My name is Colani
Chapter 232 Winning over Marina
"Of course I will support you! I will support you! But I don't have the final say on this matter! You will face great resistance!" Carraro made a clear statement.
A smile finally appeared on Hugo's face, "With a wise leader like you, I believe that our Italian football will be more prosperous!"
"I will still find a way to promote this matter. If you are willing to help, it would be great!" Hugo continued, "Mr. Carraro, you are a person who has devoted his life to the Italian sports cause. You should know the benefits of this matter to the Italian league! Look at those big clubs. They have money, but how many young Italian players have they trained?! They are not suitable for young people to grow up. They just buy superstars blindly and squeeze the space for our Italian players!"
"If it is implemented The package sales plan has benefited small clubs. They will not be the opponents of big clubs in the competition for world-class stars, but it has enabled everyone to invest in youth training and allow more Italian football talents to emerge! "
"If our Italian football prospers in the future, I believe everyone will remember your contribution!"
Carraro said with a smile: "Yes, I am in this position just to do more for Italian football! Your suggestion is very good, I will try to convince everyone to accept it!"
Hugo left Carraro's office with satisfaction. Carraro still has influence on Milan. He is originally from the Milan system.
After leaving the Football Association, Hugo took Lu Fan to the headquarters of the New Media Group again, intending to find Julia Bonaparte and Gallando.
Julia Bonaparte is not here. She is not only the chairman of New Media, but also the CEO of Hugo International Investment Company. Of course, it is impossible for her to spend all her time on New Media.
Gallando brought a few young people to meet Hugo. He knew that Hugo was specifically asking about the feasibility of bidding for the broadcasting rights of Serie A and Serie B this time, and whether there is any profit!
Garlando invited many experts to plan this matter, including some marketing talents and Serie A experts. Serie B can be ignored. Needless to say, there is a great possibility of losing money. The main thing to investigate and analyze is the prospects of Serie A.
Garlando can also be called an Italian football expert. Hugo asked the first question first, is it feasible? ! Can we make money in the future? !
"Of course it is feasible. I think this is a good opportunity. Doing so will be good for new media and will make new media get more attention! It is a force that cannot be ignored in the Italian fan group!" Garlando replied.
Didn't Berlusconi expand his popularity by saying that Milan and its TV stations were in his hands? ! Buying a team has additional purposes. There are really few pure ones like Hugo.
"Making money?! Gigi, this proposition is hard to say. This is a risky action, and the future cannot be predicted at all. Making money or not depends not only on our marketing work, but also on whether the Serie A teams are competitive enough. If the competitiveness of these teams is declining, then even if we get the broadcasting rights, losses are foreseeable!"
"And in fact, our expert group's analysis of the situation of each Serie A team during this period is not good. Now you also know that the situation of Parma, Lazio, and Florence may enter a bad state. The bubble of the Italian football economy has arrived! Losing them is a big loss for Serie A. They also have many supporters all over the world! Think about the current economic situation. How many clubs can make big investments?! If this goes on, Serie A will lose its appeal! At this point, it is not optimistic at all!"
There is no shortage of knowledgeable people in Italian football. They are bystanders who can analyze the future of Serie A in an all-round way. They know that Serie A may face strong challenges from other major leagues!
Hugo didn't know much about this. What he wanted was to gain benefits for the club and win the favor of other small teams. As for investment, he didn't consider this issue. After a few more years, he could also spend a lot of money like the Tanzi family and the Cragnotti family.
Now it involves his own business ideas. He cheered up and listened to Garlando's analysis, which sounded very reasonable.
Hugo knew that the owners of the first Serie A had various purposes. Some were speculators like Gao Qi (at least Hugo thought he was a speculator). Taking advantage of the current good situation, they bought the team and resold it to make money; some were like Hugo, who was just for fun, invested when they had money, and lived on when they didn't; some were to expand their own popularity. The Tanzi family and the Cragnotti family were such people. They quickly improved the team's strength by spending money, which also brought benefits to the family, and their business went international.
