My Entertainment Circle

Chapter 486 Looking for financial support

In fact, people who work in management companies know that a team cannot be supported by just one person. After all, there are so many precedents, such as Kim Hyun-A, Bae Suzy, etc. They are all the best in the team, but the problem is that their personal careers are developing well, but the team is... in name only!

Now AOA is in a bit of the situation of Hyun-A and Suzy. Choa, the popular member of the group, has released songs with the group, and the results are quite good in all aspects. But the problem is that the TV program is targeting Choa alone. When the program team calls to invite, they directly ask, "Does Choa have time?" If they respond, "Choa doesn't have time, can you let other members come?"

The program team's response is straightforward, "We will think about it." Then when the program is broadcast, it will be EXID's Hani who appears in place of Choa. It's not that their company didn't use resources to push other members to do variety shows, because the company used its connections to promote them to the program, but after that person went to the program and came back, there was absolutely no initiative from the program team to call and invite again.

There are only a few TV variety shows with high ratings on the market, but the range of guests invited to those shows is very wide, and it is not necessary for female idols to participate. There are already many actors who have appeared in talk shows, not only talk shows, but also other shows.

Today's actors, as well as those models who have impacted the market, and the comedians who have recently appeared in comedy shows, etc., have begun to move towards variety shows. There are too many choices of programs.

Maybe in the early 2000s, most variety shows were a combination of variety shows and music shows. Now that the variety show industry has opened up the Asian market, the people invited have become more diverse. The competition in the already small market has become even greater.

Facing Han Shenghao's words that one person can't support a team, Zhang Pingan smiled and nodded: "The times are different now. One person can support a team for one or two years, but after three years, conflicts will emerge within the company and the group. Because the company feels that the investment in others will not be rewarded, and those who have no schedule and are idle in the dormitory every day are impossible not to have a little jealousy in their hearts. If the group is evenly distributed, it's okay, but if it's a personal schedule like S.M., the income is personal, then the conflict will be more serious." Han Shenghao picked up a piece of fish and put it in his mouth. After the fish was swallowed, he said: "That's right. Choa has never stopped her personal schedule since last year. After running commercial performances with the group every day, she has to run some variety shows. We also know that she is exhausted, but we can't find a replacement except asking her to "persist". Choa has heard the agent recommend that other members replace her, but the program team is unwilling. Because the program team thinks there is still a Honey Can replace Choa, if she doesn't go, then the program group will ask for Hani, so what else can we do except "persistence"? "

Zhang Pingan said: "It should be said that commercial performances are more cost-effective than variety shows, right? Just take more commercial performances."

Han Shenghao said: "At the end of the year, we did take a lot of commercial performances,

but isn't this the beginning of the new year? How can there be any commercial performances? So at this time, variety shows are needed to maintain the popularity of artists."

Zhang Pingan listened to Han Shenghao sitting there and complaining non-stop, and he simply said openly: "Didn't the captain of AOA go to the female rap program I produced for M-net? Choa, I also told my agent that she was arranged in "Masked Singer". I don't know what the meaning of Representative Han calling me here today? ? "

"That... I just want to find out about Uncle Hei. If I guess correctly, Representative Zhang knows Uncle Hei, right?" When Han Shenghao said this, his eyes fell on Zhang Pingan's face very focused, and he wanted to see something from the changes in Zhang Pingan's expression.

Zhang Pingan smiled at Han Shenghao and said, "I know what you mean. I don't know Uncle Hei. I only know that he is a very famous blogger in the fan circle. This time, our "Mamamu" did get a lot of attention because of his recommendation, but how can I pay attention to Uncle Hei? I am too busy with my own things in a day. I started preparing for the program a few months ago, and there are three programs, SBS, MBC, and all three programs are going on at the same time. To be honest, I have two brokerage companies myself, but I have never interfered with the development of the company. I just put money into the company and let the representative take the children to grow. Compared with the big boss of the brokerage company, I think I am more like a producer?" Zhang Pingan must not reveal that he is "Uncle Hei" because once this news gets out, it is possible that the account will be completely useless. Uncle Hei's account has always been followed by fans because he never does marketing. He is just like a pure fan who publishes some beautiful photos of idols in "this group, that group", so that everyone is willing to accept him as a "wall-sitter fan". And this time, recommending their own girl group "Mamamu" is a pure marketing method.

Even after Zhang Pingan denied it, Han Shenghao said again without believing it: "You really don't know Uncle Hei? I just want to cooperate with Uncle Hei."

