My name is Colani

Hugo gave Corriere dello Sport the opportunity for an exclusive interview this time, not randomly, but because of the things he wanted to talk about, things about Roma, major events that affect Italian football!

"My opinion is that we need to change some concepts. No matter what the purpose of entering football is, it is not important. What is important is that we must have the concept of fan economics!" Hugo sat on the sofa and talked loudly.

Hugo did not come up with the fan economy. People in this field have been studying it for a long time.

Hugo believes that today's Italian football has failed to make good use of the good opportunities brought by football and has not achieved the healthy development of Italian football itself.

"Italian football needs reform. Mr. Rossi, the commissioner of the Football Association, has done a good job. He promoted the professionalization of our B team. This is a good thing for Italian football as a whole. I agree. But the most important thing for each team at the moment is Increase revenue and avoid financial deficits so that the team can develop healthily."

"In my opinion, I think national policies should provide appropriate support. Ms. Rosella, the president of the Roma Club, told me that they want to actively promote the construction of a new stadium. I think this idea is a good one!"

Hugo cited examples, including Premier League teams and Trapani. The new stadium in Trapani has not been completed, but Hugo calculated the expected income for Francisco, which is considerable.

"But it's not important. Many of our teams have not fully tapped the potential of fans, such as peripheral souvenirs, jerseys, etc. We have income from these aspects to attract fans to spend. We must guide fans Establish a concept that watching a football game is like watching a movie, it is a kind of consumption!”

Francesco thought Hugo was too practical and snobbish. The development history of Italian football is no different from that of England. Everyone started from community football. Fans have a lot of emotional investment in football. When it comes to money, there is always So a little uncomfortable.

"Each team should not regard the club as a toy, the owner's toy. I think each of our operators must have brand awareness, for example, brands like Adidas and McDonald's, but their consumer groups are the public, and We are targeting the fans!”

Hugo didn't speak particularly coherently, but Francesco understood what Hugo meant. In Hugo's view, the revitalization of Italian football must first learn to change concepts and increase commercialization, and secondly, he can think about development.

Hugo also made it clear that the government should revise its policy and allow the team to build its own exclusive stadium to enhance the sense of the scene and attract more fans. He fully supports Roma's move to build its own stadium.

Hugo and Francisco talked a lot, piecemeal, but Francisco was getting more and more into the mood. What Hugo said was not systematic, and he was not the first to put forward some of the opinions, but there were also many that were attributed to Hugo. proposed.

For example, Hugo mentioned that our club should keep in line with the times and make a fuss about how to promote our club and develop new fans.

To keep up with the pace of the Internet era, how to do a good job in the Internet economy of the club.

These topics have to be said to be new concepts and new thoughts. After the interview, Mato Francisco praised Hugo.

"Mr. Colleini, you are indeed a rising star in our Italian business community. You have many ideas, which I think are very reasonable!"

"Thank you for your compliment! I really want to do something good for Italian football! What a pity for our political environment. If the government can strongly support the economic development of football, I think maybe this aspect can make a huge contribution to the entire Italian economy. !" Hugo smiled and sighed.

Hugo is going to launch a public opinion offensive this time to build momentum for various football clubs, so that everyone can get the opportunity to build exclusive stadiums as soon as possible.

The two people looked at each other and smiled, shaking their heads in unison. It is difficult to say anything about the Italian environment. Centralization of power is not serious. The key depends on the attitude of the local city halls and city councils.

"I still believe in the future of Italian football!" Mato Francesco said again.

"Oh, by the way! Why don't you consider running for president of the Football Association! Then I believe you can do more things!" Francisco said.

Innocent! Even this family is naive sometimes? ! Hugo couldn't help but laugh, obviously this was not a good idea.

"In fact I think I would have done a lot more if I wasn't in the chair!" Hugo shrugged.

"Why?!" Francisco didn't understand.

Hugo smiled and said nothing. After so many years of struggle, Hugo discovered that the chairman of the Football Association is actually a very thankless job. Everything he does will be questioned. However, as a strong force in Italy, Hugo's position is much more transcendent.

To put it simply, it is much easier for him to be a weakling than it is for him to be a weakling as the chairman of the Football Association. Making a mistake in the position of chairman can easily cause the loss of prestige, but Hugo will not do that. He always appears as an opponent, and it is not easy for him to fail. No big deal.

They tried to overthrow Carraro that year, but failed. However, he only became a laughing stock for a while, but it was not easy to fall. But Carraro was different. He was affected by the Calciopoli incident, and he wanted to come back to Bimoji. It’s all difficult!

The current Football Association Commissioner Rossi has a relatively weak foundation in Italian football circles, and it is easier for Hugo to do business with him, so Hugo does not want to take the position at all.

"Why am I so cunning?!" Hugo couldn't help but want to praise himself.

Francisco would not understand. He is older than Hugo, but he has experienced too few struggles.

It is a great honor to be interviewed by Hugo. You know, Hugo was not so easy to interview at the beginning. Matto Francesco returned to Rome and quickly sorted out the interview records, concocted a dialogue-style interview news, and published it immediately.

Hugo's interview caused a strong response in the football circle. Football people don't care much about Hugo's derogation of everyone. They care more about what Hugo said about making money. Hugo's summary seems to tell all bosses that football is actually very interesting and everyone can make a fortune together.

Rosella Sensi said in an interview: "I think Gigi has spoken the voice of all of us. Our environment needs to change. Our stadium attendance has been declining in the past three seasons. Why do fans stay away from the stadium? Because our environment is getting worse and worse! We need to build new stadiums and attract fans with a good on-site experience!"

It is clear that Italian football is declining, because everyone feels that income growth is too slow, and some teams are even declining. Of course, it is impossible to say that it comes down to the stadium as Hugo and others said, but they all said that the purpose is to start the first and most important step of reform.

Many teams have called on the government to relax policies and stimulate the development of the football economy. Hugo is right. We can also create a lot of benefits for the country.

The winter break of the league is fleeting, and the second half of the league will start soon. This is not quite accurate. In fact, the last round of the first half of the league has not been played yet.

The 19th round of the league is the first round of the league after the winter break. Trapani will face the challenge of Milan at home. This is a highlight and very eye-catching.

Hugo hadn't played football for a long time. One day before this game, Hugo invited Lu Fan, Perotti and others to go to the training ground to exercise.

Trapani had already resumed training. Hugo and his team came to the training ground after the afternoon training. It was already late. The administrator of the training ground looked disgusted. If the players wanted to stay and train alone, they wouldn't say anything, but Hugo and his team came to play football, so the administrator naturally disliked it. You know, the management rules of the training ground do not allow outsiders to play football here.

The administrator disliked it, but there was no way to say it. Anyway, it would be useless.