My Return to Life

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On the other hand, only 799 yuan, the excellent smartphone Redmi 1, which can be called the flagship configuration, has made countless people in China want to change their minds.

It's been 4 years since the first iPhone.

The wind of smartphones has blown from big cities to small cities, and even some rural areas.

There were already many people eager to try.

It's just that either the price is too high, or the Meizu MX is so good that you will never be able to buy it in line;

Either Xiaomi, you have to grab it every week!

Then there is the group of students who are most curious about electronic products, and the salaried people who have just entered the society, and their spending power cannot reach this level for the time being.

And mobile phones like Redmi 1 have reached this broad audience in the form of dimensionality reduction strikes.

The first batch of users who got their mobile phones also published their own experience through the Internet.

"Two words, easy to use!"

"In a word: I can't believe this is a 799 machine!"

"I can actually tease Xiaosnail face to face one day?"

"Redmi changed all my views on thousand yuan phones!"

"..."

So, a week later, at 10:00 a.m. on August 23, when Xiaomi’s official website fully opened the sale of Redmi 1, Xiaomi’s website was once paralyzed.

And this week, Xiaomi has sold 850,000 units through daily fixed-point open sales.

That is to say, the so-called fully open sales, the first batch is actually only 1.15 million units that are fully prepared.

At the 36th minute after experiencing the site crash, queuing for payment, etc., the first user clicked to buy and it showed out of stock...

As Fang Nian expected, Xiaomi would be scolded whenever the promise failed to be honored!

Because Xiaomi's open purchase has long been rendered by the media as hunger marketing.

About 10:50.

The topic #小米playing monkey# became popular on major social media sites.

Fang Nian, who watched the movie all the time: "It deserves it! Hurry up, scold Lei Jun!"

"..."

Under the pressure of public opinion, both Xiaomi officials and Lei Jun himself had to release news through social media platforms.

Expressed apologies to users, as well as mistakes in underestimating the market and so on.

"I'm very sorry, although Xiaomi has overestimated the sales of Redmi 1 as much as possible and made as much preparation as possible;

It still fails to satisfy the love and enthusiasm for buying Redmi mobile phones from all rice fans. "

"..."

"Although we have found in the past week that the buying enthusiasm of all Mi Fan friends is very high, we still did not expect the total inventory of 1.15 million units in the background to be sold out within 36 minutes."

"..."

"Xiaomi will work hard to coordinate the foundry to increase production capacity and ensure the normal opening of sales from tomorrow."

"Once again, I would like to express my deep gratitude to all the rice noodles friends, and I am also deeply sorry that all the rice noodles friends did not succeed in purchasing as soon as possible."

"..."

Lei Jun himself also spoke out via social media.

"Xiaomi is a child under two years old. His shoulders are very weak and his background is shallow. This time the inventory consumed a lot of cash. To be honest, I didn't expect Redmi 1 to be so popular."

"..."

"Please stay safe, Mi Fan friends, Xiaomi is already trying its best to coordinate."

"..."

Whether it is Xiaomi official or Lei Jun himself, it is the old Versailles!

This wave, this wave, is full of oil.

In just a few days, the cash flow was completely returned, and the confidence was regained all of a sudden, and I dare to say that the sale will be carried out normally!

Fang Nian also knew that Lei Jun was far from being an indecisive person like Huang Xiujie. With his reminder, he might have adjusted the production capacity overnight.

In addition, only 1.15 million units were released this time and they were not sold, which shows that there are certain arrangements for the follow-up.

At least 2 million stockings were completed before the press conference. It has been seven or eight days since the end of the press conference, and the production capacity in these few days has been 600,000 to 700,000 units.

Fang Nian still agrees with Lei Jun's business methods.

Now that he agrees with small profits but high sales, first deepen the entire brand layout and not seek too high profits, Lei Jun will not just apologize online.

Do Versailles.

…………

…………

Fang Nian was humming a little tune, and Fang Xin, who had just returned from the summer camp, approached "sneakily".

She secretly picked the last few peaches from the peach tree in the yard.

As if asking for credit, he handed one to Fang Nian.

Fang Nian still gave Fang Xin a mobile phone after taking the 'ridiculously expensive' peach.

Idle is also idle, Fang Nian skipped Xiaomi’s collective Versailles, and paid attention to public opinion reactions to different things through the Internet.

First of all, it is not surprising to find that the Redmi 1 has been on the market for more than a week, and the big pepper has suffered a devastating blow.

Pepper does not have a long-term plan like Xiaomi.

There is no depth of corporate strategy.

He didn't even make any tricks on his own website, and only sold it through the e-commerce platform.

Sales have plummeted in recent days.

According to incomplete statistics, the daily sales volume on the Jingdong platform has dropped to less than 300 units.

You must know that it was also a brand that sold hundreds of thousands of dollars a month at its peak.

Secondly...

The reputation of Big Pepper has not been very good.

Although Nuwa Lab's nwMS certification compulsorily raises their brand's supply chain selection, the quality control is still not very satisfactory.

