My movie scared the global audience to tears

As soon as Song Qi arrived at the company, he went to An Qin's office and told her about the red-haired man who came to her door.

"What? He really went?"

An Qin seemed a little surprised and asked, "Is he alone? Did he do anything?"

"What action?"

When Song Qi heard what she said, he stared at her with some doubts and asked: "You asked me to live at your place, don't you want me to get beaten for you?"

"..."

An Qin was speechless and couldn't help but roll his eyes.

"Wow! I didn't expect you to be such a person."

Song Qi glanced at her sideways: "I just owe you a little money, and you actually found someone to beat me up..."

"Is that a little money? That's more than 100 million!"

An Qin said angrily: "And why should I ask someone to beat you? I don't know that person at all. I asked you to help feed the cat!"

"I believe you, you idiot." Song Qi curled his lips.

"Believe it or not!"

An Qin put on a serious face and changed the topic: "Do you still want the publicity money?"

"I want it!"

Song Qi pulled out the chair and sat down.

"Please tell me a plan first." An Qin casually ordered.

"No, it's only five million. There's no need for any plan. I'll just calculate it for you."

Song Qi started his analysis directly: "With just five million, you can't do much whether you focus on online or offline, so you have to spend your money wisely.

Nowadays, new media promotion costs are very expensive. Take the largest publicity platform, Douyin Short Video, for example. Just for an account with hundreds of thousands of fans, the advertising quotation will be hundreds of thousands, not to mention millions.

A big internet celebrity with tens of millions of followers, five million is simply not enough.

There are also offline ones. Just spreading promotional materials for offline theaters all over the country is not something that can be done with five million, so I think I can give up as appropriate."

Hearing his words, An Qin couldn't help frowning and asked: "If you don't invest money online or offline, how are you going to promote it?"

"It's not that we don't invest money offline or online, but we invest money in the most useful places."

Song Qi explained: "Publishing advertisements on a large scale and brainwashing the audience is something that only large companies with deep pockets can do. We have no money, so we can only find ways to do the most things with the least money."

Hearing this, An Qin became interested. He leaned back in his chair, looked at Song Qi and asked, "Tell me, how can you do the most things with the least money?"

Song Qi smiled, stood up and came to the whiteboard next to the office. He picked up a pen and explained as if giving a lecture: "First of all, the most important goal of advertising is to find target customers. We need to know who is our target.

Customers, so who are our target customers? The answer is horror movie lovers."

Song Qi wrote the name on the whiteboard, drew a circle on it, and continued to explain: "After finding the target customers, we can roughly lock in the scope of the target customers' activities."

"How to lock them?" An Qin was puzzled: "Do you still know where they live?"

"Of course not."

Song Qi explained with a smile: "But I can't determine the scope of their offline activities. Am I still unable to determine the scope of their online activities?"

An Qin finally guessed what he meant, raised an eyebrow and asked: "You mean... the social circle?"

"That's right!"

Song Qi snapped his fingers and started writing on the whiteboard while explaining: "Horror movie lovers naturally have their gathering circles, such as chat groups with the same hobby, post bars, community groups including Pod Movies, etc. If

The results of advertising in these places are much better than in other places!"

An Qin frowned and said, "But these places are basically not allowed to place advertisements. The data backend and administrator will clear the advertising information."

"Of course we can't put it in directly, we have to find a way."

Song Qi explained with a smile: "Let's put it this way! For example, I sent a message in a group of horror movie lovers that the latest horror movie "Jaws" is online! The plot is thrilling and absolutely wonderful. Everyone should go and watch it! If

You are the group owner or administrator, what would you do?"

An Qin didn't even think about it: "I will definitely delete the information immediately. This is against the rules."

"Yes."

Song Qi nodded and continued: "Then what if a group friend who often participates in the group sent a message saying that he recently watched a screening of a very good horror movie, which is so good! The special effects of the movie are terrible

It’s true, there was a great white shark that was so fierce that it almost scared the shit out of him, what would you think?”

