My movie scared the global audience to tears

"Pattern! What is pattern? This is called pattern!"

"Damn it! Director Song Qi is so pissed! He donated his billions of income just as he said it would be donated!"

"Eternal Pictures came out to be beaten! Look at them! Look at you again!"

"F*ck! Niu Beer! Just for this wave of donations, I declare! I have become a fan of Song Qilu! This industry needs young people like Song Qi to change!"

Song Qi's operation successfully won unanimous praise from netizens all over the Internet.

Eternal Pictures has also become the target of ridicule on the Internet, and has been verbally criticized by netizens all over the Internet.

But Eternal Pictures seemed to not see it and was indifferent to it.

This made netizens wonder, is it true that Eternal Pictures really doesn’t even want to lose face?

However, only netizens who pay attention to finance know why Eternal Pictures responded in this way.

As a listed company, the so-called pressure of public opinion cannot hurt Eternal Pictures at all. The real reason why Eternal Pictures couldn't help but issue a statement was its stock price plummeting after the market opened on the seventh day of the Lunar New Year.

During the Spring Festival, the stock market in Daxia is closed for seven days as usual.

From the eve of the lunar new year to the sixth day of the Lunar New Year, the market is closed, and the market opens on the seventh day of the Lunar New Year.

In less than two hours after the market opened, Eternal Pictures' stock price fell to the limit, and many investors began to sell Eternal Pictures' shares.

The reason they sold out was because of the bet between Eternal Pictures and Miracle.

If Eternal Pictures chooses to fulfill its bet, it means it will face a loss of more than 5 billion.

Therefore, many investors were bearish on Eternal Pictures and sold their stocks as soon as the market opened.

Under such circumstances, Eternal Pictures issued an urgent statement, throwing Yang Lin out as a scapegoat in an attempt to deceive the bet.

This excuse is of course stupid, and it also attracted a lot of criticism from netizens, but when reflected on the stock price of Eternal Pictures, it turned into positive good news.

Eternal Pictures cheated, which meant that the billions in bets did not have to be repaid. Although it was a bit embarrassing, the company's profits were preserved.

As a result, investors regained their confidence and began to buy Eternal Pictures' shares, and the stock price was boosted again by them.

This also caused a strange phenomenon where there was a lot of criticism on the Internet, but Eternal Pictures remained unmoved.

By doing this, Eternal Pictures is using a vivid case to tell everyone: If you are shameless, you are invincible!

Netizens didn't know about it at first, but some netizens who were stock traders posted about this situation, and it was quickly put on the hot search list by interested netizens.

After learning this inside story, netizens were furious.

It turns out that everyone has been scolding me online for a long time, but Eternal Pictures doesn’t care at all!

Such a shameless company is actually among the top ten in the industry?

For a moment, netizens who felt that they had been fooled were really angry.

I don’t know who launched an online boycott campaign against Eternal Pictures, and it was quickly forwarded by angry netizens and became widely known.

"Boycott shameless enterprises! Down with the black-hearted capitalists!"

The boycott became more and more intense.

As soon as the seventh day of the Lunar New Year is over, the annual leave is basically over, and most people have returned to work.

After a new year, all the money has been spent, and they have to go back to the company to work. Many people are holding back their anger and have no way to vent it.

This wave of boycotts hit the target, quickly igniting the anger of many people.

A greedy bet, and if the bet loses, you sell your employees?

For the sake of the stock price, you would rather play bad luck than apologize?

Such unscrupulous companies and capitalists who only have money in their sights should let them remember!

As a result, the boycott began to spread all over the Internet, and even spread offline.

As the event spread, the passenger traffic of all theaters under Eternal Pictures began to drop rapidly, and hotels under Eternal Pictures also experienced a wave of cancellations.

Even on major video websites, the sales of movies produced by Eternal Pictures have begun to decline.

This time, Eternal Pictures finally panicked because its stock price began to fall again!

In the capital market, investors never consider any emotional factors. The only thing that can impress investors is the return on investment.

The previous stock price decline of Eternal Pictures was due to the risk of reduced profits. The reason for this decline is naturally the same.

Compared with movie box office revenue, theater revenue and copyright revenue have been the bulk of Eternal Pictures' revenue over the years.

The boycott by netizens directly affected Eternal Pictures' two largest sources of income, which naturally also affected the capital market.

This time, Eternal Pictures directly gained two lower limits, and the total market value evaporated by one-fifth!

Such a huge loss immediately made the management unable to sit still.

Eternal Pictures held an emergency press conference. Chairman Liu Zhiwei came forward and personally apologized to Miracle Pictures and Song Qi, admitted the breach of contract, and also apologized to netizens, hoping that netizens would understand.

At the same time, Liu Zhiwei also announced that Eternal Pictures will invest 2 billion to establish a special fund for Journey Film to support young talents in the industry.

But taking the initiative to apologize and being forced to apologize are two different things. Such a delayed apology will not satisfy netizens.

Moreover, a 2 billion fund is far less straightforward than Miracle Pictures donating all proceeds from "Kong: Skull Island" in one go.

Therefore, the boycott by netizens has not ended. Everyone demands that Eternal Pictures must donate as much as Miracle Pictures donates, otherwise the boycott will continue.

The continuation of the boycott has also caused the stock price of Eternal Pictures to continue to fall, with no sign of recovery.

In desperation, Eternal Pictures had no choice but to hold another press conference to announce an increase in investment in the film fund. Based on the investment from Miracle Film and Television, it was guaranteed to be no less than the scale of the Spark Film Special Fund.

At this point, netizens finally won the final victory, and Eternal Pictures became the only loser.

During this turmoil, Eternal Pictures' share price fell by 56%, its market value evaporated by more than half, and almost half of its life was lost.

More importantly, Eternal Pictures' market reputation has suffered a devastating blow, and its reputation has been completely ruined.

In early April, the Film Enterprises Association released a new company ranking. Eternal Pictures, which had been ranked among the top ten in the industry in previous years, fell out of the top ten for the first time, and fell all the way to 27th.

Miracle Film and Television, which was founded more than two years ago, broke into the TOP 30 for the first time, ranking 29th, just one company away from Eternal Pictures, which seems quite eye-catching.

Originally, Miracle Pictures had a chance to move up a few places, but because all proceeds from "King Kong: Skull Island" were donated to establish a film fund, its ranking calculation score was much lower.

But Song Qi doesn't care about rankings, these are just false names for outsiders to see.

The real capability of an enterprise is its profitability and nothing else.

Miracle Film and Television is an example. Even though it only ranks 29th in the industry, more people come to its door to send money to it every day than the top 20 companies.

The total box office of "King Kong: Skull Island" stayed at 10.273 billion after the end of the period. According to the share ratio, Miracle Pictures can get more than 4 billion, which is also the revenue of Miracle Pictures for the whole year.

Although the money has been donated, the right to use and manage the fund is still in Song Qi's hands. He just held it in a different way.

From "Apep" the year before last, to "Jurassic Park" last year, and then to "Kong: Skull Island" this year, Miracle Pictures has proven its ability to make money with three consecutive years of steadily rising profits.

The capital market has long been salivating over this piece of fat, and is eager to trick Song Qi into going public immediately and make a fortune.

But Song Qi is not very interested in going public. His latest interest is exercising with An Qin.