My Entertainment Circle

Zhang Pingan sat leisurely in the director's office and chatted with the director about the market situation of the Korean entertainment industry. You must know that this is the music channel with the highest performance of 'CJ Entertainment'. It is not the food channel that Zhang Ping'an complained about earlier. There are a lot of large-scale variety shows and activities produced every year. There are two large-scale talent shows every year, one is a singing talent show, and the other is the now very popular "SMTM".

Moreover, in the current market, they are the only ones producing HipHop variety shows. This is undoubtedly a monopoly, because none of the other three major TV stations produce related programs. And the Asian Awards Ceremony (MAMA) they set up every year, etc., have undoubtedly earned their TV station the title of ‘No. 1 Music Channel’!

As for the Director of the Variety Show Bureau of the First Music Channel, the power in his hands is no worse than that of tvN Lee Myung-han. The main reason is that their achievements in the field of music are quite impressive, and the financial authority in the hands of this director is also very large.

Now that his level has reached this level, Zhang Ping'an can naturally sit here and chat with him about the Korean entertainment market. And what Zhang Pingan said is true. In today's entertainment industry, resources are basically led by brokerage companies. Whether it is TV stations creating TV series or producing variety shows, they are all done with the artist as the center.

Gone are the days when one set of TV stations had a monopoly on the entertainment market. If the artist was disobedient or something, the TV station could threaten to ban an artist.

But no matter which era they are in the entertainment industry, whether they are TV stations, investors, or brokerage companies, their purpose is to squeeze market money from artists! Moreover, in the entertainment industry, it is not just businessmen who are pursuing profits, but everyone is pursuing profits, including the artists themselves! So Zhang Pingan's words are not bad. There is nothing that cannot be broken in the face of absolute interests.

After listening to Zhang Pingan's words, the director smiled and shook his head and said: "You are right. Although we are all interested in profit, it is impossible for you to break the situation where the brokerage company is the leader. Think about it, they It took many years to get a chance to stand out. The artists in the hands of S.M, YG, and JYP, the three major agencies, are the real power. Most of the programs on TV stations now are either auditions or rely on their companies. It’s the artists who support it. If the TV station wants to make money, the artists are the foundation!”

The basis for TV stations to make money is ratings, and the basis for ensuring ratings is excellent program planning and the performance of artists. In the final analysis, whether a program's ratings are high or not depends on whether the artist himself has traffic or quality, and variety shows are much more cruel than TV dramas.

Because as long as a TV series has an excellent script and excellent actors, even if it is not a traffic niche, they can still create high ratings. For example, the TV series "Castle in the Sky" will be released much later. The script is in line with the current era, although it is not top-notch. A popular artist, but the performers' superb acting skills and high-quality works still created a ratings myth!

A good variety show requires a good host. The most typical examples are the top variety shows of the three major TV stations such as "Two Days", "RM", "Infinite Challenge", etc. They all have excellent hosts, such as Kang Ho-dong and Yoo Jae-seok. , but they are the two top hosts in South Korea!

The ratings of "Two Days" plummeted after losing Kang Ho-dong and others. Although the show is still alive, the current ratings are not at the same level as those of Kang Ho-dong and others. If "Infinite Challenge" and "RM" lose the existence of Liu Dashen,

Then the program will lose its center point. These top hosts are all controlled by large brokerage companies. Zhang Pingan said that he wanted to break the current situation, but the director thought it was impossible no matter what he thought.

Zhang Ping'an smiled and stopped and said: "Director, you have misunderstood. What I mean by reversing the current situation is not to restore the TV station to its original state of being one-spoken. But the idol market should not be dominated by the three major companies. Status! I’m thinking about a question, since you have done so many talent shows, why haven’t you ever thought of selecting a group of idols?”

The director shook his head and said: "Choosing to make an idol is not that simple. We usually produce talent shows, and basically all the outstanding artists are intercepted by the three major companies on the spot. We don't have many artists left. And we The company is somewhat similar to your agency. Our focus is still on program production, rather than on artist development.”

Zhang Pingan said with a smile: "If we can actually jointly produce a talent show and let the audience choose the debut artist..." Zhang Pingan picked up his iPad, unlocked it, and put in his "IOI" planning project Showed it to the director.