But these people are engaged in football in the same family-style management as Hugo. Hugo pays more attention to commercial development. The reason for his attention is that he knew the American basketball team in his previous life. They pay much attention to commercial development. The commercial development ability of the American sports industry is very worth learning. Hugo wants to make Trapani a top football brand like them.
Many other clubs do not pay much attention to commercial development, and most of their attention is focused on domestic fans. This is not wrong. After all, it seems that fans in Italy are visible benefits, and few people think that overseas fans are also valuable assets of the club.
Among them is Italy's original overseas copyright contractor National Television, which does not pay attention to promoting the brand value of Serie A. This makes Garlando and others believe that Serie A has a tendency to decline.
Just as Garlando and the others concluded from their investigation, this is actually an adventure. Making money or not making money is a matter of choice. It is difficult to predict and there are many uncertain factors.
After everyone else went out, Hugo was meditating in the conference room, and Garlando sat quietly next to him.
"Two different things!" Hugo thought for a long time and came up with this sentence!
"Uh, what are the two different things!" Garlando asked doubtfully.
Hugo smiled and did not explain, but said to Garlando: "My intention is to set up this sports communication company. I will discuss it with Julia and communicate with Marina Berlusconi, but at present this The participants of this company have not yet been determined! You need to make some preparations in advance. In the future, this company may win the broadcast rights of Serie A and Serie B, and may also involve other sports live broadcasts. In short, it is not necessarily the case. Survive for Serie A and Serie B! You should study carefully how to make money!”
Hugo's conclusion is basically a certainty. This matter will be put on the agenda and will be a major event for the New Media Group. Garlando is not optimistic about such a decision, but he is powerless to object. Hugo's investment has never failed. Now he can only blindly obey.
Hugo did not stay long in Rome. He complained to Carraro, put pressure on the referee committee, and then inspected the New Media Group. The work was over in two or three days.
Then he went to Milan and arranged for Marina Berlusconi. According to the previous resolutions of both parties, any decision made by the New Media Group did not require the permission of the Feiningweishang Group, which meant that the strategic plan of the New Media Group It is all implemented by Hugo and his team. The new media will only carry out all-round cooperation with the traditional media industry under Feiningwester. According to this resolution, Hugo does not need to explain anything to Marina at all, but this time No, the cause and effect relationship this time is to promote Galliani to side with Hugo. Hugo will explain the relationship of interest to Marina and let Feiningwester put pressure on Galliani.
Hugo gave Marina a detailed explanation of what the company would do. He also made it clear that there was no expected profit and everything was unknown, but his final words convinced Marina.
"It is precisely because it is unknown that we have to do it. It is up to people to make things happen, and it is up to God to make things happen. National TV stations can benefit from this, and we can do the same! Don't forget that this is an excellent opportunity to suppress national TV stations! "
This sentence made Marina's mind come alive. National Capital TV Station and Feiningweisi were mortal enemies to a large extent. If it could make the national TV station suffer, if the losses were not too severe, it could be done. .
Feiningwester Group has always been watched by some people. Now most of the shares of New Media do not belong to Feiningwester, but belong to Hugo International Investment Company. So those who try to use monopoly to attack Feiningwester I'm afraid it's hard to be effective, but it can achieve the purpose of attacking national television stations. This is really good.
After obtaining the consent of Marina's interests, Hugo naturally had to put forward conditions. He asked the Berlusconi family to send a message to Galliani that they must fully support the package sale plan of Serie A and Serie B.
Hugo started to explain the story behind it again, but Marina was not interested at all.
"I don't care what your purpose is. I am only satisfied with two things. First, it is good for Feiningwester and can combat state monopoly capital! Secondly, if the company of New Media Group can make profits, it can make Feiningwester Just get the profit!”
"As for the equity issue you just mentioned, I don't mind. It would be better if you can win them over! I also know what kind of agency company Xiao Moji and his gang can set up in the water. We can also set up a sports communication company in the water, specializing in There’s nothing wrong with the Italian league business!”
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