My movie scared the global audience to tears

The shooting difficulty of "Jaws" was more difficult than that of "Jaws" because the scenes were more complex, there were more actors, and the shooting speed was not fast.

Filming lasted until mid-December before "Extreme Cold" was officially completed.

If it were an ordinary producer, a film with more than 500 special effects shots and only completed in mid-December would not be released until October of the following year, no matter how soon it was released.

But for Song Qi, the most time-consuming post-production special effects is actually the easiest job.

After filming the scenes every day, he would take time to do some editing and special effects. After the film was completed, he had basically completed two-thirds of the scenes and special effects.

After a closing banquet, the crew disbanded and went back to their homes to find their mothers. Song Qi also returned to the capital with Xiao Ma and others.

After a day's rest, as soon as he returned to the company, An Qin called him over.

An Qin seemed to have forgotten what happened on the set, and was talking to Song Qi about the release of the film in a business-like manner.

Song Qi told her in advance that he was going to use "Extreme Cold" to hit the Spring Festival schedule.

But An Qin didn't want to do this.

There are two reasons for her concern.

First, she was worried that time was too tight and the post-production special effects production was too stressful, so she might not be able to maintain quality and quantity.

This worry was temporarily dispelled by Song Qi's repeated assurances.

But what she is more worried about is the competitive pressure of the Spring Festival stall itself.

The Spring Festival is the most important festival of the year in Daxia, and the Spring Festival period has naturally become the most popular movie schedule in Daxia.

This period alone accounts for one-fifth of the entire industry's annual box office revenue.

The total box office for last year's Spring Festival was more than RMB 50 billion, which is a huge and generous piece of cake.

This period is the gateway for all film practitioners. No matter how high the momentum or fame is on weekdays, if one does not get results during the Spring Festival period, it cannot be considered top-notch.

The Spring Festival is a battlefield for industry giants. All the big companies, all the big directors, all the big names and celebrities are all focusing on this month to make efforts.

There is an unspoken rule in the industry. A scale of tens of billions is the threshold for film and television companies to enter the Spring Festival season. A second-level professional title and a career of one billion in box office are the tickets for directors and actors to compete in the Spring Festival season. No one can compete in the Spring Festival season.

One is a simple role.

Song Qi is currently only a third-level director, and Xinyu is only a small film and television company with a market value of several hundred million. Compared with the great white sharks swimming around during the Spring Festival, they are at best small dolphins.

Therefore, An Qin does not support Song Qi’s idea of ​​competing in the Spring Festival stalls.

What she meant was that it would be best to choose the Qingming Festival after the New Year, which is also a good time. With the reputation accumulated by Song Qi's "Jaws", he should be able to get good results.

However, Song Qi still insisted on being on the Spring Festival show, and An Qin had no choice but to let him go.

In the following time, An Qin and Song Qi began to be busy.

This time, "Deep Chill" will naturally not be released in a single theater.

After the schedule was confirmed, major theater chains began to contact Xinyu.

An Qin personally led his cooperating lawyers to negotiate with representatives of each major theater chain one by one, and finally signed contracts with eighteen theater chains.

After locking in theaters, the promotion of the movie will begin.

Last time, the promotional funds for "Jaws" were only a pitiful five million, but this time, the promotional funds for "Jaws" are more than 60 million.

An Qin invested all the money he earned from "Jaws" and it was considered a last-ditch effort.

With sufficient publicity funds, "Extreme Cold" has launched online and offline promotions.

Xinyu's publicity department has placed promotional advertisements in mainstream mass media such as Douyin Online and Weibo.

Offline theaters have also displayed movie posters and promotional graphics.

However, as the Spring Festival is approaching, all the movies released during the Spring Festival are being promoted, and the promotion of "Deep Cold" is inconspicuous amidst all the bombardment.

Therefore, Xinyu has not given up on word-of-mouth marketing, and has used word-of-mouth marketing as the focus of publicity.

Everyone in the industry knows that half of the success of "Jaws" is due to Xinyu Company's unprecedented word-of-mouth marketing.

This marketing strategy of accurately attacking target user groups and targeting targeted placements allows "Jaws" to achieve the greatest publicity effect with the least amount of publicity funds.

After "Jaws" became popular, many distribution companies issued requests for the company's distribution managers to study the marketing and publicity strategies of "Jaws".

However, after some research, all distribution managers have reached a consensus - the word-of-mouth marketing of "Jaws" is difficult to replicate.

They studied the process of "Jaws" from being pinned to the top of post forums and initiating discussions on pods to finally building a reputation and netizens starting to spontaneously promote the movie. Xinyu only found people to post some posts and put in some web ads in the early stage.

The power of netizens boosted the popularity of the movie.

Of course, there are also too few theaters, resulting in the effect of starvation marketing, but that is just a chain reaction after the movie became popular, and it is not surprising.

As long as the movie becomes popular, hunger marketing will naturally appear. The real difficulty lies in how to make the movie popular.

The reason why everyone thinks that the case of "Jaws" is difficult to copy is because it solved this problem.

Its solution to this problem is very simple, and that is to rely on the extraordinary quality of the film.

After "Jaws" became popular, although there were many comments attacking it, mainstream film critics still held a positive attitude towards it.

The way it creates a sense of fear and foreshadows a sense of expectation is remarkable, and in some places it is even groundbreaking.

Especially its amazing special effects technology. The top special effects team leaders in the industry have privately said that its special effects technology has surpassed the industry for almost an entire era!

With such quality, it can be said that it is inevitable that it will become popular, so many people will say that the box office of more than 500 million is not the box office it should have.

Therefore, the conclusion is obvious.

If it has a good story and superb special effects, it will certainly spread the word of mouth among the audience.

But the problem is, if the story and special effects are good, and conventional publicity methods can also achieve good results, then why bother trying to do word-of-mouth marketing?

Moreover, the reason why "Jaws" can cultivate a reputation so easily has a lot to do with the fact that there are not many good horror movies to watch, and it also has a lot to do with the fact that there are capable filmmakers.

For other types of movies, many high-quality works emerge every year, and movie audiences with related themes have also developed an appetite. Even if they are promoted through word-of-mouth marketing, it will be difficult to achieve the same level of success as "Jaws"

effect.

Therefore, after research, the distribution managers of major distribution companies have all given up on this marketing promotion model.

They reported to their leaders that the marketing success of "Jaws" was only a specific result produced at a specific time and under specific circumstances. Even if the "Jaws" team were to try it again, they might not be able to achieve the same effect.

.

However, what they don't know is that in the social circles of horror movie lovers such as horror movie bars, the same routine as a few months ago is being played out.