Zhang Pingan said: "I really don't know him. Isn't your AOA developing well? Why are you in such a hurry? This year is obviously the year of girl groups, just take it slow."

After Zhang Pingan denied it again, Han Shenghao stopped insisting, because even if Zhang Pingan knew him, he wouldn't be able to ask based on his appearance. So he responded: "How can we take it slow? There are many girl groups in the AOA model. EXID is following closely, and the current girl groups are gradually starting to follow the 'Sexy' route. If we leave, if two Hanis come out, our AOA’s market share will be difficult to protect.”

"How can there be so many Hani..." Zhang Pingan smiled and stopped. Because he is very clear that phenomena like Hani will not happen again in the future. Cao'e will announce her withdrawal in a few years, but AOA will have grown up by then.

Han Shenghao expressed his worries at this time: "That's not necessarily true. Uncle Black's recommendation position is a bit weird. One recommendation made EXID go backwards. Can you believe it? A group that was about to disband has now become the hottest thing at the moment. Combination. I also know that this kind of thing cannot happen frequently, but... I am still a little worried? After all, Cao'e can't support a combination."

Zhang Pingan stared at Han Shenghao and said, "Then who are you going to recommend to Uncle Hei?"

"Sue Hyun!" Han Shenghao immediately said the name of the person, and then looked at Zhang Pingan with expectant eyes. He felt that Zhang Pingan really knew Uncle Hei.

"Her, it would be faster if she finds a 'financier' to push her from behind." Zhang Pingan said.

"Well... our company has never had a precedent for such a thing." In the beginning, FNC's development relied on two men's groups. The women's group was created after the two men's groups became popular. At that time, their company already had a foundation. In fact, It is rare for companies with established foundations to find financial backers like this.

"It would be nice to break this precedent. Find a big sponsor and guarantee that Seolhyun can be pushed to a position beyond your imagination." After Zhang Ping'an said this, he went to eat by himself, because he definitely didn't want to Will let go of the question about Uncle Hei.

As for solving Seol-hyun's problem, the financial sponsor is a good choice?

Zhang Ping'an knew that Seolhyun would become famous in the future, but it was also because of her endorsement of SK Telecom that everyone said she had a good figure. Somehow, she became popular all of a sudden.

But before Seolhyun endorsed SK Telecom, she was not as popular as Choa. Why did she endorse Telecom? If it is a group endorsement, it can be understood that Cao'e is a popular person in the team, and Telecom invited the whole team for the price of one Cao'e. But it happened to be her personal endorsement!

Telecommunications is a product that all female artists want to endorse, because there are too many branches in Korea. She endorses Telecom (a company that belongs to China Mobile). As long as you go to pay bills or go to some roadside private stores to buy mobile phones, you can see her posters in any business hall related to mobile phones or network business.

This is just like Lee Ji-eun endorsing ‘Jinro’. As long as you enter the restaurant, you can see Lee Ji-eun’s soju poster. The publicity effect that brand brings to the artist itself is very terrifying! Can Kim Seol-hyun, who was not famous at the time, win such a big endorsement? Could it be that SK Telecom is saving costs? But telecommunications is not short of money.

Could it be that FNC, a brokerage company, can use its methods to reach the headquarters of SK Telecom?

If he had a direct line to the telecommunications headquarters, he wouldn't sit down and complain to Zhang Pingan.

If Li Zhien was the spokesperson for Telecom, it would be understandable. After all, her personal popularity is very high, and her agency is a subsidiary of Telecom. But Kim Seol-hyun won a one-year endorsement contract with SK Telecom? A little strange.

Or is it that ‘SK’ is investing in FNC? Planning to speculate in the short term?

Because Zhang Pingan said "gold master", the whole private room became silent. After Zhang Pingan finished eating the food in front of him, he put down the chopsticks in his hand and looked at Han Shenghao and said: "A manager is to leave step by step. It’s the right choice for the company. Once capital is involved, your small company can’t stand the trouble.”

Han Shenghao looked up at Zhang Ping'an and said: "Our company already involves a lot of capital, so I and the artists in our company must make money for those capitalists, otherwise my position as a representative will not be stable."

"The best way to restrain capital involves the entry of larger capital. However, in the eyes of 'big capital', your company is making money too slowly. By the way, how about I invest 20 billion? How about giving me some shares?"

Zhang Pingan speculates that Seolhyun’s endorsement is SK’s attempt to create a short-term wave in the stock market? Because with Seolhyun's popularity, Yoo Jae Suk also announced that he has joined FNC, and the stock price has hit the limit for several days...

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