My Fintech Empire

Facing such a dilemma, the BBA series brands are still discussed no matter what, and there are also netizens who like to make jokes and so on. The worst are the small and small car brands, which are so miserable that no one discusses them.

If BBA is in a miserable situation, it will inevitably have a grand funeral, then the small and small car brands in the Greater China market will definitely be kept secret.

Data from the first quarter of this year showed that the market share of small car brands in Greater China has fallen below 10%. In the past 20 years, after Dongda joined the WTO, the automobile industry has also ushered in a vent. The car brands of the small book series took off directly. By 2018, the market share of small car brands in Greater China reached 30%.

About one out of every three cars sold is a car of the small book series. In the years when it was the most popular, many popular models were in short supply, and even had to be increased in price to buy. How glorious it was at that time.

At that time, whenever you said you wanted to buy a car, there would always be a lot of people around you recommending small car series cars.

It is nothing more than fuel saving, value retention, technology, etc.

Now, in just two and a half years, the market share of Japanese car brands in the Greater China market has been halved and then halved again.

For Japanese cars, the automobile industry is its absolute pillar. It has no resources of its own. It can be said that as long as its automobile industry is destroyed, Japanese cars will be crippled if not dead.

But the worst is the car of the little stick. According to the data in the first quarter of this year, its market share in the Greater China market has fallen below 1%, which is basically to follow the footsteps of Samsung mobile phones. It is already a foregone conclusion.

The former Korean cars were also glorious in the Greater China market. Its highest market share was about 7.35% five years ago. Today, it has shrunk by more than 87% from its historical peak.

Obviously, the era of a big reshuffle is now, and facts speak louder than words.

These foreign car brands are not only being squeezed out by the rising domestic car brands in the Greater China market, but this is just the beginning. Domestic car brands have gradually expanded their strategic layout to a global perspective.

Not only are they being chased and hammered in the domestic market, but they are also being chased and beaten in the global market.

Xingyu Technology, Tongtai Automobile and other companies have officially begun to enter the layout of the global market, and Xingyu Technology's "family bucket" products are ready to go overseas.

Because the time is ripe and the technical aspects are also initially in place.

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"Referring to the sales data of BBA and other brands in the luxury end of the goose market last year, we have comprehensively analyzed and evaluated that our N4 and U4's annual sales in the goose market should be around 30,000 units. As for SCA and SCR, it would be very good if they can each sell 500 units a year."

The person who said this was Qin Feng. At this moment, he was talking to Fang Hong who came to the headquarters of Xingyu Technology about entering the big goose market.

As a new energy vehicle brand, daring to go to the big goose market is either crazy or really capable.

Because the geographical location of the big goose is in an extremely cold high-latitude area, it is very unfriendly to new energy electric vehicles.

Bi Yadi went overseas much earlier than Xingyu Technology, and its current overseas sales are also soaring, but Bi Yadi's sales in the big goose market can't even make it into the rankings.

This is the reason.

New energy electric vehicles are not suitable for the market of big goose, and there is no shadow of new energy vehicles in the top ten sales rankings of the market.

However, the new energy vehicles under Xingyu Technology have to bite this hard bone. The first stop of its official overseas expansion is the market of big goose. Its pure electric models are still not good, but the oil-electric hybrid models are confident that they can hold the scene under the existing technical conditions.

Originally, the oil-electric hybrid model is a temporary compromise product, and the ultimate goal of Xingyu Technology is to make a breakthrough in technology so that pure electric models can also adapt to the extremely cold environment. At that time, the oil-electric hybrid model will inevitably withdraw from the stage of history.

In addition to confidence in its own products, the first stop to go overseas is to choose the big goose market. Another key factor is that Western companies are now fully withdrawing from the big goose market. This time window can be said to be the right time, place and people. It would not have such a good effect earlier.

If it were earlier, the new energy vehicles under Xingyu Technology would be oil-electric hybrid models, and the technical level of the previous generation would still not be able to hold the extreme climate environment like big goose.

Western car companies have given up the market, and Xingyu Technology can only stare blankly.

At this time, Fang Hong said to himself: "The size of the luxury brand in the market of Big Goose is indeed not large. The sales volume in China in 15 days can match that of Big Goose in a year. It is definitely not large in size, but if it can really sell 30,000 units, it will be a hot sale. Don't put so much pressure on it. If it can sell 15,000 units, it will be a great success."

The four major car series under Xingyu Technology are in a state of killing through in the high-end luxury brand market. They have been made into a million-level sales volume car with annual sales. Now the monthly stable sales volume exceeds 100,000 units. Isn't it just 15 days to match the annual sales forecast of Big Goose?

Fang Hong turned to look at Qin Feng and smiled: "The size is not large. Compared with the domestic market, it is a mosquito leg meat, but making money is secondary. Showing muscle and showing off technology is the core."

Hearing this, Qin Feng couldn't help but nodded.

Imagine that other new energy vehicle brands cannot adapt to the geographical environment and extreme climate of Big Goose. Even peers such as BYD and Tesla can't hold it, but only your new energy vehicle under Xingyu Technology can fly in Big Goose's home.

What else can this be but showing off muscle and technology?

Others, whether peers or car owners and consumers, can't help but be convinced. If it can fly in Big Goose, it can basically be driven in any country or region in the world.

But showing off muscle and technology is obviously not the purpose, but a means of publicity, which can better stimulate sales in other markets and deepen the recognition of the brand.

In the end, Fang Hong said concisely: "There is nothing to say. Since the oil-electric hybrid model can hold, just do it."

The matter was finalized, and Fang Hong also left the headquarters of Xingyu Technology.

The first stop for the official overseas expansion was the Big Goose market. As a new energy vehicle brand, Xingyu Technology's products have only one core competitiveness in Big Goose, that is, high-tech experience.

The biggest reason for local car owners to buy Xingyu Technology's new energy vehicles is to experience a series of technological elements that other car brands do not have, such as advanced intelligent driving.

However, the maximum expected annual sales volume of Big Goose is only 30,000 vehicles, which is only the volume of the domestic market in 10 days.

On the one hand, the scale of the two markets cannot be compared. The domestic market size is an order of magnitude different from that of Big Goose. Another factor is that the four major car series under Xingyu Technology will not be cheap when sold in the Big Goose market. To be precise, it is very expensive.

The product itself is aimed at the high-end luxury market, and the price is not cheap. The price of a U4 hybrid model is 530,000 yuan, and it will be more expensive when exported to Big Goose for many reasons.

The first is the depreciation of the ruble, tariffs and tax laws, followed by the increase in logistics costs, and the increase in scrap taxes also forced Xingyu Technology, as an automobile supplier, to increase product prices.

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