My name is Colani
Chapter 497 Brainwashing Operation
Selli actually has some ideas. After Deschamps went to Juventus, Trapani was very angry. It is not true to say that there is no problem with Juventus. Selli began to really contact Juventus players. Most of Juventus' veterans will not cost much money, but they can bring considerable experience to Trapani.
They want Camoranesi and Thuram. To be honest, this transfer strategy is a bit of revenge. Hugo has no intention of opposing it, but Selli was strongly opposed by the team's head coach Klinsmann.
Klinsmann is not afraid of taking charge of big-name players, but too many big names are a problem. The team cannot have too many big names, not to mention that he prefers to promote young people. Young people are undoubtedly more obedient to him.
Affected by the phone gate, the Football Association and the Professional League have not yet determined the schedule of the new Serie A season, and even the start time is unknown, but this does not affect Hugo and others from doing pre-promotional preparation work.
After settling the coach issue, Hugo spent more time on work. The main job here was to direct the promotion of Serie A broadcasts. At this time, Hugo particularly emphasized work efficiency. He wanted efficiency because of his strict requirements and strong sense of time. A group of people from New Sports and Sports Communication Company were fired, and the whole company's atmosphere changed. Even Garlando was a little ashamed, he was not as "black-hearted" as Hugo.
But it was precisely under such high efficiency and strictness that they did the promotion of Serie A much earlier than other leagues. Every week, a new Serie A special season preview promotional video will be broadcast in the countries that have signed contracts all over the world.
Hugo and his team are not greedy for money. They prefer to choose broadcasters with channels when it comes to broadcast distributors. They are willing to do it for less money or even at a loss. They do more detailed publicity than the Premier League, La Liga, etc., so that many fans in the world have the opportunity to learn more about Serie A.
In Hugo's opinion, people's heads are still a bit stubborn, even the Premier League, which is more commercialized, is the same. They keep saying that they want to expand the fan base, but there are not many specific methods. Hugo's methods are completely borrowed from the brainwashing propaganda methods of later generations.
Anyone who likes sports programs can hear and see the dynamics of the Serie A league every week. Even if there are no games, there are a lot of propaganda and brainwashing about Serie A teams. Hugo took the lead early in the negotiations with various clubs. It can also be said that he deceived many clubs and signed the obligation clauses on publicity.
It is a great advantage for sports communication companies to get support from various clubs without paying a dime for the use of portrait rights, and these teams have not considered so much. The new sports company signed an agreement and asked the clubs to cooperate, and they had to cooperate.
In general, this matter is good for everyone. Hugo told people that the fan base is cultivated in this way, not by word of mouth.
Of course, there is a lot of money behind these publicity. This time, Martina Berlusconi finally stood on Hugo's side and continued to increase the capital of the sports communication company. The shares of many Italian bosses were diluted. The Agnelli family and the Moratti family were not willing to make new investments. Hugo and his team could only do it. After years of losses, they did not believe in the company's prospects.
But Hugo was confident. He had strong confidence in this. Although this business did not rely on his foresight, he should at least know the rules.
In mid-August, the door of Juventus Supermarket was still open, but those who should leave had almost left. Deschamps was not the only one who chose loyalty. Piero chose to stay, Nedved also chose to stay, and another big man Gianluigi Buffon also announced that he would stay with the team and would not transfer away. Some young people in the team, especially their own youth training players, did not intend to leave.
Hugo also had to admire, Juventus is Juventus, it is obvious that they have a unique temperament, otherwise it would be impossible for these players to stay willingly. A champion coach gave up his comfortable position and returned to his old club. Envy and jealousy are the true portrayal of Hugo's mentality.
Of course, there are loyalty and departure. Thuram, Cannavaro, Vieira, and Ibrahimovic left one after another, and Juventus' strength was greatly damaged. However, with the players who stayed, even if they were deducted points, it would not be too difficult for them to be promoted to the first division.
Trapani completed another deal during this period, digging Klinsmann from Bayern Munich and appreciating Schweinsteiger. Bastian Schweinsteiger is a product of Bayern Munich's youth training, but his position in Bayern Munich is not stable. Magath is not very interested in him. This summer, Bayern Munich dug Van Bommel and Ribery. Although Schweinsteiger is a member of the national team, it is Klinsmann's appreciation.
Considering his situation, Trapani has his mentor Klinsmann, Klose and Ballack, he finally agreed to come to Trapani. By chance, Trapani actually had a German gang, and there will be three German players in the team in the new season.
Schweinsteiger is not someone who cannot be let go in Bayern Munich, and this young man has not yet shown enough strength.
The deal with Ballack made the relationship between the two clubs a little stiff, but with the joining of Ribery, the relationship between the two teams has eased a lot. Bayern Munich did not resist sending Schweinsteiger to Trapani. Trapani paid 18 million euros to sign this potential star of Germany.
With the joining of Schweinsteiger, the team has basically completed most of the reinforcements. The forwards have been supplemented, the midfield has been supplemented, and the defense line is still short of an experienced defender on the right. Before the new candidate is reached, Maggio cannot leave.
On the morning of August 21, Trapani Stadium will become the venue for Trapani's games in the Champions League and the Italian Cup in the new season. Today Trapani will also play a friendly match here, and the opponent is Trapani's youth training team participating in the Youth League.
The loyalists of Juventus gave Hugo a little stimulation. Today is actually the game he requested. In the morning, Trapani's senior executives, coaching staff, and players all came to Trapani Stadium. This stadium has a small exhibition hall.
In the history of a hundred years, Trapani has no achievements worth mentioning, but there are some old photos. The Trapani club spent a lot of effort to find these precious photos, and then put their Serie A and Serie B trophies in the showroom.
The first team has never used this new stadium, and the morning is Hugo's brainwashing time.
"Do you know?! A few years ago, there was no grass here!" Hugo stood on the court and sighed to the players around him.
This sentence is more for those players who have not experienced the years of low-level leagues. Many players in the team have actually come all the way from there. Tony and Kameni know what is going on here best.
"You just visited our showroom, it looks shabby! Our team has a history of a hundred years, but we are not famous and have no trophies or honors."
"But this is part of history, we need to respect it and remember it. Since we didn't have it before, now we have to fill the entire showroom with trophies and honors!"
"I have always had a dream in my heart. When people summarize the performance of the world's giants since the new millennium at the beginning of the next century, we can become the team that people are talking about!"
"Why did I bring you here today? I want you to see the empty showroom and listen to us old people talk about the difficulties in the past. I hope each of you will have lofty ambitions and fill the showroom with championships!"
"Not everyone can post photos in the showroom. Only heroes can gain the respect of Trapani and be qualified to let us always remember those who have contributed to the rise of Trapani!"
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