My Strength Does Not Allow Me to Low-key

In fact, in terms of franchise fees, Xiao Feng changed his position several times in a row. At first, seeing that the famous chefs were doing well, he wanted to increase the price.

But at that time, he himself didn't quite understand how to increase the price. Later, he was afraid that the impact would be bad, so he simply told Xiaolin and the others that there would be no increase.

But he just came back from another world two days ago, and Tian Qing blocked the door after the famous chef group's executive meeting. It turned out that she was firmly opposed to not raising the price, because it would seriously damage the group's interests.

It just so happened that Tian Qing had worked in both Golden Arches and Kaifeng Cai, and knew their franchise fee pricing mechanism very well, so Xiao Feng asked her a lot.

It turns out that the domestic franchise fees of Kaifeng Cuisine and Golden Arches are adjusted according to different times and cities.

Moreover, they have different store area requirements for different levels of cities. For example, the minimum store area of ​​Kaifeng Cai in first-tier cities must be 400 square meters, while the requirements for Golden Arches are lower, but the minimum store area must be 300 square meters.

The franchise initial operating fee is also collected, which is 300,000 years.

As for the one-time franchise fee, Kaifeng cuisine is more expensive than Golden Arches. Who makes Kaifeng cuisine more popular than Golden Arches in China!

The standards charged by the two are also set according to different city levels.

And this standard, they hired a professional research team to formulate it according to the economic development level of different cities!

It can be said that the price card is very accurate, that is, it will not make those franchisees feel uncomfortable, and will not let themselves suffer loss of benefits.

In the end, the franchise fee standard for Celebrity Chef Manufacturing this time was formulated after adopting Tian Qing's opinion, quietly collecting the standards of Kaifeng dishes and Golden Arches, and making a comprehensive balance.

Of course, these are all internal business secrets made by famous chefs, and foreign investors like Guan Jinghe and the others definitely don't know about them.

However, before participating in this Merchants Franchise Conference, in fact, many investors are already mentally prepared for the price increase of celebrity chefs!

This is nothing but normal, your product sales are booming, the market is in short supply, and it is completely a seller's market, why are you so stupid not to raise the price? Isn't that a fool?

So when many merchants got the manual and saw the price increase made by famous chefs, although some people felt uncomfortable, most of them could accept it.

Even some investors with relatively strong strength like such conditions very much, because such strict conditions can dissuade many people with insufficient strength to leave.

Without those shit-stirring sticks, what's left are powerful investors like them.

With such a thousand places, they can join a few more. Anyway, in terms of the profitability of celebrity chef manufacturing, the more franchised stores they can earn, the more they will earn.

Guan Jinghe looked at the cost table. At the bottom, the celebrity chef production side has already calculated all the estimated cost prices.

Adding up all kinds of costs in first-tier cities, if you join a famous chef, you will need to invest about 5.6 million in total!

In second-tier cities, it costs about 4.3 million, in third-tier cities, it costs 3.5 million, and in fourth-tier cities, it costs 2.7 million!

They have calculated the approximate cost for you at a glance. It is clear and clear. In fact, this is also a letter of persuasion.

For those investors who are not strong enough, if you don’t have the strength and see such a cost table, then you should retreat as soon as possible!

This circle is not something you can play around! If you want to be opportunistic, it is impossible to play empty-handed white wolf here.

And in the end, they also said that before the investment promotion conference is officially held, they will have to verify their capital to enter the market. If you don't have enough capital, then you should stop playing.

Once you join successfully, you must pay the full amount of the joining fee on the same day!

Many merchants may be very angry after seeing such conditions, thinking that this is a distrust of them, or even an insult to them.

But Guan Jinghe didn't see it that way.

On the contrary, he felt that it was written so clearly and plainly, which was very good and could save a lot of trouble.

This greatly simplifies the joining process!

Compared with other fast food restaurants that are secretive and rely entirely on PPT bragging, drawing big cakes, and deceiving everyone to join, the way that famous chefs make is called open and bright!

This is called the epee without front, and it's a coincidence that doesn't work! They use bright and bright schemes to seek the right way, and people don't even care about any sideways tricks!

As soon as you come up, they will set the rules and eligibility criteria for you. This is how the game is played.

The right to choose has been handed over to the merchants from the very beginning. Such an approach may make more people feel comfortable.

Guan Jinghe knows the current domestic business environment very well. When his parents were working hard in the early years, they suffered a lot from joining.

