My Entertainment Circle

Chapter 1081 The Current Situation of China Live Broadcasting

"Hyori's B\u0026B" has officially been broadcast. Although this program is not a collaboration between Zhang Pingan and Luo Yingshi, the program still carries Zhang Pingan's strong personal style: the scenes revealed in leisurely Warm. There is also the quiet life of Lee Hyori and his wife in the first episode of the program. These are programs with a strong Zhang Pingan style.

Zhang Ping'an's style of slow variety shows started with "Three Meals at a Time", where he filmed a return to the ordinary life. Later, "Yin's Kitchen" filmed leisurely scenes in travel places, and this time for "B\u0026B" he filmed The sweetness and warmth in married life. These are a kind of ‘slow life’ that everyone longs for.

Without the busy pace of Seoul, everyone in the camera showed a different smile. Well, except for "Three Meals at Three Hours".

Leisure may be the greatest luxury for modern urban professionals. Because today's young people are really under too much pressure. Car loans, housing loans, love, everything costs money. It's possible that just after receiving one month's salary, all kinds of loans can be cut in half.

The only routine in daily life is "going to work and getting off work". The "love" that everyone talks about is actually a "luxury" activity for migrant workers.

You must know that life is tiring enough, so the program allows everyone to relax. It can be said that the idle lifestyle in the program may give everyone the biggest feeling, which is a kind of surrogate satisfaction.

After the show was aired, it received continuous praise, especially the quiet lifestyle of Lee Hyori and his wife. When the first episode was aired, many viewers said "so warm". Perhaps in the eyes of most people, this is how 'marriage' life should be. It doesn't need too much romance, but it does need a little sweetness. Especially Lee Hyori, who appeared completely bare-faced at home, made everyone feel very comfortable.

Maybe this is the magic power of Lee Hyori! With an average viewership rating of '7%' immediately upon its launch, it became the highest-rated variety show in JTBC's history. As for "Knowing Brothers", which finally broke into the top five, compared to "B\u0026B" planned and filmed by Zhang Ping'an, it is a younger brother among younger brothers.

The chief producer ‘Zhang Pingan’ was once again reported by Korean media. In particular, the ‘slow variety show’ genre he created has been widely reported by reporters. Because before Zhang Ping'an created the "Slow Variety Show", most Korean variety shows were specifically for comedy, or the most common types of interviews and tasks.

And Zhang Pingan put the "life style" into the program for filming, which made fast-paced urbanites feel the blandness and leisure of slow life from the program. It must be said that the programs produced by Zhang Pingan always make people feel Comfortable.

Zhang Ping'an's achievements in South Korea this time have not been reported in the news in China.

After all, only one episode has been aired. After a few more episodes are aired, the ratings of the show on Douban will increase.

There is no report in China for the time being, so it doesn’t matter. Because for Zhang Pingan, the program was originally broadcast in South Korea, as long as there were good results there. As for China...it's not like "RM" was scrambling to grab the broadcast rights like before. Nowadays, some "subtitle groups" just carry it to some niche fans in China. So Zhang Pingan doesn't care whether the show is reported in China, after all, 'hot pot' is the most popular right now.

Zhang Ping'an and Xiaoxiao's group sat at the hot pot table and watched the soup rise. Haidilao's four-color pot bottom was full of charm. The Thousand-Flower Belly in the red soup becomes particularly beautiful when wrapped in red oil. Wrap it in a ring of sesame oil sauce and put it in your mouth. The aroma of the red soup overflows in your mouth and the slightly crispy texture of the Thousand-Flower Belly is just amazing. So satisfied. There is no one among young people who doesn’t like hot pot.

While eating, I listened to them chatting about the current live broadcast situation in China. For those who do live broadcasts, they are now even more diverse. There are more and more types of game anchors, but the number of people watching live broadcasts has dropped.

In early 2017, news broke that an accountant took advantage of his position to misappropriate public funds to reward anchors on a live broadcast platform. The former ‘Internet tycoon’ also fell from the altar. Live streaming, after two bonus years, has gradually begun to decline.

When Yin Suwan and others started live broadcasting in China, it was the craziest time for live broadcasting. It was normal for hundreds of thousands of transactions to occur in one night.

But for the leeks who were cut off by the anchor's routines in batches, their savings were basically wiped out by the routine.

Some ordinary tourists heard the anchor shout, ‘Brother, cowhide! ’ ‘Brother, you are so generous, oh my, I love you~’ Then I got excited and spent 20,000 to 30,000 yuan of my savings in one night. As a result, the next morning, I found that tens of thousands of yuan had not even been handed over, and I felt regretful in my heart. But when the anchor started broadcasting, he said, "Our big brother is here." ’ It turns out he was tricked again.

