My singer girlfriend is super fierce

Faced with the olive branch thrown by Ye Zhiqiu, Zhang Yue had no reason to refuse and agreed with surprise.

However, she was still a minor and needed her guardian to sign the relevant contracts on her behalf, which would take some time.

After a short break, the crew of "Tang Detective" continued to shoot intensively.

Now it is late January, and the crew plans to return to China after completing the filming in Thailand in early February.

Meanwhile, in China.

The third animated film of "Shiguangzhiqiu" animation studio, "Nezha: The Devil Child Comes to the World", was officially submitted for review and approved. After it was confirmed to be released during the Spring Festival, it also began to be widely promoted.

Unlike Ye Zhiqiu's previous style of "small and medium-cost" films, the movie "Nezha" has been produced according to the "highest standards" since the beginning of the project.

The best domestic animation team, the special effects production that strives for excellence and even does not care about the cost, plus the unremitting publicity, made the cost of this animated film as high as 500 million yuan.

There is no doubt that this is the most expensive domestic animated film ever produced.

But the huge investment has obvious results, especially under the premise that the first two works of "Shiguangzhiqiu" have already made a name for themselves, many theaters are optimistic about it. After all, generally speaking, the quality of a movie is directly proportional to the production cost, so the negotiation of "Nezha" scheduling is also relatively smooth.

In addition, this time the "Shiguangzhiqiu" studio also announced a blockbuster news.

"Nezha: The Devil Child Comes to the World" will start early screenings in major cities across the country!

As soon as this news came out, the industry was in an uproar.

——Ye Zhiqiu is crazy! This is the first reaction of many people.

The so-called "preview" of a movie is relative to the "public screening", also known as a pilot screening, which usually refers to choosing an appropriate time before the release to screen the feature film in some specific locations.

The time of the preview is generally one to two weeks before the official release. The main purpose of the producer is to use this to test the market's reaction to the film and collect feedback information in order to better adjust the publicity and distribution strategy.

The operation of movie previews is nothing new, but generally speaking, movies released during the Spring Festival rarely choose this strategy.

First, the Spring Festival is one of the most important periods in the Chinese film market, and the competition between films is very fierce. The quality and reputation of a movie are crucial to the box office. If it is maliciously evaluated by competitors during the preview period and affects the reputation and market performance when it is officially released, it will not be worth the loss.

Second, the Spring Festival films are more or less "just-in-need" in nature. The audience group is here. Generally speaking, even if the quality of the film is poor, there will be a large number of viewers watching it, so there is no need to take this risk.

But Ye Zhiqiu did the opposite, and this wave of operations caused a huge heated discussion on the Internet.

"What a mess!"

"I feel like Ye Zhiqiu is taking a risk."

"With the reputation accumulated by "Big Fish and Begonia" and "The Return of the Great Sage", there must be many viewers who want to watch "Nezha". It also happens to be the Spring Festival. Even if the quality of the film is good, the box office should be guaranteed to be 300 to 400 million. But the preview situation is different. If the reviews are not good or it is affected by malicious reviews, the box office is likely to collapse later."

"Nonsense, if I were any other crew, I would definitely join forces to suppress you. I would take down any competitor before the official release."

"The last one who dared to do a preview during the Spring Festival has already failed, with a total box office of less than 100 million."

"I can only say that this wave of operations has only two results. Either the word of mouth explodes, driving a huge box office after the official release, or it will be completely cold without waiting for the release."

"Hahaha, who cares? There just happened to be a show in Yangcheng. As a viewer, I only know that I can watch it in advance!"

Shangjing, a film and television studio.

"Boss! Look at this!" The office door was knocked open, and the female assistant hurried in and handed a tablet to Yang Mincai.

Yang Mincai looked at the screen and saw a tweet on Weibo with the title "Confidence or arrogance? Ye Zhiqiu announced that "Nezha: The Devil Child Comes to the World" will be screened in advance."

Yang Mincai was stunned when he saw this title.

He is the director of the animated film "Tianshi Zhong Kui", which, like "Nezha", is also scheduled to be released during the Spring Festival.

Unlike traditional animated films, the target audience of "Tianshi Zhong Kui" is not just children, but covers all ages from 14 to 40.

In fact, after the success of "Big Fish and Begonia", many investors saw the potential of domestic films. When the box office of "The Return of the Great Sage" broke 1 billion again, all kinds of investors were not calm.

In the past, few people made animated films because the industry generally believed that they were risky and unprofitable.But now everyone has discovered that an animated film can actually earn hundreds of millions or even billions of box office revenue, and they have long been eager to get involved.

All of a sudden, there are many animated films that used to be few in number and invested over 100 million yuan. Unconsciously, the domestic animation industry has changed.

"Tianshi Zhong Kui" is one of them. It can be said that it was made to follow the trend of "The Return of the Great Sage".

For this reason, they also carefully analyzed the reasons for the success of "The Return of the Great Sage" and borrowed many elements from it.

First, the popularity of the original work. Like "The Monkey King", "Zhong Kui" is also a character from a famous Chinese classic and is also a household name. Second, the monster elements in it are perfectly adapted to the deeds of "Zhong Kui catching ghosts, collecting monsters and exorcising demons". Third, it is well-made. The total investment of this film is nearly 200 million yuan, and excellent animation production teams at home and abroad are also invited.

Originally, the two films "Tianshi Zhong Kui" and "Nezha: The Devil Child Comes into the World" were thought to have a box office battle during the Spring Festival, after all, they are of similar genres.

Unexpectedly, Ye Zhiqiu played such a trick.

In the report, the decision to preview "Nezha" was explained, and a wave of analysis was conducted.

"Boss, what do you think?" asked a young female assistant on the side.

Yang Mincai pondered for a moment, pushed his gold-rimmed glasses, and said, "I think it's mostly the former."

"It's said on the Internet that Ye Zhiqiu is a very arrogant person, but in fact this is just an appearance. In fact, he is not conceited. On the contrary, every step he takes is very steady."

"But." The female assistant was puzzled: "Isn't he afraid of being attacked by the crowd for doing a preview at this time? It is very likely that he will be collectively maliciously given bad reviews."

Yang Mincai shook his head and said, "What if it succeeds? The box office potential of the Spring Festival is terrifying."

"The greater the risk, the greater the return. Since he dares to do this, he must have made full preparations and has enough confidence in himself. I really admire him for this. He is bold enough."

"To be honest, the current good situation of domestic animation was created by him's 'Autumn of Light', and we are just following suit."

The assistant nodded, and then said foolishly: "Then...if others give bad reviews at that time, should we participate?"

"Of course!" Yang Mincai smiled slightly, pushed his gold-rimmed glasses, and answered without hesitation.

"Admiration is one thing, but if you dare to show up at this time, as a competitor, if you don't fight to the death, wouldn't it be a waste of a great opportunity?"