In fact, their family was also a Chinese-style fast food franchise store at the earliest, and they all came from Jiangsu and Zhejiang regions. His parents had joined a family earlier.

At the beginning, the fee was not expensive, but soon after the business got on track, various policies of arbitrary fees began to be introduced there. One fee is charged today, and another fee is charged tomorrow.

After one year passed, his parents figured out that after this year, they had all frankly worked for the head office, earned a little hard-earned money by themselves, and finally quit when they got annoyed.

Even now, in the Jiangnan area, there are still many such franchise stores that are cheating randomly, and they don't make money from normal operations at all.

It is to make money by cheating various retail investors into joining. Once the retail investors get their business on track, they will start various random charges.

In the end, the brand collapsed, so they changed the brand and built a new one, repeatedly cheating an unknown number of people.

And then look at the production of famous chefs. When you come up, you will be open and honest, and you will take into account all kinds of costs, which will make you a lot easier.

Looking down, they actually listed a table for profit estimation.

Like the cost above, it is also divided into first-tier, second-tier, third-tier and fourth-tier cities.

Seeing this form, Guan Jinghe was relieved, as expected, it was still made by the original celebrity chef, and it is indeed a conscientious business praised by many people.

No wonder so many university professors and economics scholars value this store so much, and volunteered to advertise for them on the platform. Their business is open and bright.

Not only in terms of restaurant management, but also in terms of franchising chains, their responsible attitude towards franchising merchants is simply unprecedented.

Have you seen the head office that invites merchants to join, and will help the franchisees estimate costs, income and profits?

All over the country, it seems that this restaurant is made by famous chefs, right? From the first investment promotion conference, they used their own directly-operated stores as examples, and they did not hide their profits at all.

Can such a candid attitude be compared to those hidden stores?

How many merchants who persuade people to join in investment promotion would like to hide their profits in caves, but they dare to disclose them to you.

In this way, which franchise store is more reliable, it is clear at a glance.

And although many franchising merchants may have seen the previous price increase of the franchise fee, they would be a little annoyed, but when they see this profit statement, the anger may disappear immediately.

This income statement gives you a clear account of costs and profits.

For example, the first line is also the store area, and the bottom line is the per capita consumption.

In the first-tier cities, the per capita consumption of celebrity chefs can reach 60 yuan!

This kind of data is jaw-dropping. You must know that this is a fast food restaurant, not the kind of a la carte restaurant.

Generally, an a la carte restaurant that can achieve a per capita consumption of 60 yuan can already be included in the ranks of medium-sized restaurants.

And their house turned out to be a fast food restaurant, what does that mean? This shows that his family has a super high customer viscosity!

As a customer of his family, it is very likely that from morning to evening, three meals a day are not counted, and there may be morning tea, afternoon tea, and supper, which are all consumed at his house.

That is to say, in the first-tier cities, those white-collar workers with a fast pace of life and strong spending power are likely to have three meals a day at their homes!

And the bottom line is the average daily customer flow, and in the first-tier cities, the average daily customer flow of famous chefs can reach 640, the second-tier cities can have 500 people, the third-tier cities can have 410 people, and the fourth-tier cities can reach 300 people.

These are all calculated based on the survey data of the celebrity chefs who joined their family before!

Guan Jinghe's family is a fast food restaurant, and he was completely shocked when he saw the average daily passenger flow data!

You should know that when it is not a holiday, there are actually not many people in many fast food restaurants. It is a very good result to have one or two hundred people at lunch and dinner.

And this store is really crazy, with an average daily customer flow of 640, which means that their store is usually full from Monday to Friday, not to mention weekends or holidays.

There are also daily turnover, monthly turnover, and various personnel, water and electricity, and cost expenses. After subtracting it, it is the net profit.

He looked at the following net profit estimates. In the first-tier cities, the annual net profit of opening a famous chef is 2.1 million, the second-tier cities are 1 million, the third-tier cities are 650,000, and the fourth-tier cities are 500,000. !

Seeing such data, Guan Jinghe fell into silence for a while!

Although this is only estimated data, the reliability of this data is very high, because he read the description at the back of the manual, and the tabulation unit is the investment banking department of Citibank!

Even the entire manual was compiled by the investment banking department of Citibank!

What the hell, asking the investment banking department of Citibank to do such a survey would probably cost hundreds of thousands, or even millions, right?

And they are Citigroup, will they smash their own signboards for celebrity chefs? Of course not!

So there may be a slight gap between these data and the actual data, but the gap is definitely not large.