My Sister is a Big Star

Being overtaken again... The cruel reality is undoubtedly a blow to Qin Baobao's fans.

I put all my enthusiasm into brushing the album, but in the end I still didn’t overtake it. Being overtaken is not the most desperate thing. I had already caught up with it, but I was overtaken again.

From an operational point of view, Dynasty Entertainment is successful, and it is no exaggeration to say that it is the most successful operation case this year.

It is estimated that before the fight with Qin Baobao, they quickly made countermeasures and used this incident to raise Xu Jiao's reputation to a higher level and the company's reputation to a higher level.

According to this momentum, if it keeps going, maybe Xu Jiao can really hit the front line.

The singer who pulled Qin Baobao down from the altar, this crown is so dazzling.

The corresponding effort is equally huge. It's only been less than a week, and millions of dollars have been invested. What about the later stage?

Operation is not a secret, and people in the industry generally know it well, but the effect is really good.

Some large entertainment companies even held meetings to analyze the success of this operation case.

"Perhaps at the beginning, Qin Ze and Qin Baobao of Tianfang didn't think so deeply. After all, they spend a lot of money to make albums. Unless they are newcomers, few people will do so. Dynasty Entertainment caught this negligence, It was a success in one fell swoop." The marketing director of an entertainment company talked eloquently.

"Then why don't we look forward to Qin Baobao's next album?" The subordinate had a hesitant and questioning tone.

"The same method won't work the second time. Qin Baobao and Qin Ze will probably not take the initiative to fight in the future, and if there are too many times, fools will know it's fake. Advertisers, funders, commercial actors. ....People won't give you a shit at all." The marketing director said: "But this incident can inspire us, and it is a good way to seize the opportunity in the future and step on Baby Qin. There is no hope in music, but what about movies What about TV dramas? Maybe there will be opportunities in these areas.”

Such rhetoric and analysis are very common in major entertainment companies.

But in this atmosphere, a group of trolls suddenly popped up on the Internet, and a kind of speech spread wildly, and then became very popular:

Eris' breasts are padded... Pooh!

Xu Jiao's sales are overwhelming.

Similar remarks have been made for a long time. From the first day the album was released, some people questioned Xu Jiao's album. But it couldn't bear the praise of Xu Jiao's fans and navy, and was soon overwhelmed by the wave of praise.

Later, Qin Ze bought a small amount of water to spread the rumors about the album. With the popularity of the album war rising steadily, everyone did not see such articles every day, not many times, about once a day.

So when the rumors of "Xu Jiao's new album" broke out overwhelmingly, netizens didn't have much resentment and doubts, because it wasn't once or twice.

Xu Jiao posted a statement on Weibo, saying that she did not make sales.

Dynasty Entertainment’s public relations account issued a statement refuting the remarks about sales fraud, and reserved the right to pursue legal responsibility.

in the office.

Qin Baobao called the public relations department: "Let's get some big V numbers on Weibo on stage."

When the order is received over there, it will be executed immediately.

Qin Ze and Qin Baobao waited for Dynasty Entertainment to make a statement. If he didn't make a statement, it would appear that they were singing a double reed.

Let the slap in the face be more violent.

The layout and thinking of this public opinion war in the early stage were thought up by Qin Ze, and the later implementation was left to Qin Baobao.

If you want to join the entertainment industry and manage such a huge entertainment company, you must be proficient in public opinion warfare. This is a compulsory course for my sister.

Soon, a certain Weibo big V posted a long article on Weibo.

"This is a very successful operation case, which has given most of the stagnant singers the hope of breaking through themselves. If they want to succeed, they only need to do one thing: wait for Qin Baobao's new album to be released, and use [狗头] .Thinking that someone has finally risen, or there is a rare Divine Comedy in the world, so I went to worship, bought the album, and listened to it. After listening to it for a long time, that’s it? Broke the myth of Qin Baobao’s album sales? 666, just want to say something : The special effects are against the sky, and the funds are burning.”

There is a meaning revealed inside and outside the words: Xu Jiao has achieved album sales.

Dynasty Entertainment definitely can't let it go, the fans are definitely going to hate it, so...

The flames of war spread here in an instant.

"Oh, that's it, I finally believed it."

"I finally believe it. I've seen it a long time ago. The sales record will be refreshed as soon as it is refreshed? Why can't she, Xu Jiao, go to the sky? The quality of the two albums is better, and people with discerning eyes can't tell?"

"Xu Jiao's behavior is obviously playing fans as fools. I feel that my IQ has been stimulated like never before."

"It's shameless to smell bad, it's so fake."

The two sides were talking all over the sky, and they were full of scolding.

If this big V's Weibo is more about scolding, then another big V who jumped out after him is the real hammer.

Not only did he post a long article, but he also added a few pictures, which contained the truth.

"I have been paying attention to the album sales of both parties from the beginning to the end, and found a very interesting thing. On the night when the album was released, Qin Baobao led the sales volume and was gradually chased by Xu Jiao. But on the second day, Qin Baobao's fans showed great strength, Once again leading Xu Jiao’s album sales, many people may not have noticed this. You can see the first and second pictures. But soon, Xu Jiao’s sales exploded, overwhelming Qin Baobao’s album Go on. The sales of both parties suddenly exploded, but referring to the number of fans of the two, it is worth pondering. Does Xu Jiao have so many fans? Look at last night, Qin Baobao sent Weibo for help, and that night, the sales exploded again , and even with Xu Jiao to sell more than 100,000, there are screenshots... But this morning, Xu Jiao's album sales skyrocketed again unreasonably and unscientifically. It's amazing. Sister? Can you explain where all the fans come from? Dynasty Entertainment is bleeding profusely from brushing albums."

