My movie scared the global audience to tears

This year’s Spring Festival starts on February 13th.

Because of the remote battle between Huang Yongchang and Song Qi, this year's Spring Festival has received widespread attention since half a year ago.

Huang Yongchang's "Mystery of Guns 2" has been promoted since the end of December, and the promotional video has been released long ago.

On the other hand, there has been no movement on Song Qi's side. He only knows the title of the movie "Inception".

But what the public doesn't know is that Song Qi has already started promoting the movie from the moment the project was approved and filming started.

Since you want to hit your personal box office record, you must use all the publicity methods you can.

The online promotion of "Inception" is solely responsible for the team of Xinyu Film and Television.

Since November, they have been marketing and promoting the five tops designed by Song Qi on social platforms in various countries, publishing updates and articles one after another.

[Why is the world’s largest ruby ​​worth hundreds of millions processed into a top?]

[The giant spinning top outside a cafe in Bari has become a check-in spot for internet celebrities]

[Magnetic liquid, revealing the characteristics of magnetic fluid for you]

[Can ceramic tops be made into ceramics? A master of intangible cultural heritage ceramics makes ceramic tops, which are exquisite!]

These topics and articles did not mention any words related to "Inception". They just used this method to implant the word "gyro" in the consciousness of netizens.

This is a kind of information anchor. Netizens will not realize that they have been implanted with information, but when they see or hear information related to tops in the future, their subconscious will let them click in subconsciously.

This subtle and silent publicity method can effectively avoid netizens' aversion to various types of advertising soft articles, and can also achieve better publicity effects.

However, this requires a very strong publicity matrix to achieve this effect of sneaking into the night with the wind.

Xinyu Film and Television has such a publicity matrix, and its scale has reached the first level in the entire industry.

In the past few years, Xinyu Film and Television has fully shifted to the business of publicity and distribution, especially its online marketing team, which has developed quite strong business capabilities.

In the hands of Xinyu Film and Television, we have high-value accounts on various social platforms in various countries, and the total number is tens of thousands.

When these accounts work together and start publicity, the influence they can exert is very powerful.

The current scale of Xinyu Film and Television has been reduced to about one-third of its previous size, and the number of employees has also dropped to only more than 60 people.

However, the profitability of Xinyu Film and Television has increased more than ten times than before, and more than half of the profits are contributed by this publicity matrix.

This is the current soft power of Xinyu Film and Television.

As for offline publicity, Miracle Films naturally focuses on it.

Not to mention the channels of various theaters and escape room stores, some traditional promotional methods, such as bus station posters, building advertisements, city square LED advertisements and other channels, have also been advertised by Miracle Films.

Song Qi also had the rare opportunity to personally lead the team, taking the starring team on several talk shows and variety shows for promotion.

He rarely appears in variety shows, and the audience is still very curious about him in private, which can be seen from the ratings of the few programs he appeared on.

The ratings of those episodes all broke the ratings records of their respective programs and set new records.

While participating in the first talk show, Song Qi also released the promotional video for "Inception".

On the day the promotional video was released, the video was viewed more than 50 million times and became a hot search topic.

The promotional video shows a lot of exciting scenes, including car chases, gunfights, weightlessness, skiing, and also throws out some key information, such as dreams, dream stealing, etc.

But the hot topic discussed by countless netizens is the top that only appeared for one second in the promotional video.

Many netizens said in the comment area of ​​the video that they seemed to have seen that spinning top somewhere and that it looked familiar, but they could not remember where they had seen it.

This feeling of lingering in my mind but not being able to grasp it is very frustrating, like being able to hum a song but unable to remember the title.

Someone posted photos of tops that Song Qi set up at five filming locations, but all the viewers who were troubled by the tops agreed that those were not the tops they had seen.

The top was exactly the same as the one in front of Song Qi in the promotional video, and they even turned it.

This is even more bizarre, because after investigation, netizens did not find that kind of top available on the market.

That kind of top doesn't exist!

Since it does not exist, where did those netizens who said they had transferred it themselves do it?

As the topic grew, it became like a mass amnesia incident. Netizens started @SongQi and asked him to explain where the spinning top came from.

But Song Qi said that he made it with a 3D printer because he couldn't buy a gyroscope that met his needs on the market, so he made one himself.

After getting his response, netizens were even more puzzled.

If that is a unique 3D printed top, then where did the tops that netizens have seen come from?

In fact, Song Qi did not explain the real reason.

In fact, this was a mass amnesia event artificially created by others, and the way he used it was through specially-made GIF pictures.

Most of the promotional articles of Xinyu Film and Television are accompanied by pictures, such as the picture of netizens trying to spin a top in front of a cafe in Bari; the ruby ​​top on display in the Jinsha City Museum, etc.

Those animations were all specially made, and included a frame of the black top from the movie.

The lowest picture speed that can be recognized by the human eye is 24 frames per second. That is to say, as long as the number of pictures flashing in one second exceeds 24, a continuous picture can be formed. This is also the original principle of movies.

Images whose time is shorter than 1/24 second are basically difficult for the human eye to recognize.

However, someone once experimented and found that the human eye can actually recognize images faster than 1/24 second, but only through the subconscious mind.

During the experiment, someone showed the experimenter a video in which a close-up of a Rubik's Cube with a frame rate of 1/36 seconds was inserted into the video.

The experimenter did not notice the picture of the Rubik's Cube when watching it, but after being suggested, the experimenter went to sleep, but most of them dreamed of a close-up of the Rubik's Cube in their sleep.

When they woke up and drew the pattern of the Rubik's Cube they dreamed of on paper, even the color blocks of the Rubik's Cube matched closely.

This is the residue of human visual memory. In other words, those viewers who claim to have seen a spinning top or even spun it themselves are probably because the residual visual memory affected their dreams. They dreamed of the spinning top in their dreams and then mistakenly thought it was reality. Memories of being there.

This was an attempt by Song Qi. He had heard of this subliminal propaganda method but had never tried it before. Unexpectedly, he had used it once and the effect was quite good.

At least those netizens have been intrigued by the spinning top and will definitely go see the movie.

Soon, the new year is coming.

Under the fireworks all over the city, "Inception" officially kicked off its premiere.