My movie scared the global audience to tears

Hua Fangfei's controversy also attracted a wave of traffic to "Resident Evil" in disguise and attracted more people's attention.

But when everyone turned their attention back to "Resident Evil", they suddenly discovered that the pre-sale box office of "Resident Evil 2", which was released immediately afterwards, had quietly exceeded 7 in one day.

100 million!

700 million pre-sales in one day?

What's going on!

The pre-sale box office of "Resident Evil" in a whole week was only over 100 million. The news of "Resident Evil 2" was just released. How come it directly exceeded 700 million in pre-sales?

Not only did the box office increase sevenfold, but it only took one-seventh of the time!

Moreover, if "Resident Evil 2" and "Resident Evil 1" are regarded as the same movie, then the total box office on April 1st has already exceeded the 2 billion mark!

Two billion!

This is a gantry line only available during the Spring Festival!

It is not easy to achieve a box office of over 2 billion during the Spring Festival. Song Qi actually did it in an off-season like April?

When did the off-season have such great box office potential?

Netizens were just shocked by this data, but after thinking about it, practitioners began to put aside their contempt and began to study it with concentration.

In particular, the distribution managers in the distribution circle have collected all the relevant information on "Resident Evil" and begun to sort out, analyze, and review it.

No one has trouble with money. If they can achieve such high box office during the traditional off-season, it shows that they have something unique.

If the reason can be studied and understood, even if it cannot be copied, it will be no problem to get three melons and two dates.

However, after research, the distribution managers discovered that the success of "Resident Evil" was really not due to luck.

First of all, the marketing promotion of "Resident Evil" is very beautiful.

Ever since Song Qi made "Jaws" a hit with his word-of-mouth marketing, he has become quite famous in the publishing circle.

As he succeeded in several subsequent operations, his publicity ability has been recognized by the publishing circle.

After that, many people in the distribution circle began to try to imitate Song Qi's word-of-mouth marketing to promote their own films.

Under their imitation, no one could really restore Song Qi's successful model, but they did achieve some good results.

In the view of distribution managers, word-of-mouth marketing is a low-cost, precise advertising model that not only saves money, but also has a very high conversion efficiency, at least higher than the money-splitting type of publicity that the distribution circle was accustomed to before.

many.

As a result, since two years ago, the distribution circle has regarded word-of-mouth marketing as the only way to distribute, and they wish every movie could be promoted in this way.

But looking back at Song Qi, he voluntarily gave up this highly effective word-of-mouth marketing, and instead turned to the embrace of traditional publicity models and began to spend money on publicity, and he was very willing to spend money.

It is understood that the pre-Spring Festival marketing and publicity expenses for "Jurassic Park" alone reached 280 million yuan the year before last.

The promotional fee for last year's "King Kong: Skull Island" directly exceeded 300 million.

In the end, the effect of the publicity was also obvious. The box office champion during the Spring Festival in the past two years was Song Qi's.

On the other hand, within the distribution circle, although various distribution companies have saved a lot of costs and made a lot of money by relying on word-of-mouth marketing, in two years, they have not even created a hit product, and they can only follow Song Qi's ass.

Have soup later.

This time, Song Qi directly gave up the Spring Festival market and chose to release it in the off-season in April. This operation was not understood by the distribution managers.

But looking back now, Song Qi's choice is undoubtedly an extremely shrewd move.

This year’s Spring Festival period should be the most competitive in recent years.

The two super directors Jiang Huai and Lin Yunsheng are just icebergs above the sea, and there is a wave of middle-level directors fighting desperately below.

If Song Qi chooses to release it during the Spring Festival, he will face the two giants Jianghuai and Lin Yunsheng, as well as a wave of eager competitors below.

Of course, Song Qi's strength is not bad. If Song Qi enters the Spring Festival, it's really not certain who will win.

But a good man cannot stand up to a pack of wolves, and Song Qi's new movie is a new theme, so he may not be able to defeat the two super bosses Jiang Huai and Lin Yunsheng, and the probability of winning is only the same at best.

As a result, Song Qi very wisely chose not to release the new movie during the Spring Festival, but in April.

Moreover, since March 1st, Song Qi has been steadily advancing the promotion plan of "Resident Evil", taking things slowly and steadily, and is willing to spend money.

Many distribution companies will control funds during off-season promotions and will not invest too much.

Because as we all know, the box office in the off-season is generally not very good, and spending too much money is just a waste and meaningless.

But Song Qi did not relax the promotion of the movie just because it was the off-season. He spent a total of nearly 250 million in cash and put out advertisements in various channels, and the promotion was very intense.

This scale of publicity funds is enough to fight the Spring Festival, but Song Qi has spent it in the off-season of March.

However, it now seems that Song Qi's strategy is correct.

During the off-season, when there is no big investment at all, big star movies are released, and Song Qi's wave of publicity is equivalent to occupying all publicity channels and covering all audience groups.

If we want to achieve such a large coverage during the Spring Festival, it will be impossible to achieve it without 7 to 8 billion.

But Song Qi only spent 250 million to do it.

Even looking back, no one in the publishing circle feels that they would dare to make such a decision.

And even if they dare to make such a decision, the company will most likely not agree with their approach of throwing money into the water.

Therefore, in the final analysis, the main reason for the success of "Resident Evil" lies in Song Qi!

Song Qi understands the market so well! He also understands the audience so well!

What's more important is that every movie he makes is so exciting and beautiful!

There is no way, this is hard power, the audience is willing to pay for good works.

As long as the movie is good-looking, the crowds of viewers will boost the box office.

If the movie is bad, no matter how much you promote it, the final effect will not be very good.

In addition, it is Song Qi’s exclusive post-production technology. This strength is the key to Song Qi’s films being able to stand out from the crowd.

Countless people in the industry want to find out the secrets of Song Qi's technology, and they even heard that someone bribed the special effects artists in Miracle Post Studio.

But I heard from the special effects artist that they had no access to the core technology at all. Their only role was to use the software provided by Song Qi to create the post-production shots he needed, just like construction workers. After they were done, they had to go through

Second review and revision by Song Qi.

The special effects artists said that the real technology is always in the hands of Song Qi. They are just wage earners working for Song Qi. Except for using the post-production software of "Miracle 1", they are no different from the special effects artists of other studios.

Understand the market,

Will promote,

strong ability,

With exclusive technology,

With Song Qi's control, it is only natural that "Resident Evil" will succeed.

However, even if these reasons can be analyzed, distribution managers cannot replicate the success of "Resident Evil" because they are not Song Qi.

The success of "Resident Evil" can only be a special case, because no one can guarantee that making a movie in the next off-season will also make as much money.

Therefore, practitioners can only watch the box office of "Resident Evil" rise and continue to create its miracle.