My Strength Does Not Allow Me to Low-key

"Want to represent the products of Ninth Laboratory?"

Xiao Feng looked at Zhu Ziqi with a half-smile, Zhu Ziqi stretched out his hand and hit him coquettishly: "Is it possible?"

Xiao Feng smiled secretly, it must be that this chick went back to brag with her relatives, or she was framed up and unable to get off the stage, so she came back to beg herself at this time.

He is absolutely confident in the quality and efficacy of the cosmetics of the Ninth Laboratory, but he has been a little confused about how to open up the domestic market.

First, he has never entered the cosmetics market, and he does not know how to play in this industry. Second, as a new brand, and it is still a domestic brand, he wants to gain a place in the domestic cosmetics market that has almost been divided up. will be quite difficult.

During this period of time, Xiao Feng has been thinking about how to enter this industry.

And the invited research team also gave them a business report, which recommended some mature business models to them, all of which were old routines.

Find a big star to endorse, and then spread the advertisements overwhelmingly. The general new cosmetic brands are playing like this. From the effect point of view, they are not bad.

The only disadvantage of doing this is that the initial investment will be relatively large, and this is exactly the method Xiao Feng does not want to use.

Because most of those who have played these routines before are foreign-funded brands, and these foreign-funded brands themselves have quite a lot of capital accumulation, so advertising costs of several hundred million or even billions a year are nothing to them at all. Son.

And he is a newly created domestic brand. If he plays like this, his capital chain will bear a lot of pressure.

Moreover, if you are looking for a big star without much fame, people may cherish their feathers and are unwilling to accept his advertisements. Even if they are willing to accept them, they may open their mouths and demand high prices.

What's more, according to the business model of the business plan, they have to contact major domestic supermarkets, rent counters, and sell cosmetics on the spot, so the cost of sales will be very high.

Just renting a sales counter in major supermarkets requires a lot of investment, and with the rise of e-commerce, in fact, most of the sales counters in major supermarkets are losing money, but why do those brands still Are you holding on?

It is because they are a big brand, they have strong financial strength, they are not afraid of burning money, and such a counter is another way of advertising.

Most importantly,

Once it's the period when the supermarket organizes activities, people can complete a month's sales in one day!

But at this time, for big brands, if new domestic brands like the Ninth Laboratory follow suit, they will be courting death!

Besides, Chinese consumers are often not very confident in their own national brands, and always feel that the quality of our domestic brands will be inferior to foreign products.

Especially for this kind of thing that is wiped on the face, the biggest audience is women, and these women often recognize foreign brands the most.

Therefore, Xiao Feng did not quite agree with the mature business model recommended in the business plan. If a big foreign brand did that, the success rate might be 70%, but if he did that, he felt that the success rate was not will be higher than fifty percent.

So he didn't plan to use ordinary methods to promote his products. Before Helen came, he gave Helen a set of cosmetics, just as a test.

To develop a new business model in China, especially if you want to make your product high-end and make it acceptable to consumers, you have to take a special route.

Over the years, the country has been extremely weak, and in the past 30 years since the reform and opening up, foreign brands have been continuously introduced and infiltrated, making Chinese people full of confidence in their domestic brands.

In addition, more than ten years ago, the Chinese themselves were not up to date, and many industries were full of shoddy manufacturing, counterfeiting, and the phenomenon of exploiting their own people, which made Chinese consumers have a bad impression of their domestic brands.

Although in recent years, as more and more domestic companies have begun to pay attention to word-of-mouth, consumer experience, and the cultivation of consumer groups, the impression that domestic products are low-priced and low-quality before has gradually been excluded from consumers. However, this always requires a process and cannot be accomplished overnight.

Moreover, there are actually not many domestic high-end products that are truly accepted by domestic consumers, and the few successful examples are Huawei mobile phones!

And how did Huawei Mobile do it? It is because they took the route of the powerful group, engaged in research and development in a down-to-earth manner, truly mastered their own core technology, and then took the products abroad first to conquer those foreigners.

Let those foreigners think, wow, this Huaguo product is really good, and then pass on the cognition of those foreigners to their products to the domestic consumers. Well, if it ranks so high in foreign rankings, even foreigners rush to buy it, it must be good.

It is through this kind of conduction effect that Chinese consumers gradually accept that Huawei can also make a real concept of high-end products, and gradually defeated the dead star and fruit machines in the domestic high-end market.

