The popularity of the Miracle Giant Screen Cinema has surprised colleagues.

You must know that movies are a national entertainment. The higher the price, the lower the market acceptance.

When Miracle Cinema announced that it would set a unified price of 198 yuan for giant-screen movies, all its peers took it as a joke.

Although everyone knows that Miracle Films has exclusive technology, the ticket price of 198 yuan is too exaggerated.

This price is enough for four people to have a full meal in a home-style restaurant, and they can also order a few hard dishes.

It is impossible for ordinary moviegoers to spend so much money to watch a movie that lasts only one or two hours.

However, Miracle Pictures plans to transform all of its self-operated theaters into giant-screen cinemas consisting of giant-screen auditoriums. In the eyes of many theater chains, this is undoubtedly a bad move that will break their own legs.

But since Miracle Cinemas is willing to do this, others have no obligation to stop it. After all, having fewer competitors in the same industry is not a bad thing.

However, after seeing the popularity of the Miracle Cinema Theater, colleagues discovered that things were not as simple as they thought.

Since the pre-sale started on February 1st, there have been basically no remaining tickets for the Miracle Giant Screen Cinema, and they were basically sold out as soon as they were released.

Especially after the first day of the Lunar New Year, all the tickets for the giant screen theaters were sold out in the following period. Even so, many viewers complained that they could not buy tickets and asked Miracle Cinema to increase the number of shows.

This has made many major theater chains who have arranged for spies to go to Miracle Cinemas’ theaters to inquire about the situation very confused. Since when did domestic audiences become so wealthy?

Are you rushing to buy movie tickets worth two hundred yuan each?

Crazy?

Such hot sales have also made major theater chains realize the terrifying ability of giant screen theaters to attract money.

The number of audience seats in an ordinary movie theater is generally between 150-300.

The area of ​​the giant-screen theater is larger, with an average of between 300 and 500 seats.

However, movie ticket prices in ordinary theaters are usually around 20 or 30 yuan. During the Spring Festival, ticket prices will be more expensive, but they are still around 30 or 40 yuan. The more expensive ones are only 50 or 60 yuan, but they are already in the category.

Very few.

But even the most expensive ticket price is only about a quarter of the ticket price in the giant screen theater.

In other words, during the Spring Festival period, one ticket in a giant-screen theater is equivalent to the price of four tickets in an ordinary theater.

In normal times, this gap would be even greater.

In this way, it is equivalent to one giant-screen cinema hall, which can create at least four halls of profit, which is equivalent to a small and medium-sized cinema!

You know, in many third- and fourth-tier cities, the cost of a night's accommodation in a business-class hotel is only about 200 yuan.

But the ticket price for a seat in the giant-screen theater is 200 yuan, and the theater can be turned over every two hours, which is equivalent to 200 yuan for an hourly room.

If it operates at full capacity as it does now, this giant-screen theater will undoubtedly be a cash pump!

This is too scary!

After discovering this, major theater chains couldn't help but panic.

If it operates according to this model, the efficiency of Miracle Films can definitely beat all theaters, which can be called a dimensionality reduction blow!

Ordinary movie theaters have to sell at least four tickets to be able to match one ticket, so how can this be fun?

Fortunately, there are not many self-operated theaters in the Miracle Cinema chain, and each self-operated theater only opens one giant-screen theater. Only a dozen super first-tier cities have giant-screen theaters with all giant-screen theaters.

Moreover, Miracle Cinema Line has not been listed on the market, and there is no way to seize the market on a large scale.

Therefore, there is no need for major theater chains to collide head-on with Miracle Films for the time being.

However, seeing the Miracle Cinema chain making huge profits, the major theater chains are also envious and can't help but want to consider setting up a giant-screen theater.

But after careful consideration, none of the major theater chains could make this decision.

The cost of giant screens is much higher than that of ordinary cinema screens, and without the support of Miracle's unique film technology, ordinary movies may not have as good an effect as "Alien".

Moreover, the current popularity of giant-screen movies is also supported by the Spring Festival. In the off-season, the attendance rate is still unknown. It is not a safe decision to rush into giant-screen movies.

The most important thing is that after analyzing a circle of data, major theaters found that giant-screen movies have not had much impact on the existing movie market. Most audiences still watch movies in ordinary theaters, including Miracle Cinema itself.

, it is also a cinema chain with mostly ordinary cinemas.

Therefore, the giant-screen theater only carved out a new market and cultivated a group of high-net-worth audiences, without affecting the general audience.

However, the major theater chains are still envious of Miracle Pictures' ability to attract a wave of high-net-worth audiences.

High net worth people make the best money!

Those luxury brands can make hundreds of billions of dollars every year just by selling a few bags and clothes, and they rely on the support of high-net-worth customers.

Is Miracle Cinema going the luxury route in theaters?

In fact, Song Qi really planned this.

More is worse than excellence. Since Miracle Films has the blessing of black technology in his hands, it certainly has the confidence to build a high-quality theater chain. Why doesn't he do it?

If you can make money lying down, you can't just sit down and make money. This is Song Qi's goal.

He believes that becoming the world's top boutique theater chain, Miracle Giant Screen Cinemas, can help him achieve this goal.

While tickets to the giant-screen theaters are selling like hotcakes, audiences on major film review websites are also quarreling over "Alien" because of a review by top film critic Ouyang Yu.

In that film review, Ouyang Yu wrote many controversial views.

For example, the similarities between "Alien" and "Jaws", or the alien film aesthetics highly praised by Ouyang Yu.

Especially the latter, after the film reviews appeared, it aroused debate among countless netizens, and related topics even became hot searches.

The core of the debate is naturally whether the so-called heterogeneous aesthetics is established.

What Ouyang Yu considers to be the most aesthetic scenes are precisely the scariest parts of the movie, and many viewers cannot understand his aesthetics.

How can those horror elements that are full of death, sex, machinery, and darkness still be aesthetically pleasing?

However, many viewers agree with Ouyang Yu's point of view. They also believe that this movie is not just a horror movie just to scare people, but also contains many profound thoughts and attitudes in the movie.

On major film review websites, debates about this movie are going on, and the movie's score is also hovering between 8 and 9 points.

This movie is a bit like "Saw". There are many viewers who like it, but there are also many who hate it.

However, most viewers admit that Song Qi's science fiction horror film has indeed successfully opened up a new theme.

Along with the controversy among the audience, the box office of this movie is also rising.

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