As soon as this Weibo came out, it completely drew the neutral people who eat melons into the common understanding of "Xu Jiao brushing sales", and pushed the popularity to the forefront again.

The source of the picture was bought by Qin Ze through the company's public relations department.

There are many "skin pickers" in the entertainment industry, and with a little money, you can buy a lot of news that is ignored by everyone.

As a result, many online media have taken the initiative to write articles to disclose this matter, because the popularity is high, and when you write this kind of article, netizens will subconsciously click on it and earn a lot of traffic fees.

Internet editors are originally a kind of animal that "moves on hearing the wind".

As a result, the truth about Dynasty Entertainment and Xu Jiao's sales promotion became more and more popular.

After the statement was released, Dynasty Entertainment continued to buy trolls to spread righteous news, but Tian Fang also bought trolls to blackmail them, and the scolding battle between the two sides lasted for several days.

The wind direction of public opinion has not been reversed, but it seems that the dust has settled.

Just like some celebrities who have been cheated, even if they buy water to wash the ground, or confess that they have actually divorced secretly, the reputation of cheating is like maggots on the tarsus, which cannot be washed away.

In this way, the meaning of the navy is gone.

After all, the navy is not a fan. Its function is to mislead the audience. When a certain "knowledge" is deeply rooted in the hearts of the people and becomes a consensus, it is useless for the navy to wash the ground.

After nearly a week of war of words and naval battles, Dynasty Entertainment was powerless and gave up.

The scolding war gradually subsided.

The negative news that Qin Baobao's myth was shattered also dissipated, and the lost reputation was restored. The cost of this public relations fee was several million.

Dynasty Entertainment stepped on Qin Baobao's position by brushing albums and buying troopers, and Qin Ze also bought trolls to brush albums and broke the news, turning the other party against him.

The public opinion war in the entertainment industry is probably like this.

In recent years, there have been a lot of entertainment news about the reversal of the battle situation. For example, at the beginning, whoever beat someone, brought a wave of rhythm, and felt that he could win. But the opponent suddenly broke the news, set off a war of words, and then reversed the situation, turning defeat into victory, many, many.

Among them, fame, capital, and confidence are all indispensable.

If Qin Baobao was still in Xingyi, he would probably have to swallow this boring loss.

The major entertainment companies turned to study the "public opinion reversal war".

"In the future, if our artistes are discredited and exposed, we can refer to Tianfang's counterattack." A marketing director analyzed: "If they are discredited, collecting evidence, hammering the other party, and sparring can be a good way to restore their image. And if you are hit by the other party, the best way is to divert your attention, you can secretly collect negative news about the other party, after all, few people in the entertainment industry are clean."

The employee asked: "Should we still learn from the business case of Dynasty Entertainment?"

Director of Marketing:"......"

The cost of Dynasty Entertainment is several times that of Tianfang Entertainment, because they also invested a lot of money in the album.

The company bears part of the loss, and the other part falls on Xu Jiao. It's not that she will lose money, but that the company's commission will increase for her future income.

The usual practice of entertainment companies.

Tianfang is also like this, while making an artist popular, he also increases blood-sucking efforts.

Xu Jiao lost her temper because of this. Of course, she only dared to make trouble behind closed doors, not on a high level.

It is common practice in the entertainment industry for artists and companies to jointly admit losses, but this is a rule set by the capital of the entertainment industry, and the artists themselves have no choice but to accept it.

"The commission is increased by 10%. Then how much can I earn once I run an announcement? It's too much." Xu Jiao waved her hand and swept the teacup to the ground, which shattered with a "crack".

"Keep your voice down, isn't it always like this?" The manager frowned and said, "If this is done, your notification fee will also increase gradually. There is no reason to gain hehehe, and lose it."

"But I refused in advance. I didn't want to do this. If the sales volume is not as good as Qin Baobao, then she is not as good as her. Which singer is more popular than her now? The company insists on doing this." Xu Jiao defended.

"The company also acted helplessly. Qin Baobao took the initiative to fight and pick things up, but the company passively accepted it." The manager retorted.

Xu Jiao was not convinced, because she knew that as long as the company ignored it, the matter would not turn out like this.

Well now, not only did she not benefit, she even suffered a huge loss of reputation, which would be a stain in her acting career.

When the audience mentions her in the future, they will comment like this: Isn't this Xu Jiao who is making sales, shameless.

To put it bluntly, Dynasty Entertainment still couldn't provoke Tian Fang.

A pleasant bell rang, and Xu Jiao's cell phone on the table rang.

She picked up the phone irritably, looked at the caller ID, her eyes sank slightly, but her face was calm, and she said expressionlessly: "I'm going out to answer a call, it's from home."

She has a note on this number, the caller: Qin Ze!

Speaking of which, in order to get this number, Xu Jiao spent a lot of effort. At that time, he wanted to contact Qin Ze alone and make an appointment to sing in private. At that time, Qin Ze hadn't bought Tianfang yet, but he was already a famous fast shooter.

Later, everyone in the entertainment circle knew about Qin Ze's difficulty in making an appointment, so she lost her mind.

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