And this kind of consumption concept marketing is also maximizing the reflection of Chinese consumers' lack of confidence in domestic brands. Everything depends on what foreigners think. If foreigners say yes, it is really good, but on the contrary It's because I don't want to, and I dare not try.

Of course, this is mainly related to the consumption experience of being cheated by domestic brands for many years. It will take time to reverse this consumption concept.

As for the products of the Ninth Laboratory, if they want to win the hearts of Chinese consumers, Xiao Feng thinks that they can only export them and then sell them domestically.

First let this brand become famous abroad and win a good reputation. Once foreign devils accept this product, domestic consumers will also be able to accept it.

The advantage of doing this is that you can directly enter the domestic high-end market.

Think about the domestic high-end mobile phone market back then, which has always been dominated by Sangxing and Guoguo. Many companies such as Xiaomi wanted to enter this market, but they have not been successful.

Including Warwick has also tried many times, but all ended in failure, until finally Warwick actually developed its own chip, and then equipped it with its own unique camera, so that its products, in front of those two brands, have the technology Advantages, this has a selling point, which is able to pry open the door of the high-end market and enter this market.

Before that, their series of efforts had been ridiculed for a long time, and many consumers thought they were just overthinking themselves.

As for the products of the Ninth Laboratory, Xiao Feng did not intend to take such detours after learning from Huawei's successful path. He went directly to the overseas market first, made a name for himself overseas, and then directly entered the high-end market when he returned home. This is also easier to be accepted.

But now Zhu Ziqi told herself that her cousin wanted to represent her products, which disrupted Xiao Feng's marketing plan a bit.

He didn't really want to agree, but it was rare that Zhu Ziqi begged himself once, and it would be too much not to agree. At this time, Zhu Ziqi also saw Xiao Feng's expression of reluctance, and quickly took the tablet and opened the e-commerce website.

"Brother Feng, look, this is my cousin's online store. Look at them, they are the top ten online stores in terms of sales on a certain cat! They bought more than one billion yuan for a 618? A lot of consumption Everyone agrees that the quality of their products is stable..."

Zhu Ziqi told herself that, if she didn't agree, it would be too much, Xiao Feng chuckled.

"Okay, but let me tell you that we haven't made a detailed plan on how to market and promote the Ninth Laboratory. I can ask the Ninth Laboratory to produce a batch of samples and give them to your cousin Over there, if she really wants to act as an agent, she might as well use their channels to advertise on the Internet first."

Xiao Feng finally let go, and Zhu Ziqi was so happy that she almost jumped up. She had indeed bragged in front of her cousin before and slapped her chest. Xiao Feng agreed to her, and she was finally able to save face.

Moreover, her cousin has a very good relationship with her. She helped to complete this matter, and her cousin will definitely express it.

"Don't worry, Brother Feng, my cousins ​​are very good at promoting a new cosmetic. This is also the main reason why many foreign big-name cosmetics are willing to cooperate with her and let her act as an agent."

"Oh? How did they promote new products before? Come and hear it?"

Hearing what Zhu Ziqi said, Xiao Feng was of course curious about how e-commerce promotes new cosmetics.

"Hey, it's not easy. For example, a new face cream is launched. They will choose some VIP customers who have been shopping in their online store for a long time. If the other party sells lipstick, they will send a sample of the face cream, and then ask the other party to give feedback in three days. Just give free orders as much as you want. You also know that women love to take advantage of it. Of course they like to ask for free gifts, write a reply in three days, and there are discounts. Of course they are willing, even if they used other creams before, they would also I will use this sample for three days first, and I will get a discount if I take a picture of it..."

When Zhu Ziqi mentioned this, Xiao Feng basically understood that this merchant is really good enough.

"... If the newly launched cosmetics are really effective, those customers just try it out, and they will find, eh, this new product seems to work well? Then the merchants will advertise again, XXX shopping festival, There is a big discount on XXX’s new product launch, so the market has just opened up..."

Xiao Feng didn't know how to run a cosmetics business at first, but now that Zhu Ziqi said that, he felt that he had been taught a lesson, but the effect of this lesson, in his opinion, was exceptionally good, which made him feel enlightened .

"Well, I suddenly felt that what you said made sense, so it's settled like this. When our products are sold in China, your cousin can be one of the agents..."