty, and ten thousand people praise her for her beauty. Which one has the greater effect?”

The answer is obvious, although some people on the Internet have discovered Bae Zhuhyun's beauty. However, there are not many people following the trend. At this time, they increase their weight and let the water army push Bae Zhuhyun. Then she can become the second Kim Seol Hyun!

The agent smiled and said: "Our company rarely uses the area of ​​online trolls entering the market to speculate."

Zhang Ping'an smiled and said: "Haha, S.M is an idiot. When Girls' Generation debuted, they dragged Sika to speculate on CP with that person, and almost fired Sika. Even the things that happened to Girls' Generation later. , are all hidden dangers that were planted at the beginning. They also said that they are old media people, and they will not be punished by the trolls. How old are they, and they still want to rely on the media to slowly build their image? "

The agent said: "Then if it were handed over to you to promote, what would you do?"

Zhang Ping'an said with a smile: "I just buy online trolls. They are more professional when it comes to hyping topics on the Internet. Which company doesn't have a familiar online studio now? You are the only one, still pretending to be high-minded. Look at JYP next door You’ve learned a lot, isn’t Zhou Ziyu the result of the navy’s end?”

After listening to Zhang Pingan's words, the agent turned to look at Pei Zhuxuan: "Do you want to give it a try?"

"me?"

Zhang Pingan immediately stopped and said, "Okay, okay, that's it for now. Let's talk another day. It's almost time for me to leave."

Zhang Pingan didn't talk about the hype at this time because there was a stylist sitting next to him. After understanding Zhang Pingan's intention, the manager nodded and said, "Well, I'll give it to you."