An Qin thought for a moment and said hesitantly: "I might be a little curious and want to see this movie."

"Okay, so you became curious and started searching for movie-related information on the Internet. You opened the Tieba forum you often read and the Doupod movie discussion group, and found that there were posts related to this movie. The people who posted the posts were all very ordinary people.

He is an active high-V user, and the discussion below the post is very lively. Many group friends have expressed their desire to see this movie, what do you think?"

An Qin put herself into the situation and said with some excitement: "Then I will definitely be very curious about what is good about this movie, want to join the discussion, and then try my best to find this movie to watch!"

"At this time, you find out that this movie is showing, so you buy a ticket, go in and watch it again, and you find that the movie is really good. What will you do?"

An Qin has watched "Jaws" and knows the quality of this movie. Fans who like to watch horror movies will never be able to resist its charm. After hearing Song Qi's description, her eyes gradually lit up: "I will definitely do it."

Go to groups, post bars, and post in groups, join in discussions, and tell everyone how great this movie is! Maybe you’ll even bring your friends to watch it!”

"That's right!"

Song Qi snapped his fingers and said with a confident smile: "As long as a piece of information is accepted and recognized, it will be regarded as one's own information. People will actively use their interpersonal networks to spread the information quickly. One person can

By influencing at least ten people through social circles, ten people can reach a hundred people, and in a short period of time, tens of thousands or millions of viewers can be reached!"

An Qin listened to his words with surprise in her eyes.

She graduated from a business school, and she could tell that what Song Qi was explaining was an extremely clever advertising and marketing method based on new media thinking!

"Furthermore, because the information comes from people the audience is familiar with, the audience will not resist the information like they resist advertising, and the information will become social information, accepted by the audience, and then spread to more audiences... This is

Word-of-mouth marketing!”

Song Qi wrote the five words "word-of-mouth marketing" on the whiteboard before turning around with satisfaction.

Looking at the big words on the whiteboard, An Qin sighed: "I feel it is more suitable to be called viral marketing."

"You can understand it this way."

Song Qi said with a smile: "But they are still different. The characteristic of viral marketing is to find the explosive point, which can be positive or negative. It is like a double-edged sword, which may soar into the sky.

You may also hurt yourself.

However, the core of word-of-mouth marketing lies in the high-quality value of products and services, so as to achieve a good reputation among the audience, allow the audience to spontaneously promote, and realize the role of marketing leverage.

The former is easy to copy, but the latter is difficult to copy, because anyone can do it by throwing money and making a splash, but not everyone can produce high-quality products.”

"so!"

Song Qi returned to An Qin's desk, held the table with both hands, and said with a smile: "My suggestion is to concentrate on marketing in horror movie-related communities to manage word-of-mouth and audience expectations. Theaters can

First give up the afternoon screenings, which are more competitive, and strive for midnight screenings, and then focus on core cities to create explosive cases. After word-of-mouth builds, expand urban agglomerations and peripheral markets, and go all out to conquer cities and territories! Mr. An, what do you think?

?”

Seeing his confident look, An Qin was a little lost in thought. She had an illusion that Song Qi's eyes seemed to be particularly bright.

"well!"

An Qin sighed and said quietly: "That's how you defrauded me of my money last time."

"..."

Song Qi smiled, looked into her eyes, and said seriously: "Trust me again, this time, I will earn back all my capital and interest for you!"

An Qin pursed her lips, a smile flashed across her lips, and then she pretended not to care and said humbly, "Okay! I'll listen to you."

"Very good!"

Song Qi shook his fist and gave a thumbs up and said: "Mr. An, you are still open-minded! That's interesting! I love you! Damn!"

With that said, he blew a kiss to An Qin.

"Get out!"

An Qin laughed and cursed, picked up the folder on the table and tried to smash it.

"Ha ha!"

Song Qi laughed and slipped out of the office.

Helplessly putting down the folder, An Qin held her forehead, rubbed her temples, pursed her red lips slightly, and muttered: "Oh, I'm going to be cheated to death..."