This year’s New Year’s Eve falls on February 19th, but as soon as the New Year has passed, the movies scheduled for the Spring Festival have kicked off their promotions.

The first ones to start promoting are some small-production films. There are still more than two months until the Spring Festival, so it is a little early to promote the films at this time.

But there is no other way. The producers of these movies can only try to advance the promotion period as much as possible.

Because the month approaching the Spring Festival is a battlefield for the big bosses. With the little publicity funds they have, throwing it into the market without even making a sound is a complete waste of money.

If the promotion period is advanced by one month, the effect may not be ideal, but it will not have no effect at all.

However, for real Da Lao works, the publicity period begins long before the filming of the film starts, and the publicity before the release is just a concentrated burst.

Just like "Godzilla 2: King of the Monsters", it has attracted the attention of many people since the project was established.

This is the first time that Xiao Ma has officially directed a Behemoth IP movie. Many people want to see if he can sustain this sequel to the "Godzilla" IP after leaving Song Qi's halo.

"The Legend of Shushan" is different from "Godzilla 2: King of the Monsters" in that it is a film co-produced by Butcher Hung and Song Qi. Not only is Song Qi's name written in the producer column, but also in the director column.

Here, Tu Renxiong and Song Qi appear side by side.

Therefore, although we still don't know what the story of "The Legend of Shushan" is, many netizens are full of confidence in this movie and believe that it is likely to become the box office champion during this year's Spring Festival.

The reason is very simple, it is because of the two names Tu Renxiong and Song Qi in the director column.

One of them is a super director of martial arts movies, and the other is the holder of the world box office record.

The quality of the works shot by these two people is absolutely guaranteed.

Therefore, countless netizens are full of expectations for the upcoming Spring Festival.

On February 15th, the pre-sale channel for Spring Festival movies opened, and various film and television companies also tried their best to publicize and build momentum, hoping to sell as many tickets as possible to have a good year.

In the past few days of pre-sale, there is no doubt that "Godzilla: King of the Monsters" and "The Legend of Shushan" have always maintained their lead in the pre-sale box office.

The pre-sale box office of these two movies is very close. The difference is basically no more than 100 million, and they have always kept pace with each other.

Finally, after the pre-sale ended, the pre-sale battle came to an end.

"The Legend of Shushan" won the pre-sales championship with a pre-sale box office of 3.654 billion, while "Godzilla: King of the Monsters" ranked second with a gap of 40 million.

After all, Song Qi's name is more effective. Even though it is a strange new movie, "The Legend of Shushan" still aroused the curiosity of more viewers.

Of course, more viewers chose to watch both.

You can’t miss any of Song Qi’s movies!

Soon, as everyone was looking forward to, the Spring Festival stalls finally arrived.

For children, the only Spring Festival of the year is definitely the happiest festival.

But for adults, such festivals have been held so many times that they have lost their novelty.

Under the pressure of life, there are not many things that can make adults happy. During the holidays, sitting in a movie theater, watching one or two movies happily without any distractions is a rare pastime for many adults.

Liu Hang has not had a very comfortable life this year. After returning to his hometown, he and Shao Yuting were inevitably bombarded by their parents, urging them to make a little man as soon as possible so that the old couple could play with them as pets.

Liu Hang and Shao Yuting are both on the rise, and neither wants to become parents so early.

In order not to listen to the nagging at home, they went out to watch a movie together after the New Year's Eve dinner.

Over the years, many people have developed the habit of buying tickets in advance during the Spring Festival.

And it was Song Qi who encouraged everyone to develop this habit.

After experiencing the hard work of grabbing votes year after year, many people have reached a consensus.

There is no need to grab other people's movie tickets, but if there is a Song Qi movie, you have to buy tickets in advance, because you will never be able to buy them when you get there!

Liu Hang bought tickets in advance, two tickets for "Godzilla: King of the Monsters", and they were also tickets for the giant-screen theater. He quickly grabbed them on the day the pre-sale channel opened.

It was precisely because of this that he did not go out to watch it with the boys at home this year.

Speaking of which, this was the first time they watched Song Qi's movie in a giant-screen theater. They were a little excited after arriving at the theater.

They had tried to grab tickets to the giant-screen theater before, but basically never got them.

Although there are usually low-price tickets, the movies shown are all movies they have seen before. They all feel that it is a bit of a loss to spend tens of dollars to watch a movie they have seen before, so they have never been there.

This year, they accidentally grabbed two movie tickets. After discussing it for a long time, they reluctantly gave up the idea of ​​reselling them and decided to splurge and go see them themselves.

Because only the self-operated theaters under Miracle Cinemas have giant-screen auditoriums, once Song Qi's movie is released, movie fans will crowd Miracle Cinemas to the limit.

However, not everyone comes to watch movies. Many people come to Miracle Cinema without buying tickets because many movie-related activities are often held here.

During major holidays every year, Miracle Cinemas will cooperate with escape room stores to hold offline activities such as role plays and figure exhibitions.

Cosplay activities are the most popular, and movie fans can dress up as zombies, zombies, mumoyin, or even King Kong to participate in offline activities.

But among all the role-playing characters, the most popular one is Spoon Killer.

His makeup is the least difficult and his props are the simplest, but his character design is extremely interesting and is deeply loved by movie fans.

Therefore, in every offline event, you can see countless spoon murderers, some tall and some short, some fat and some thin, holding spoons in their hands and beating each other endlessly.

The first rule of role-playing activities is not to interfere with others. It is definitely not okay to hit anyone with a spoon, but it is okay to hit your own people.

Among such activities, the most lively one is the Spoon Killer Knocking Competition. All the Spoon Killers will fight against each other to determine the strongest Spoon Killer.

The person who gets the strongest spoon killer can get a huge spoon over one meter long, which is very domineering.

But this kind of activity also has risks. Some ruthless people even suffered slight concussions in order to compete for the title of Spoon Killer.

So when similar events were held later, all spoon killers were no longer allowed to bring their own metal spoons, and could only use officially issued rubber spoons.

When Liu Hang and Shao Yuting came to the theater, they saw two "Brother Spoons" standing face to face, "dueling" with rubber spoons, having a great time and laughing.

Shao Yuting didn't understand this kind of second-rate behavior and sneered at it.

But Liu Hang watched it with gusto and had the urge to give it a try.

However, the premiere venue they bought was about to open, and they didn't have time to witness the birth of "The Strongest Spoon Killer".

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