The director just looked at Zhang Pingan's plan. Five minutes passed. He kept flipping through the plan. Ten minutes passed... After reading for almost a quarter of an hour, he gave Zhang Pingan this time. Read 'Joint Plan'. After reading it, he let out a long breath: "Huh~~ Your plan is a bit big. However, it is very interesting. Now I finally understand what you mean by wanting to change the situation. Join forces with small and medium-sized companies to Overthrow the dominance of the three major agencies, and the dominance lies with our TV station!”

Zhang Pingan said: "The dominant power is not in the hands of the TV station, but in the hands of the audience. I have to remind you that once the production of this matter starts, the data must be accurate, and there must be no fraud. Because the love chosen by the people Only then can we call it the national idol!”

The director smiled and said: "No, the initiative can also be said to be in our hands, because we can choose the brokerage company, right? We may not dare to deal with large companies, but some small and medium-sized companies still have to look at our CJ Entertainment But are you sure that their company will send the best trainees to participate?"

Zhang Ping'an smiled and put away his iPad and said: "Why not? This is a national program, a program purely chosen by the people. Whether the children they launch can succeed is not the decision of the TV program team, but The market has the final say. This is equivalent to giving the girl group or members they are creating an opportunity to practice in advance. I believe they have no reason to refuse, right?"

"Internship in advance? Haha, idols can still intern? This is new. However, you are right. Because it is a market choice, small and medium-sized agencies can better grasp the audience's preferences. This matter has been decided like this, Let's do it together, I'll arrange a director for you, and the specific execution is your business!" As he spoke, the director began to touch the phone in his pocket.

And Zhang Pingan said: "The communication between the brokerage company and the program team needs to talk more!"

"Well, the profits from this are so huge, we will definitely do it. There are two men's and women's groups, and they change every two years. This is quite interesting."

In fact, the director feels that there is really a lot of room for their TV stations to operate, such as whose company provides more benefits, or has a good relationship with him, and if he wants to go out to receive friends, let these small and medium-sized companies send a few Accompanying people to eat and drink with, etc. As long as someone takes good care of them, even though Zhang Pingan is the chief producer of the show, he is someone who never manages the show. They could have given more shots, or they could have cheated a little bit without Zhang Pingan's knowledge. Of course it’s just a small amount of votes, not excessive fraud!

Zhang Pingan had been staying in the office of the director of the Variety Show Bureau for more than half an hour. The directors who came to see the director were very surprised to hear that Zhang Pingan had been there for more than half an hour. After all, the only one with top-level capabilities like Zhang Ping'an could chat with the director so cordially.

You must know that Zhang Pingan gave their TV station a female rap program produced by him. Although Zhang Pingan was the producer of that program, he received any share of the program. And how can the TV station not love such a generous producer like Zhang Pingan?

Moreover, Zhang Pingan stayed in the director's office for more than half an hour. Everyone also understood one thing, that is, Zhang Pingan and the TV station may make big moves, otherwise they would not be able to sit in the office and chat for so long. . Therefore, the idle PDs, staff, etc. are all looking forward to taking over the role of executive director of Zhang Pingan's program.

As expected, it didn't take long for the named writers and directors to rush to the director's office. Five minutes later, Zhang Pingan came out of the director's office with a group of people. Those who were not named could only watch with envy as this group of people walked toward the large conference room.

Zhang Pingan has not yet finished the meeting with the program team. Many brokerage companies have already received the news that Zhang Ping'an has started a large-scale production again.

Zhang Pingan came out of the conference room, and just as he opened the door to leave, his cell phone rang. Zhang Pingan looked at the call from FNC representative Han Shenghao, and he answered the phone in surprise.

"Oh, hello, Representative Han, long time no see."

Han Shenghao's cheerful laughter came over: "PD Zhang, are you free this afternoon? How about coming to the company for a cup of coffee? I just have something to tell you."

"The meeting just ended, I don't have anything to do here. Okay, let me come over and take a look. It just happened to be more than a month ago. Seolhyun's results are pretty good, right?"

When Zhang Pingan talked about Seolhyun, Han Shenghao's laughter on the other end of the phone became even brighter: "Hahaha~~ Seolhyun now is more than good. With PD Zhang's hype, Seolhyun is now the most advertised The manufacturer likes you, let’s talk about it when you come, wait until you come!”

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