The price of 799 for Redmi 1 can almost be said to be the last straw that crushes Pepper.

"In the smartphone market that is not very competitive, with so many resources, Zhenpei Pepper is still doing so badly!"

This is a comment that Fang Nian saw when searching for information about Dajiali.

Appropriately.

Fang Nian also shook his head a little bit: "If you say this, you can be considered as a tool person in Nuwa's laboratory very seriously, but I can't get away with it too much."

"Nuwa MindOS 3.0 is the first to be launched on its original home, and it is still a free upgrade."

"..."

At the end, Fang Nian muttered: "According to the original development, Wang Xiaoyan should continue to do it, but someone else would probably want to sell and leave at this time."

Of course, the mobile phone series of Big Pepper will not be completely cool.

Then launch the new machine and it's over.

The main reason is that there is no R\u0026D investment in Yuxin, and their approach is very interesting:

With Qualcomm's solution, find a mobile phone R\u0026D company to solve everything by ODM.

The difference between ODM (Original Design Manufacturer) and OEM (Original Equipment Manufacturer, commonly known as foundry) is that the latter is only responsible for production, while the former can complete itself from design to production.

In other words, Yuxin is to buy a suit from Qualcomm, then find a factory to design and produce it, and finally put a big chili brand on it.

To simplify, it is equivalent to one operation in Yuxin: OEM.

As for why Fang Nian is willing to invest in Yuxin, it is also very simple:

People come to the door to be a tool person, and there is no reason to refuse.

At the beginning, it was more difficult for the Nuwa Lab to coordinate the members of the Nuwa Alliance than arranging language letters to cooperate.

It can only be said that business is like this, and many things are nothing more than the exchange of interests.

"..."

Through the public network space, Fang Nian also found that the listing of Redmi 1 also had a certain impact on several mobile phone manufacturers including Oppo and Vivo.

In the past few months, Xiaomi has gradually improved the scope of logistics and distribution through different cooperation.

It can affect offline-based sales through a certain amount of online sales.

As for Mi Home, which has already opened, it has little influence for the time being.

Regarding this, Fang Nian smiled slightly: "The Redmi Project is a catfish deliberately put into the market."

Redmi 1 can eliminate more than copycat phones through the "dynamic balance of demand and supply".

Also includes everything that should be classified as e-waste.

Forcing far-sighted businessmen have to make further efforts to transform.

As for those without vision, they can only be eliminated by the market.

This is also an important reason why the above is trying to promote Xiaomi to optimize the domestic industrial chain and drive the development of the domestic industrial chain.

Promote first, then integrate, then upgrade, improve, and finally catch up or even overtake!

From the domestic market, Fang Nian thought of the overseas market.

"The leading edge of Nuwa MindOS needs to be more comprehensive in order to plan the outline of deep cultivation inside and going out to sea..."

"There are shortcomings in every aspect, lack of time and massive funds, smooth capital and financial circulation is also the top priority..."

When Fang Nian planned the long-term development strategy of Frontier last year, he knew very well that Frontier could not support this place in a short period of time.

A large industrial chain costing tens of thousands or even trillions of dollars is not something that young frontiers can leverage.

Therefore, after establishing the Frontier Angel brand, Fang Nian used it many times to organize meetings, unite various capitals, and lead the establishment of the influence club, which was a step-by-step preparation.

Fang Nian is still willing to practice some of the core ideas of the great leader.

For example: unite all forces that can be united.

"..."

…………

Browsing the information in the public cyberspace, Fang Nian's attention was suddenly attracted by a title.

The key word is: '91 Assistant'.

The corner of Fang Nian's mouth raised unconsciously, and he let out a "tsk~".

Slightly meaningful.

Li Robin's core strategy on 91 Wireless is to buy time with money.

There is nothing wrong with this strategy in theory, at least on paper it has been very successful.

After the 91 Wireless acquisition was completed last year, the share price of Xiongchang immediately skyrocketed. On paper, Xiongchang has earned more than three US$1.1 billion through the rise in stock price.

This year, Xiongchang's share price has risen to the point where it finally surpassed Goose Factory and became the number one in China's technology stock market.

As a result, Li Luobin has been on the throne of China's richest man in some rankings in the past few months——

This is also the reason why Mr. Guan Qiuhe Guan only said that he is the richest woman, not the richest man.

After all, after entering 2011, the operation strategy of Dangkang Games has undergone major adjustments, from the previous high-profile expansion to low-key expansion, and the inside and outside.

In contrast, the revenue growth of Dangkang Games, changes in shareholder wealth, etc. have become unclear.

Because Dangkang game is not listed yet.

In the news of the company, except for the quarterly activity of the Dangkang Public Welfare Fund, there is nothing else.

It was like losing all strength at once.

If it weren't for the Dangkang game platform, the game quality and word-of-mouth would remain high.

Even gamers should forget that Dangkang Games is a giant game company that wants to compete for the number one domestic game market share.

And all the big news of Dangkang Games this year have been kept quiet because of the change of operation strategy.

