My name is Colani

Chapter 479: Making Money is Justified

"Okay! Okay! Cheer up, hold your chest high! After saying so much, you should understand what I mean. I was not defeated by this defeat, and neither will you. We will come back next season!" Hugo shouted loudly.

"In my eyes, you are still the champions! So the pre-match championship reward will also be fulfilled!" Hugo said in an affirmative tone.

Hugo hugged his players one by one, comforting them with hugs, making everyone's mood gradually better. Of course, the shadow of such a defeat is not something that Hugo can heal with just a few words. Like a wounded lion, these players need some time to lick their wounds.

On the plane back, the atmosphere of the team was also very depressed. Many players put on headphones and said nothing.

However, when they returned to Palermo, there were still many fans waiting for them at the airport, regardless of the fact that it was late at night. The fans shouted Trapani's team name and the names of the players. The players were embarrassed, but finally smiled a little, and forced themselves to cheer up and sign autographs for the fans!

The team's performance in France was not bad. It is hard to say that the players did not work hard, but it is not to say that they reached the top level. After the game, the mainstream European media did not rate Trapani very high, and Toni and Samuel's ratings did not even pass.

Of course, the players are not the biggest scapegoats, the biggest responsibility is Deschamps!

After the game, many European media criticized Deschamps for being much less courageous than in Monaco. The tactical strategy was correct most of the time, but it seemed a bit conservative and disappointing at times, and it never really restricted Barcelona's attack, just like Barcelona did not restrict Trapani's attack.

So in fact, the defensive players on the Barcelona side were not rated well. The highest score on the Barcelona side was Iniesta, who came off the bench.

However, this noise did not last for two days. The most important thing this summer was the World Cup and the phone gate. That was the focus. Many Trapani players were selected for the national team, but before the gathering, these players could get a week's vacation, and they would report later than their other national team teammates.

Musasha and Hugo also started a short one-week trip, the destination was China, they would return to Musasha's hometown, Hugo liked the feeling of being in the countryside, green mountains and clear waters, everything was very peaceful.

He turned off the phone during this week, did not contact anyone, ignored anyone!

Without Hugo, Trapani's work would certainly not stop. In fact, when Hugo was not there, Morek, Giorgio, and Seli could make the full decision.

Moratti agreed to sell Adriano for 35 million, which was an extremely high price. As Hugo told Moratti, this was a win-win deal.

Trapani then started negotiations with Inter Milan. The price of the deal was set, but Rinaldi wanted to ask for a high salary for Adriano. Ballack's high salary signing also made Rinaldi think about it.

What Trapani needs to do is to dispel his request. If everyone has such a high salary, it will be terrible. Trapani is now a team that loses money every year. Tulio is negotiating with Macaron and is also looking for new sponsors.

There is no problem with the jersey advertising sponsor. The original chest advertiser was Morek Construction, which was Morek who gave the money. Now Morek and Franza's joint construction company has become the general contractor of Trapani's new stadium.

Seeing the financial imbalance of the stadium, Morek took the initiative to raise the price. United Construction signed a contract at a price of 75 million euros for 3 years. In the next three seasons, Trapani will receive 25 million euros in chest advertising sponsorship fees each season.

Once this chest advertising fee was released, it surpassed Juventus's Tamoil sponsorship fee and became the highest advertising sponsorship fee in the world football. Sicily United Construction Company also became the focus with this sponsorship fee. The advertising effect is undoubtedly significant.

Of course, those who know the inside story know that this is the club chairman Morek's blood transfusion for Trapani. Zamparini is very disgusted with the old iron's wealth. He complained to the media: "They have money, so they can do whatever they want!"

In the Champions League final, Trapani wore a jersey sponsored by Macron on the highest stage of the Champions League. This was the first time that a team sponsored by Macron was on the highest stage in Europe. Their reputation was greatly boosted. Of course, Macron was happy about this, but there were also things that he was unhappy about.

The year before last, they renewed a sponsorship contract with Trapani. The contract amount was certainly not a mere 2 million euros. After all, Trapani was a top three team. At that time, they paid a lot of blood and paid 10 million euros per year for the unknown Trapani for a three-year contract.

Of course, they are far-sighted, and their judgment is correct. No matter how naughty Hugo is, Trapani's performance has never disappointed them.

However, the contract has not expired yet, and Trapani's business director Tullio has already clamored that the current jersey sponsorship is reasonable.

People's shamelessness cannot be measured by the bottom line. Tullio threatened Macron that he must increase the sponsorship fee, otherwise Macron will no longer be Trapani's priority after the contract expires.

Hugo said to the Macron executives who participated in the negotiations that you will pay in the future, and what Hugo said has become a reality. Macron has not done enough to pay for the future!

There is only one year left in the contract. Macron must start negotiations with Tullio as soon as possible to seize the initiative. At least now they still have the advantage. According to the provisions of the contract, they have the priority to renew the contract.

Nike, Adidas, Puma, and Kappa have all extended olive branches to Trapani. Tullio has long wanted to get rid of Macron. The reason why he is still willing to be shameless with Macron is because of Hugo. Hugo has never been a person who forgets his feelings. Macron was the first to take the initiative to find them to sponsor the jerseys. Although they are a bit stingy, it is understandable when you think about it.

When the season ended, Trapani officially announced that it had reached a new chest advertising sponsorship contract with Sicily United Construction, which put pressure on countless sponsors. Everyone knows that Trapani’s new round of money-making action is about to begin because they are the league champions and because they are the runner-up of the Champions League.

Hugo spent a week's vacation in China. When he returned to Trapani, the first thing he encountered was that Tullio found him and asked him to negotiate with the Colene Fund to increase advertising fees. Tullio's request was really shameless. According to the contract, some sponsors had indeed expired, but some were not about to expire. Tullio was not good at taking action against those who were not familiar with him, and he was really cruel to his own family.

For example, the Colene Fund, the investment fund of the Colene family, had a sideline contract with Trapani that would not expire for another three years, but Tullio was not satisfied and took action against him now.

"No! Tommaso, damn it, you do this, I can't do it!" Hugo shook his head like a rattle. This was too unkind. Hugo had already gotten the naming rights of the new stadium once, and he paid part of the money in advance. Now he went again. Hugo's skin was really not that thick.

Tullio gave up because of this, but some sponsors whose expiration was about to expire were not so lucky to escape Tullio's plunder.

Hugo once wanted to sell some Apple stocks to cope with the club's huge spending, but in fact he was overthinking. With Julia Bonaparte's amazing operation, Hugo International Investment Company has a good annual profit and its market value is increasing. They have invested in many new things in the international field. The previous investment has been effective. They have sold and invested. In short, Julia is a genius who has mastered the balance between profit and development.

So Hugo does not need to sell Apple stocks to raise funds. He certainly knows that now is not the best time. Wait until 2012, that will be the best time.

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