Tourist leeks have fallen in droves during the two most popular years of live broadcasting. The rich second generation who once spent huge sums of money on anchors have gradually stopped playing this thing after two years of live broadcasting routines.

The live broadcasts in the past two years have left nothing but an increase in the host's 'skin price'. Two years later, in the live broadcast circle today, there are very few people who earn hundreds of thousands a night. Because everyone is not stupid, if I give you hundreds of thousands, what will I get?

He smiled and said: "Really, the popularity of live broadcasts has begun to slowly decline. Recently, I have really clearly felt that there are fewer and fewer gifts."

Zhang Pingan said: "Everything has a 'degree'. Live broadcasting will definitely become more and more difficult in the future after everyone returns to rationality. But you big anchors may still have fixed old fans to let you With an income of tens of thousands or hundreds of thousands a month, it can be said that small anchors are completely miserable.”

Xiaoxiao said: "There are many new anchors coming in now. Maybe they heard that our live broadcast is very profitable, but when they come in, they have no talent and no skills. They just chat? It's strange that they are not cool."

Zhang Ping'an said with a smile: "After the platform was sold to the principal, last year, he asked me to come back to invest? In the current money-burning war, why should I come back? Is it a waste of money? The anchor's worth will be 100% higher in the next two years. It has dropped to freezing point, so when you choose to change jobs, the last year and a half is the best time!”

He smiled and nodded and said: "Hey, thanks for the reminder, Brother An. If I have the chance to change jobs, I will definitely do it. By the way, do you know Xu Yunmei, did they go to 'Dragon Ball'?"

Zhang Pingan shook his head and said: "I don't know about this. I haven't cared about the live broadcast industry for a long time. The Korean anchor's contract with our company was only for two years. After two years, I transferred all the contracts to the principal. So I don’t know where you are now. And I have a lot of things to worry about recently, so I don’t have time to care about live broadcasts. By the way, aren’t you going to do live broadcasts today?”

Dining with Zhang Pingan and having a live broadcast are extremely popular. So when Zhang Pingan asked them to start the live broadcast, Xiaoxiao said in surprise: "Can it be started?"

"Open it. I haven't seen the power of the water friends in the Chinese live broadcast circle for a long time. Anyone with a live broadcast account can open it."

It is very convenient to start a live broadcast now. You only need your mobile phone to complete the live broadcast. Soon, Sister Shuilong and Xiaoxiao started their live broadcasts at the same time. The title of the live broadcast is super catchy, ‘Dine with An Geer. ’

Sister Shuilong, the live broadcast effect is good, so when her title was opened, she quickly entered the audience of countless water friends. "Sister Shui Long, you are really having dinner with An Geer. Stop joking. Does An Geer like you like this?"

"Bald man, you actually have dinner with Brother An?"

The bald man turned the camera around and took a picture of Zhang Ping'an. Then he said to the water friends, "You see, I never lie."

Sister Shui Long also turned the camera, and then said to her water friends: "Brothers, did you see? Today I am having dinner with my real brother, where are the gifts? You haven't started yet."

Zhang Pingan smiled and waved to 'Shui Long', motioning for her to take the phone over. She took the phone to Zhang Pingan and sat next to Zhang Pingan, smiling silly at the camera: "You're alive, Brother An. "

The screen was full of 'WoChao', 'Niucha' and 'An Ge'er'... Zhang Ping'an smiled and said: "Hello everyone, friends of Sister Shuilong. After returning to China today, I invited my friends to come out to have a hot pot together. Xiao Have a drink, life is so simple and happy. If you ask me what flavor I miss in China, it is hot pot. Every time I come back from a neighboring country, hot pot is definitely a must-have. What's this steak? It’s the same all over the world, but hot pot is different. After going abroad, hot pot becomes less authentic because most foreigners can’t accept it, so you have to eat hot pot when you come back.”

Sister Shuilong immediately said to the water friends: "Did you hear that? Who said steak? In fact, the taste is similar in every country, only hot pot! Only China is authentic!"

Listening to Sister Shui Long's words, Zhang Pingan imitated Pani's appearance and showed a kind smile. Many male netizens said: "Wochao, Sister Shuilong, you have made a lot of money, isn't An Geer really handsome?" "It is said on the Internet that An Geer is super handsome." "Why do I think An Geer is so handsome as a man?" Brother, it looks pretty good when you smile, doesn’t it?”

Just after the barrage that filled the screen with Zhang Ping'an's handsome words was sent, Sister Shui Long couldn't help but glance at Zhang Ping'an, and then laughed stupidly. "Ah, I found out that Sister Shui Long was actually spying on our Brother An?" "Brother An, the woman next to you is dishonest."

Zhang Ping'an smiled and said to 'Sister Shuilong': "Okay, let's sit down and broadcast first. I have to eat something. It's not polite to let everyone watch me eat."