For example, Dangkang Games has major infrastructure projects in Shencheng, Luzhou, and Guiyang at the same time.

Among them: the headquarters industrial park in Shanghai is expected to be completed in the first half of 2012.

The Luzhou core R\u0026D center will be completed by the end of 2011.

The first phase of Guiyang large-scale data center will be completed by the end of 2011...

"..."

Thinking here and there in his mind, Fang Nian finished browsing the content of the message with his eyes.

It can be regarded as a complaint type of content, expressing dissatisfaction with the extensive advertising and extensive ranking of 91 assistants.

After 91 Wireless was taken over by Xiongchang, Xiongchang quickly dismembered it.

First, a number of executives were airborne.

On the product line, except for the name of 91 Assistant, which has not changed, several business modules have been merged by similar products of Xiongchang, and there is not even a name left.

This is nothing new.

After all, Xiongchang acquired 91 Wireless to improve its layout at the entrance of mobile Internet traffic.

In addition, 91 Wireless itself also has internal problems, even if Fang Nian tried his best to help through Guan Qiuhe, it is still inevitable that some old debts will never be resolved.

Therefore, since Xiongchang took over last year, it has introduced the bidding ranking that Xiongchang likes to use very much on the core product of 91 Assistant——

This thing has greatly promoted the development of the domestic SEO (search engine optimization) industry in a simpler direction: throwing money.

In short, Xiongchang's strategy itself is to exchange money for time. After buying a ticket for the mobile Internet, Xiongchang's approach is to go fishing in the wild.

Judging from the development in the past few months, even a senior capital like Neil Shen thinks that Li Robin got a good deal with the previous year, so he made a good deal.

I also think that all the cooperations that Fang Nian participated in have a win-win philosophy of making money together.

After all, the stock price of Xiongchang has skyrocketed, and 91 Assistant is firmly seated on the throne of the third-party application distribution platform, unrivaled.

To be honest, Fang Nian didn't know how he couldn't hold back his smile when faced with Shen Neil's sincere and earnest expression.

In order to maintain his own personality, Fang Nian even completely allowed Xiongchang to "pollute" Nuwa's MindOS system.

Let Xiongchang go to lobby various mobile phone manufacturers to pre-install 91 Assistant and Baidu Mobile Assistant on all MindOS devices when they leave the factory.

Let it carve up the market share of MindOS's own application store.

but……

Fang Nian knew very well that the ticket Xiongchang bought had begun to expire.

Whether Apple will soon be able to use the AppStore without jailbreaking, or the gradual improvement of the MindOS app store system;

Or Android is gradually losing market share in the Chinese market.

All mean that Xiongchang's layout at the entrance of mobile Internet traffic is heading for failure.

Such accusatory posts are of course irrelevant.

The most important thing is that Xiongchang's peak in the mobile Internet era is about to pass, and there is still no way to get started.

Fang Nian, who was a little downhearted, turned off the computer, and sighed pretendingly: "Fortunately, the Nuwa Lab MindOS app store development team didn't know the inside story, and didn't know that my boss was holding back."

"..."

…………

In the middle of the afternoon, it began to rain again in Shencheng.

The weather in Shanghai is almost full of wind and rain throughout August, hot and boring.

Fang Nian greeted him, then grabbed Fang Xin who had been playing the game for an hour, and went to the study to practice calligraphy together.

"Come, write "Mencius Gaozi II Fifteen" with me"

Fang Xin answered honestly, "Oh."

Then I sat down meticulously, spread out the rice paper, washed the brush and ink; concentrated, and then wrote.

After finishing the fourth grade, Fang Xin already knew a lot of characters, and the calligraphy teacher invited to teach the characters she didn't know. Of course, she didn't understand the meaning of many characters.

But it doesn't matter, after reading the book a hundred times, you will see its meaning, and you will understand it sooner or later. ①

Fang Nian's handwriting has no rules, it cannot be said to be self-contained, it can only be regarded as good handwriting among ordinary people.

But much faster than Fang Xin.

Fang Nian just finished writing "Death in An Le Ye", and Ms. Lin Feng sent it over with a ringing mobile phone.

Because of the sudden noise, Fang Xin messed up a word, so he looked up at Fang Nian.

Fang Nian glanced lightly.

Seeing this, Fang Xin sighed vaguely, then honestly crumpled up the rice paper and threw it into the trash can, rolled out a new one, and rewrote.

"..."

After leaving the study, Fang Nian took the mobile phone from Ms. Lin Feng's hand, looked at the number, and said, "I'm still young, so I don't meditate."

Lin Feng took it seriously: "It's really not as single-minded as you were when you were a child."

"..."

At this time Fang Nian connected the phone: "..."

-

①: At the beginning of this volume, it was mentioned many times that Fang Xin would be sent to study abroad. Powan thought it was very, very obvious to tell everyone that it was an ambush, but many people didn’t understand and spoke badly;

Now say it again, this is an important foreshadowing, a foreshadowing, a foreshadowing, a foreshadowing! As for why we must do this, we will talk about it later.

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