My movie scared the global audience to tears
Chapter 357 Differentiation
"If you don't want to change diapers, just find a husband who can get up in the middle of the night to change diapers!"
An Qin hugged Zhen Zhen and teased her with a smile.
"Ouch! Sister, do you think there are good men like my brother-in-law all over the world?"
Xiao Ran had a headache as soon as he heard An Qin's urging for marriage. He quickly changed the subject and asked Song Qi: "Brother-in-law, the self-operated giant screen theater will basically be renovated next month. Do you want to have a trial operation?"
"No, it will be open during the Spring Festival."
Song Qi shook his head and refused.
Xiao Ran reached out and took the biscuits handed over by Zhen Zhen: "There are so many seats, and leaving them empty means losing money!"
"It's worth noting the ticket price in the past few months, and leaving the audience with a sense of anticipation."
"Don't talk about the audience, I'm looking forward to it."
Xiao Ran couldn't help but took Zhen Zhen over again, held her in her arms, and said with a smile: "I can guarantee that as long as the audience has watched our giant screen theater, they will never watch other small theaters again."
The movie is showing.”
"This is our future development strategy, taking the route of quality and high-end products."
Song Qi explained: "With more and more small screens, only a better viewing experience, a larger screen, a clearer picture, and a more exciting story can attract audiences to continue to watch movies in theaters."
"But brother-in-law, let's set a flat fare of 198. Isn't it too high?"
Xiao ranchi asked.
Song Qixiao asked: "Then how much do you think is appropriate?"
Xiaoran thought for a while: "I feel that 98 is about the same."
"Ha ha!"
Song Qi smiled.
"Is there any problem?"
Xiaoran was puzzled.
Song Qi shook his head and explained: "The ticket price during the Spring Festival is over 100 yuan a ticket. If it is 98 yuan a ticket, how will the differentiation of the giant screen theater be reflected?
You have experienced the movie-watching experience in a giant-screen movie theater and know how different it is from the movie-watching effect in an ordinary movie theater. Just for that kind of experience, do you really think the price of 198 is expensive?"
Xiao Ran replied without thinking: "Of course not, just for the movie-watching experience, I think it's worth it for 398,498!"
After a pause, she hesitated again: "I just think that spending two hundred yuan to watch a movie will drive away many viewers."
"Differentiation, you still don't understand differentiation."
Song Qi emphasized: “We are taking a boutique route and must definitely target high-end customers. To put it simply, whoever has money will make money.
Audiences who are willing to spend 198 yuan to watch a movie will never mind spending 398 yuan to buy a snack set.
For them, pricing too low is a disadvantage because it will make it difficult to grab tickets.
Moreover, given the movie-watching experience in a giant-screen theater, if the price is too low, ordinary theaters will not be able to survive. In that case, we will become the target of public criticism.
At that time, all the theater chains will unite to fight us, because they will not be able to upgrade their technology unless we sell it to them."
"That's definitely not possible."
Xiao Ran said without thinking: "What we have is the next generation of technology. If we sell it to them, wouldn't we have no advantage?"
"So!"
Song Qi picked up the tea cup and took a sip of tea: "So our route is to take into account most of the bottom market and at the same time, pick more tips and cut the leeks of the rich. We want to be a luxury product in the film industry."
"Okay! Then do as you say."
Xiao Ran lamented: "As soon as our miracle giant-screen theater chain opens, I am afraid that after next year, the film market will enter the giant-screen era."
"So, you are also creating a piece of history!"
Song Qi smiled and took the kettle handed over by An Qin, then handed it to Xiao Ran.
Opening the lid of the pot and feeding Zhen Zhen some water, Xiao Ran asked: "By the way, Wang Xingren came to see me again and said he had a script he wanted to film. Do you think it's okay?"
Song Qi thought about it for a moment, then nodded and said, "The script he showed me was a pretty standard zombie movie script, but the plot was a bit old-fashioned. I polished it for him and made a few changes."
After the place, it's almost done.
If he wants to film it, just give him some money and let him film it! I guess he also wants to compete in next year's horror film festival. He has enough experience, and coupled with Lin Zhengan's popularity, it should be a problem to try a zombie movie.
Not big."
Wang Xingren originally followed Song Qi throughout the filming of "Mr. Zombie", and has also filmed two popular "Zombie Taoist" films. He definitely has enough experience.
It’s just that the content of the script he wrote is really not that good.
He wrote a zombie story that takes place in a modern setting. The content is that an ancient tomb was accidentally opened during excavation at a construction site, and a zombie was released, causing great loss to all living beings. It was finally subdued by an old Taoist priest.
This story is too straightforward and risks failing to pass the trial.
Therefore, Song Qi directly changed the script into "Zombie Family", turning the zombies into a family of three, and letting the zombie couple enter the city to look for their little zombies. This diluted the seriousness with family concepts and comedy elements, making it easier to pass the review.
.
With Wang Xingren's experience, his script, and Lin Zhengan's popularity, it would be difficult to make a splash on this movie.
With the support of the "Mr. Zombie" movie and the two "Zombie Taoist" web series, Lin Zhengan has become the number one character in domestic zombie movies. Everyone knows the name of Uncle Nine.
Among zombie-themed movies and TV shows, his popularity is unmatched. Last year, he was even invited by Tomyo City to be the local tourism and cultural ambassador.
Just relying on the support of his fans, this movie can recover its investment.
After Song Qi nodded, Xiao Ran said no more and continued to ask: "Yu Shuang wants to film "Fly Man 2", do you need money?"
Hearing this question, Song Qi couldn't help but think deeply.
The reputation of "The Fly" has been quite controversial to this day. There are many people who criticize it, but there are also many people who like it.
Yu Shuang gained a group of die-hard fans through this movie, especially abroad. Many viewers became fans of Yu Shuang through this movie.
This movie is also a powerful tool for the overseas version of Miracle Video APP to attract fans, helping the APP to attract countless traffic.
But Song Qi believes that now is not the time to film "The Fly 2".
The effect of movies in attracting traffic is far less than that of online dramas, and Yu Shuang, a good girl, cannot be trapped in the stereotype of a big fly.
So, Song Qi gave instructions: "Don't rush to shoot "Fly Man 2" right now. I have a web drama script for Yu Shuang next year. I told her not to rush and just wait patiently."
In addition, the content development of overseas APPs must also be deeply rooted in local culture. After all, the culture and aesthetics of each region are different, and it must sink into the local market.
You go back and arrange a meeting with people from the branch to discuss it, come up with an incentive plan for overseas creators, and try to implement it next year."
"good."
Xiao Ran wrote it down in his notebook and continued to ask: "There is also the problem of Xiao Ma's "The Walking Dead Season 6" declining reputation..."
Watching them discussing work, An Qin hugged Zhen Zhen.
In the past, she would definitely have joined the discussion, and maybe even given some of her own opinions.
But now she doesn't want to worry about those things.
Wouldn't it be nice to play with Zhen Zhen for a while when you have time?
Why do you have to be a strong woman?
"Zhen Zhen."
She pinched Zhen Zhen's chubby little face and asked, "Do you love Mom?"
"Love~!"
Zhen Zhen answered with a milky voice.
"Who do you love?"
"Love Mom~!"
"Do you love daddy?"
"Love daddy~!"
"Do you love your mother more or your father more?"
"Love aunt~!"
Hearing Zhen Zhen's words, Xiao Ran immediately turned her face and smiled so hard she couldn't close her mouth: "Auntie loves you too, Zhen Zhen is so good!"
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