My Side Job is a Trader
Chapter 342 Great changes in the film and television industry
As the scale of the Matrix grows, so does the influence of the Matrix Group.
In the entertainment, film and television industry, even leading companies have a market capitalization of only tens of billions, and their asset scale has already exceeded 100 billion. For these companies, there is no doubt that they are giants.
Although Ruihua Film and Television has developed well, it is not the number one in the industry after all, so Li Shenghua thought of relying on the behemoth Matrix to develop Ruihua Film and Television into the number one existence in the industry. This is his lifelong goal.
That's why Li Shenghua allowed Matrix to buy the shares of Ruihua Film and Television without worrying about it. After all, Matrix's reputation is one of the best in the entire investment circle. Matrix will never control the company it invests in unless there is a serious crisis in the company's management team. Default.
It is precisely because of the strong and powerful matrix as the backing that Ruihua Film and Television could give up the way of making money quickly, and resolutely risked the company's loss and carried out a series of reforms.
The final result is naturally good. Although the company's revenue has dropped significantly, the company's reputation is getting better and better. In addition, Zhang Xin's operation in the stock market has boosted the stock price. For the company's shareholders Said, this is a happy situation.
As the company got on the right track, profits began to rise slowly, and its artists became more competitive because they focused on their respective fields.
With his reputation rising, naturally all kinds of resources also came one after another. Li Shenghua decided to add fuel to the flames, disrupting the entire film and television industry, and taking the opportunity to seize the leading position.
This is why Ruihua Film and Television proposed to the China Film and Television Industry Association to raise the threshold for actors.
Once it is implemented, it means that there is no acting experience or a traffic star who is not a professional background. No matter how popular you are, you cannot directly participate in film and television shooting. This is equivalent to blocking the door for many companies to make money quickly.
As the saying goes: "Cutting off someone's money is like killing one's parents."
As soon as Ruihua Film and Television's proposal was issued, it was immediately hated by some companies and traffic stars.
So some companies and traffic stars secretly discussed and decided to make Ruihua Film and Television uncomfortable, so a popular traffic star apologized to the fans through social platforms in a very aggrieved tone, saying that it was because of a certain initiative , I can no longer act in film and television dramas, which means that I can no longer bring popular works to everyone.
Under the guidance of their idols, those fans started to boycott Ruihua Film and Television, saying that as long as it was produced by Ruihua Film and Television, they would not welcome it.
The topic was once on the hot search, and Li Shenghua held an emergency meeting with a group of directors, and some shareholders expressed concern about the company's stock price.
Li Shenghua looked at Li Xueer, and Li Xueer understood what he meant, so he said, "Please rest assured, my husband is bored now, I think maintaining the company's stock price should not be a big deal for him."
After Li Shenghua was relieved, he said to the director of the agency department: "Vice President Sun, fans are not unique to those people. After you go back, you should also mobilize the entertainment stars under your banner and let their fans initiate a boycott of bad movies. You know, the tolerance level for the rampant bad movies is almost reaching its limit."
Vice President Sun quickly expressed his understanding.
Not long after the meeting ended, artists from the Ruihua department, whether they were entertainment stars or well-known actors, launched fan support groups one after another, shouting slogans to purify the entertainment industry and boycott bad movies.
All of a sudden, the hot search lists on major platforms were taken over by the entertainment circle. It was originally only a matter of the entertainment circle, but as the topic became more and more popular, it also aroused discussions among netizens.
After all, bad movies have been rampant in the past few years, and everyone has suffered from bad movies for a long time, so most people agree with Ruihua Film and Television's approach. The audience is a god of spending money, and they always play bad movies blindly. It's disgusting, except for those brainless fans who will have no brains to support, and in the end they can only entertain themselves, which is harmful to the healthy development of the film and television industry.
Now there are some signs, that is, as long as everyone hears that it is a domestic film and television drama, they don’t even want to watch it, and go to watch foreign blockbusters. Although these blockbusters are particularly boring in terms of plot, they can’t stand the attention of other actors. Post-production Excellent, people's expenses are spent where they should be spent, unlike in China, it is even rumored that traffic stars take more than half of the production costs as salary, one can imagine that the production of these domestic film and television dramas can be so sophisticated where to go.
As the general audience voted with their feet, some companies found something wrong and began to follow suit after seeing the changes of Ruihua Film and Television. Therefore, the film and television industry is now divided into two factions, and Ruihua Film and Television is the lever of the reformers. son.
Because the incident was relatively serious, many ordinary people expressed their support when they learned that there are still conscientious film and television companies such as Ruihua Film and Television in China. Everyone was satisfied, and began to recommend it to people around them independently, forming a tap water effect. With the support of the general audience, it was no different from the millions of black fans who boycotted Ruihua.
Seeing that the stock price of Ruihua Film and Television could not go down, and the works could not be resisted, those people who always wanted to make money were helpless, and they even advertised for Ruihua Film and Television in vain, and they simply stopped their actions, trying to let time smooth everything out.
Seeing that they could not gain an advantage in public opinion, these people began to focus on the major film and television awards again.
There is no need to consider foreign film awards, but some domestic film and television awards can be manipulated.
It is said that capital can change many things. Under the temptation of a lot of money, many domestic awards have lost their original meaning and become a signboard for capital.
Although the real insiders know this, they can't change the power of capital if they speak lightly.
Therefore, except for the Golden Image Award, Golden Horse Award, Golden Rooster Award, and the Golden Eagle Award, Magnolia Award, and Feitian Award for TV dramas in China, all other awards can be awarded with money. This shows that in the entertainment industry, who has strong capital strength , whose voice is louder.
The general public is ignorant of these things, and only knows that some awards sound like they are very powerful. Since ordinary audiences cannot obtain real-time indicators such as ratings, they judge whether a movie is good or not, just by watching the movie whether it has won an award.
Of course, some people say that if you want to know whether the film and television works are good or bad, you can also go to some rating agencies to have a look.
In the past, platforms like Douban may still have some references, but with the massive invasion of the Internet in recent years, the financial masters behind these rating agencies may be these emerging Internet nobles, who let their own families rate their own ratings. The extent can be imagined.
Ruihua Film and Television has also noticed that the opponent is shifting positions, but they don’t pay much attention to some pheasant awards. They just need to ensure that the three major awards in film and television are not manipulated by the other party. The most is to spend some money to hire some writers for popular science Articles to inform the general public of the value of these awards.
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